Better World Fashion 98% REUSE 100% UNIQUE Mar-19 Reimer Ivang - PowerPoint PPT Presentation

Better World Fashion 98% REUSE 100% UNIQUE Mar-19

Reimer Ivang • CEO and Founder, Better World Fashion • Consultant, Speaker, Board M ember … • Former Research Director of IBC, Aalborg University • Wife, two kids, one dog, Mar-19

Mar-19

The world is in need of something new. Not new things. But new ideas! Better World Fashion, Manifest, ( 2015 ). Read the rest on www.betterworldfashion.com Mar-19 | Better World Fashion | Reimer@ivang.dk | page 4

Better World Fashion is a new idea . We revolutionize the way we produce , sell and own clothes. Better World Fashion, Manifest, (2015) Mar-19 | Better World Fashion | Reimer@ivang.dk | page 5

How we do it? We only use: • 2. generation inputs • Rent or buyback 1. Only using 2. • Emotional attachment / storytelling 98% REUSE - 100% UNIQUE Mar-19 | Better World Fashion | Reimer@ivang.dk | page 6

Reused/recycled leather, plastics and metals Consumer return Leather is washed the jacket. in sawdust, 50% discount on a polyester printed new jacket New leather Consumer co- jackets produces via story 98 % REUSE – telling 100 % UNIQUE Consumer rent or buy jacket Mar-19 | Better World Fashion | Reimer@ivang.dk | page 7

BUYBACK! The concept is simple! Get 50% discount when changing to a new product It is a unlimited guarantee – also applies if you damage your product Mar-19 | Better World Fashion | Reimer@ivang.dk | page 8

RENT! The concept is simple! 20 EUR or 149 DKK pr. month Minimum of 4 month Keep the jacket for 24 month – you own it! Mar-19 | Better World Fashion | Reimer@ivang.dk | page 9

Today! • Successful Kickstarter • Jackets sold in 26 countries • Several types of bags developed • Sunglasses of old skateboards • Watches of waste wood Mar-19 | Better World Fashion | Reimer@ivang.dk | page 10

Mar-19 | Better World Fashion | Reimer@ivang.dk | page 11

VIRAL MARKETING A good, true, purpose driven story travels far! Earned Danish media the last 2 years, 88 articles including Børsen, JP, DR etc. Mar-19 | Better World Fashion | Reimer@ivang.dk | page 12

Earned INTERNATIONAL media, including The Guardian, Ventre Magazine, and The Ellen MacArthur Foundation. Mar-19 | Better World Fashion | Reimer@ivang.dk | page 13

BLOGGERS AND SoMe Mar-19 | Better World Fashion | Reimer@ivang.dk | page 14

Emotional attachment Capturing the individual story of each jacket 1. Each individual jacket gets a unique ID 2. BWF starts the story 3. The consumer can enter experiences into the storyline 4. New customer – new updates 5. The jackets become parent Mar-19 | Better World Fashion | Reimer@ivang.dk | page 15

Customization and collaboration The Norwegian National Museum in Oslo has our jackets. We have also produced merchandise for companies etc . Mar-19

It’s a Win -Win-Win Economic and Exploiting waste helps Consumers become sustainable success the environment and sustainable without goes hand in hand third world countries changing behavior Mar-19 | Better World Fashion | Reimer@ivang.dk | page 17

We changed the perspective. With smart products the consumer can continue the current behavior Mar-19 | Better World Fashion | Reimer@ivang.dk | page 18

The Impact Compared to industry standard we have saved: Water: 500.000 L Co2: 32.000 kg. Chemicals: 7.000 kg. Waste: 12.000 kg. … and we are just in the beginning! Mar-19

Feel free to contact me: reimer@betterworldfashion.com Phone: +45 2728 9006 The world is changed by your example – not by your opinion Mar-19 | Better World Fashion | Reimer@ivang.dk | page 20