BEST MARKETING PRACTICES ALEX BERARDI TRAILWAYSNY.COM Adirondack, - - PowerPoint PPT Presentation
BEST MARKETING PRACTICES ALEX BERARDI TRAILWAYSNY.COM Adirondack, Pine Hill, & New York Trailways Why a new website? We made it to stay competitive and to attract new business New advances in technology are available to take
Adirondack, Pine Hill, & New York Trailways
We made it to stay competitive and to attract new
business
New advances in technology are available to take
advantage of
We wanted to be mobile friendly but we didn’t
want to have to update multiple sites
The answer? A Responsive Wordpress Website
Red Alert Service Advisories Google Analytics Plug In Wordpress Editing Functionality Hosts Constant Contact Email Content Layout and Design Supports SEO (Mobile)
What do you know about your website users? What do you know about your frequent users? What do you know about customers who bought tickets online?
Gender Age Location Computer Type Software
A New Website A Mobile Website A Mobile App Social Media Online Advertising Printed Advertising
Branding! Branding is the strategy and marketing is your tactic Define your brand Brand Features and Benefits Differentiation Positioning Statement Value Proposition Tagline Logos, Logos, logos!
For over 85 years, Adirondack Pine Hill and New
York Trailways has been operating comfortable, safe, affordable, and reliable scheduled bus service throughout New York State and to nearby Canadian destinations.
Should be longer – may include a company history.
Features 85 years of
experience
Modernized fleet
including wifi and
Our wonderful saftey
record
Benefits Customers can trust us
Increased productivity Customers can feel at
ease traveling with Trailways
At Adirondack, Pine Hill, and New York Trailways,
to detail delivers millions of travelers to their destinations comfortably, affordably and reliably
When Getting There Matters!
We are doing this to advertise to consumers (they
expect the best now)
All of this helps your SEO which drives sales (no
mobile site then google wont list you higher when someone searches on a phone)
Advertising to businesses (wifi, wraps, aggregators
like busrates.com or busbud.com)
Who has a call center? Do they do social media? Software can help: ZenDesk, Hootsuite, Clickchat on
website
Is your name web and social media friendly? Customer surveys are a great starting point. Try
surverymonkey.com! Rider statistics really help with B2B advertising (income, age, education level.)
Photoshoot – how much should that cost? Should I use a
friend?
How much will all of this cost? Graphics, Coders,
Webmasters, Branders?
How do you come up with social media content? Think like a customer – not a bus person! It’s a bus
rental – not a charter!
Website hosting and redundancy – one hour of missed
sales can cost you a lot of money!
Do you have WiFi? Are you advertising your company
Try using the weather as part of your marketing
strategy
How much money should I spend on website Statistics?
Should I be advertising online? Facebook / Google Do you know your cost of customer acquisition per
channel? Why is this even important?
I’m a smaller operator or my customers aren’t as
internet savvy. How much time and money should I commit to this?
How do I Improve my Search Engine Optimization?
Have a top quality architecture on your website Low bounce rate No hotword/ keyword cheating Be mobile friendly Have many link ins – create more content for linking Link to and have active social media following
Adirondack, Pine Hill, & New York Trailways