Big Data & Digital Trust Dr. Richard Benjamins Group Director - - PowerPoint PPT Presentation

Big Data & Digital Trust

• Dr. Richard Benjamins – Group Director BI & Big Data –

Internal Exploitation Nov 2014

Big data tells stories

Xavi: movements faster than 5 m/sec Messi: movements faster than 5 m/sec Time at each position sec.

Speeding

Big Data fuelling those kinds of business …

Type of Big Data OTT/Telco Cost of data collection By product/ seeking Batch/real- time Strength of telco? Social media

OTT Low Active Both No

Web logs

Both Low Passive Both No

Network data (telco)

Telco High Passive Both Yes

M2M (sensor) data

Both High Active Both Might

Open data

OTT Low Both Batch No

• Transact. data

Both Medium Passive Both No

App data

OTT Low Both Both No

Big Data & Digital Trust – hand in hand or opposite?

Are we all evolving?

Is there a privacy time bomb?

The industry is learning by doing

Regulators are watching

Three Mile Island accident killed the nuclear industry in the US

There is increasing awareness of what customer data companies store

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Society is also evolving, but in what direction?

Ignorance

• Customers are largely unaware of

what is happening

Trading

• Customers make an explicit trade-off

for each service

Wanting?

• Are customers wanting organizations

to use their (personal) data to improve their lives?

Key evolving data concepts:

• Individual, aggregated, anonymized
• Customer consent (ex/implicit – opt-in/out)
• Legal ≠ accepted by society

The millennial generation: 18-30 year olds.

• very confident online.
• also very concerned about online privacy.

They are confident because they feel that they are in control.

• They know about data and the digital environment and they act to protect

themselves online. We need to extend this Digital Confidence to all European Citizens. We are immersed in a digital revolution that is transforming our lives.

• But what we see today is just the tip of the iceberg.
• This Digital Revolution is going to bring unprecedented change in society as

we know it.

• The economic potential is enormous, and data is at the heart of it.

People often talk of finding the right balance between seizing the data

• pportunity, on the one hand, and protecting privacy, on the other hand.

But rather than focusing on this trade-off, we need to see this in other ways.

• Have you heard of the TACT data values framework?
• TACT: Transparency, Added Value, Control and Trust.
• With attention to these dimensions we can create great services based on

data that people both understand and want.

• We can seize the data opportunity and protect privacy.

This is the innovation opportunity that exists today.

Transparency is important.

• Much better way than unread terms and conditions and check-box consent.
• This is key to Digital Confidence.
• At Telefonica, we’re focussed on Transparency, Control and Added Value.

Data Transparency Lab

• As we do that, we’ll bring the data economy out from the shadows and

enable it to grow.