Binge and Underage Drinking Initiative OVERVIEW Institute for Public - - PowerPoint PPT Presentation

OVERVIEW

Binge and Underage Drinking Initiative

Institute for Public Strategies Organizational Overview

— Founded in 1991 — Focus solely on environmental prevention — Environmental Prevention Projects in:

¡ San Diego, CA ¡ Los Angeles, CA ¡ San Bernardino, CA ¡ Victorville, CA ¡ Bozeman, MT ¡ Portland, Oregon ¡ Oaxaca, Mexico

— Training and Technical Assistance Nationwide

Institute for Public Strategies The Environmental Prevention Model

The Environmental Prevention Model is a change process. Using a multi component policy-focused systems approach, it has the power to change the environmental factors or underlying conditions that foster substance abuse and/or other threats to public health and safety.

—

Strategies used to create sustainable change:

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Using this systemic approach, we change community norms to build sustainable solutions.

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We help communities to build capacity and leadership to apply this change process to other issues.

• Utilize data to identify contributing factors and possible solutions,

provide real-time project direction, evaluation.

• Engage local residents, key community partners and sectors to build

capacity and implement the change process

• Identify policy solutions that will change or address environmental

factors

• Develop strategic media advocacy to build community support for

change

• Secure resources for community supported enforcement where

applicable

Institute for Public Strategies

Applied Data and Research

• Needs Assessments
• Data Collection Tools
• Logic Model Development
• Evaluation of Process of Community Change
• Community Readiness Assessments
• Survey Development/ Implementation
• Research & Implementation of Evidence-Based

Strategies

• Regular Consultation with Nationally-Recognized

Researchers

• Environmental Assessments

Enforcement

• Working with Enforcement officials (law

enforcement, code enforcement, prosecutors, judges, etc.)

• Promotion of Evidence-Based Enforcement

Strategies Media Advocacy

• Strategic Media Planning
• Generating Earned Media
• Working with the Media
• Media Writing
• Generating News Stories, Editorials
• Creating B-Roll Training
• Meet the Media Workshops
• Message Development / Framing
• Application of Media Assessment Tool

Intentional/Community Organizing

• Coalition Building
• Community Capacity Building
• Cultural Competency
• Train the Trainer Workshops
• How to work with Policy Makers
• Sustainability Planning

Policy Advocacy/Development

• Working with Policy Makers
• Research on Effective Policy Options and

Historical Applications

• Develop Draft Policy Language

Targeted Long-Term Outcome = Sustainable Change in Community Norms or Standards

Systemic Prevention

• System (Program) Design
• Strategic Planning and Implementation
• Technical Assistance and Training (unique approach)
• Sustainability Planning

Institute for Public Strategies Areas of Experience

— Crime & Violence Reduction — Public Health Prevention — Traumatic Injury Prevention — Illegal / Illicit Drugs — Building Civil Society — Integrating Prevention into Redevelopment Planning — Alcohol Problem Prevention

Problems and Focus Areas

Access to alcohol through parties at private residences Over service in alcohol establishments Sales to minors at on- and off-sale establishments Irresponsible alcohol service at special events Youth exposure to marketing that glamorizes alcohol and binge drinking

Social Availability Retail Availability Alcohol Marketing

Retail Availability

What should we do? Reduce underage sales and

• ver service
• f alcohol

through Responsible Beverage Sales and Service (RBSS) Training How should we do it?

RBSS Training Policies

Partnerships with law enforcement and community coalitions

CUP/DAO

Alcohol is sold to minors and

• ver served to

both youth and adults

Social Availability

What should we do? Reduce access to alcohol using social host

• rdinances

How should we do it?

