Binge and Underage Drinking Initiative OVERVIEW
Institute for Public Strategies Organizational Overview Founded in 1991 Focus solely on environmental prevention Environmental Prevention Projects in: ¡ San Diego, CA ¡ Los Angeles, CA ¡ San Bernardino, CA ¡ Victorville, CA ¡ Bozeman, MT ¡ Portland, Oregon ¡ Oaxaca, Mexico Training and Technical Assistance Nationwide
Institute for Public Strategies The Environmental Prevention Model The Environmental Prevention Model is a change process. Using a multi component policy-focused systems approach, it has the power to change the environmental factors or underlying conditions that foster substance abuse and/or other threats to public health and safety. Strategies used to create sustainable change: • Utilize data to identify contributing factors and possible solutions, provide real-time project direction, evaluation. • Engage local residents, key community partners and sectors to build capacity and implement the change process • Identify policy solutions that will change or address environmental factors • Develop strategic media advocacy to build community support for change • Secure resources for community supported enforcement where applicable Using this systemic approach, we change community norms to build sustainable solutions. We help communities to build capacity and leadership to apply this change process to other issues.
Institute for Public Strategies Targeted Long-Term Outcome = Sustainable Change in Community Norms or Standards Policy Advocacy/Development • Working with Policy Makers Media Advocacy • Research on Effective Policy Options and • Strategic Media Planning Historical Applications • Generating Earned Media • Develop Draft Policy Language • Working with the Media • Media Writing • Generating News Stories, Editorials • Creating B-Roll Training • Meet the Media Workshops Applied Data and Research • Message Development / Framing • Needs Assessments • Application of Media Assessment Tool • Data Collection Tools • Logic Model Development • Evaluation of Process of Community Change • Community Readiness Assessments • Survey Development/ Implementation Enforcement • Research & Implementation of Evidence-Based • Working with Enforcement officials (law Strategies enforcement, code enforcement, prosecutors, • Regular Consultation with Nationally-Recognized judges, etc.) Researchers • Promotion of Evidence-Based Enforcement • Environmental Assessments Strategies Intentional/Community Systemic Prevention Organizing • System (Program) Design • Coalition Building • Strategic Planning and Implementation • Community Capacity Building • Technical Assistance and Training (unique approach) • Cultural Competency • Sustainability Planning • Train the Trainer Workshops • How to work with Policy Makers • Sustainability Planning
Institute for Public Strategies Areas of Experience Crime & Violence Reduction Public Health Prevention Traumatic Injury Prevention Illegal / Illicit Drugs Building Civil Society Integrating Prevention into Redevelopment Planning Alcohol Problem Prevention
Problems and Focus Areas Over service in alcohol establishments Retail Sales to minors at on- and off-sale Availability establishments Irresponsible alcohol service at special events Access to alcohol through parties Social at private residences Availability Youth exposure to marketing that Alcohol glamorizes alcohol and binge Marketing drinking
Retail Availability RBSS Training Policies Reduce underage What How sales and Alcohol is sold should should over service to minors and we we do of alcohol Partnerships over served to do? it? through with law enforcement both youth Responsible and and adults Beverage community coalitions Sales and Service (RBSS) Training CUP/DAO
Social Availability Community Engagement What How Reduce should should access to Minors are we we do alcohol obtaining and do? it? using consuming Strengthen social host alcohol at Social Host ordinances Ordinance house parties language Partnerships with law enforcement
Alcohol Marketing Strengthen billboard ordinances to limit clustering What How Limit alcohol should should Youth advertising we we do exposure to or promotion do? it? Address marketing that near youth- social media glamorizes sensitive as alcohol marketing alcohol areas tool Restrict advertising at special events
Alcohol Policy Panel- Who We Are The San Diego County Alcohol Policy Panel is a volunteer coalition of diverse community leaders who are concerned about the impact that alcohol abuse is having on our communities. The Policy Panel provides leadership to the Binge and Underage Drinking Initiative and advocates for the advancement of countywide prevention campaigns.
Alcohol Policy Panel- What We Do Spokespersons to promote the prevention of binge and underage drinking. Advocates of policies to make effective and long-lasting change in our community.
Alcohol Policy Panel- Expert Advisors Harold Holder, PhD ¡ Senior Research Scientist, Pacific Institute for Research and Evaluation Lori Dorfman, DrPH ¡ Director, Berkeley Media Studies Group George Hacker ¡ Director, Alcohol Policies Project, Center for Science in the Public Interest Linda Padilla Sanchez ¡ Consultant on community health promotion Robert Voas, PhD ¡ Senior Research Scientist, Pacific Institute for Research and Evaluation
Alcohol Policy Panel- Sector Leaders Beth Sise, JD, RN, MSN, CPNP (Chairperson) Director of Research and Injury Prevention, Scripps Trauma Service ¡ James Lange, PhD Faculty and Coordinator of Student Health Services, San Diego State University ¡ Patricia Duke Assistant Sheriff, San Diego County Sheriff’s Department ¡ Larry Barnett Police Chief, Assistant Vice President for Public Safety, University of San Diego ¡ Cally Bright Deputy District Attorney, San Diego County ¡ Jim Crittenden Prevention Specialist, San Diego County Office of Education ¡ David Dearie Command Master Chief, Navy Region Southwest ¡ Karen Fleck President, Ninth District PTA ¡ Andrew Hoffman Captain, San Diego Police Department ¡ Mack Jenkins Chief, San Diego County Probation Department ¡
Alcohol Policy Panel- Sector Leaders Jovita Juarez Event Manager, Third Avenue Village Association ¡ Joe LaCava Chairman, City of San Diego Community Planners Committee ¡ Lori Luhnow Assistant Chief, San Diego Police Department ¡ Steve Lykins Executive Director, Mothers Against Drunk Driving, San Diego ¡ Felipe Nuno President, District Advisory Council, Sweetwater Union High School ¡ Stacie Perez Program Director, Episcopal Community Services’ ACCORD DUI Program ¡ Margi Rogers Vice President of Claims, GEICO Insurance ¡ Stan Stanley Director, Pathfinders Treatment Centers ¡ Wendy Wright Pediatrics Department Chair, Rady Children’s Hospital ¡
Young Advocates A volunteer group of college students who are concerned about the effect that binge and underage drinking is having on youth in San Diego County. Young Advocates are currently investigating alcohol marketing on college campuses in San Diego County. ¡ In Spring 2013, Young Advocates conducted assessments on 5 campuses in San Diego County to collect information on the amount and type of alcohol marketing on bulletin boards, in the newspaper and in the bookstores. Changing the face of our community. Advocating for the health of our future.
BUDI Tools BUDI has created a large resource of tools to promote evidence-based campaigns. ¡ Data Collection Tools ÷ Environmental Scan Tool and Protocol ÷ Risk Assessment Protocol ÷ Data Sources and Indicators Spreadsheet ÷ Update Place Of Last Drink (POLD) Survey ¡ Information Dissemination Materials ÷ Problematic Products Slides and Context Guide ÷ Law Enforcement Task Force Party Bus Brochure ÷ Alcohol Licensing PowerPoint Presentation ÷ Social Host Matrix ÷ Responsible Beverage Sales and Services Matrix
Data Collection Tools
Information Dissemination Materials
Questions? Contact Information: Eric Collins Program Manager (619) 476-9100 x 125 ecollins@publicstrategies.org
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