Benefit to Society Leslie Channon MA, CIHCM Non Executive Director, Tpas Yaw John Boateng ARCH
Is there a problem?
So what?
What is Benefit to Society? • 30+ organisations sponsoring the campaign • Steering group – tenants and staff • Strategy developed following tenant discussions Aims to tackle negative stereotypes of people living in social housing
Media • Fair Press for Tenants Guide • Launched Sept 17 • NUJ conference
A Picture speaks a 1000 words
A picture speaks 1000 words
Social Media The Films!
Research
Launch event
What you can do… • Sign up to help! benefittosociety.co.uk facebook.com/benefittosociety • Like / follow the campaign on twitter / Facebook and share it • Challenge negative portrayals when you hear them
“ Someone asked me to explain my views on racism this morning and I just sent them this picture. Pretty plain and simple ”...
Who Lives In A House Like This?
Can You Pick Out The Social Housing Tenant?
A Call to Action • FOCUS ON THE POSITIVE • BE THE CHANGE YOU WANT TO BE • CHALLENGE IT WHEN YOU HEAR/SEE IT • DON’T BE A SNIOP or a HIAB Heard It All Before “ Susceptible to the Negative Influence Of other P eople” - Zig Ziglar
A Call to Action…. There has to be ‘ Parity of Esteem’ for Social Housing Tenants Parity of Esteem Parity of esteem is the principle by which mental health must be given equal priority to physical health. It was enshrined in law by the Health and Social Care Act 2012. The government requires NHS England (the body which commissions primary care along with other key services) to work for parity of esteem to mental and physical health through the NHS Mandate.
SEE THE PERSON
The Plan Media Landlords Change the narrative General Politicians public
We want to know your thoughts and ideas…. SOCIAL HOUSING GREEN PAPER
What next? • New look – ‘See the Person’ • Housing sector ? • Other ideas?
Get in touch! www.benefittosociety.co.uk Twitter: @2BenefitSociety Facebook: /BenefitToSociety
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