Community Engagement Partnerships with law enforcement

Minors are

• btaining and

consuming alcohol at house parties

Strengthen Social Host Ordinance language

Alcohol Marketing

What should we do? How should we do it? Youth exposure to marketing that glamorizes alcohol

Strengthen billboard

• rdinances

to limit clustering

Restrict advertising at special events

Limit alcohol advertising

• r promotion

near youth- sensitive areas

Address social media as alcohol marketing tool

The San Diego County Alcohol Policy Panel is a volunteer coalition of diverse community leaders who are concerned about the impact that alcohol abuse is having on our

• communities. The Policy Panel provides

leadership to the Binge and Underage Drinking Initiative and advocates for the advancement of countywide prevention campaigns.

Alcohol Policy Panel- Who We Are

Spokespersons

to promote the prevention of binge and underage drinking.

Advocates

• f policies to make effective

and long-lasting change in our community.

Alcohol Policy Panel- What We Do

— Harold Holder, PhD

¡ Senior Research Scientist, Pacific Institute for Research and

Evaluation

— Lori Dorfman, DrPH

¡ Director, Berkeley Media Studies Group

— George Hacker

¡ Director, Alcohol Policies Project, Center for Science in the Public

Interest

— Linda Padilla Sanchez

¡ Consultant on community health promotion

— Robert Voas, PhD

¡ Senior Research Scientist, Pacific Institute for Research and

Evaluation

Alcohol Policy Panel- Expert Advisors

Alcohol Policy Panel- Sector Leaders

— Beth Sise, JD, RN, MSN, CPNP (Chairperson)

¡

Director of Research and Injury Prevention, Scripps Trauma Service — James Lange, PhD

¡

Faculty and Coordinator of Student Health Services, San Diego State University — Patricia Duke

¡

Assistant Sheriff, San Diego County Sheriff’s Department — Larry Barnett

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Police Chief, Assistant Vice President for Public Safety, University of San Diego — Cally Bright

¡

Deputy District Attorney, San Diego County — Jim Crittenden

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Prevention Specialist, San Diego County Office of Education — David Dearie

¡

Command Master Chief, Navy Region Southwest — Karen Fleck

¡

President, Ninth District PTA — Andrew Hoffman

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Captain, San Diego Police Department — Mack Jenkins

¡

Chief, San Diego County Probation Department

Alcohol Policy Panel- Sector Leaders

— Jovita Juarez

¡

Event Manager, Third Avenue Village Association

— Joe LaCava

¡

Chairman, City of San Diego Community Planners Committee

— Lori Luhnow

¡

Assistant Chief, San Diego Police Department

— Steve Lykins

¡

Executive Director, Mothers Against Drunk Driving, San Diego

— Felipe Nuno

¡

President, District Advisory Council, Sweetwater Union High School

— Stacie Perez

¡

Program Director, Episcopal Community Services’ ACCORD DUI Program

— Margi Rogers

¡

Vice President of Claims, GEICO Insurance

— Stan Stanley

¡

Director, Pathfinders Treatment Centers

— Wendy Wright

¡

Pediatrics Department Chair, Rady Children’s Hospital

Young Advocates

A volunteer group of college students who are concerned about the effect that binge and underage drinking is having on youth in San Diego County.

— Young Advocates are currently investigating alcohol

marketing on college campuses in San Diego County.

¡ In Spring 2013, Young Advocates conducted assessments on 5 campuses

in San Diego County to collect information on the amount and type of alcohol marketing on bulletin boards, in the newspaper and in the bookstores.

Changing the face of our community. Advocating for the health of our future.

BUDI Tools

BUDI has created a large resource of tools to promote evidence-based campaigns.

¡ Data Collection Tools ÷ Environmental Scan Tool and Protocol ÷ Risk Assessment Protocol ÷ Data Sources and Indicators Spreadsheet ÷ Update Place Of Last Drink (POLD) Survey ¡ Information Dissemination Materials ÷ Problematic Products Slides and Context Guide ÷ Law Enforcement Task Force Party Bus Brochure ÷ Alcohol Licensing PowerPoint Presentation ÷ Social Host Matrix ÷ Responsible Beverage Sales and Services Matrix

Data Collection Tools

Information Dissemination Materials

Questions?

Contact Information:

Eric Collins Program Manager (619) 476-9100 x 125 ecollins@publicstrategies.org