behaviour change in men henk.wolfert@dcmr.nl Content Previous - - PDF document

14-4-2016 1

behaviour change in men

henk.wolfert@dcmr.nl

Content

• Previous reports discussed in Working Group Noise
• How to Gain Political Interest for Noise
• Towards sound agenda setting
• Factors and obstacles in behaviour change
• Possible solutions
• Questions

Noise is not visible, competing with other issues and economy

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Other constraints

• Lack of willingness to tackle noise
• Measures and counter productive developments
• Metrics (decibel) hard to understand
• Lack of trust in evidence on noise and health
• Noise is often labelled as subjective
• Effectiveness of measures against noise
• Lack of a suitable unit
• Lack of clear limit value in END
• Technical measures not aiming at the source
• Technical measures have been countered

OBSTACLES

[internal factors]

emotion locus of control responsibilities priorities interest education/ knowledge

• cognitive
• Intuitive
• FORMAL
• INFORMAL
• yrs. of education

awareness

• values
• ethics
• hedonistic
• egoistic
• norms
• beliefs

attitude

• positive (+) or

negative (-)

• demographics

gender yrs.education

intention behaviour

• autonomous
• planned

motivation

Institutional factors Economic factors Social/cultural factors External factors

external internal

Institutional factors

• Infrastructure such as:
• Public transport
• Information panels
• Comfortable, safe, secure bus stops
• Sufficiënt bus stops
• Bike lanes
• Last mile solutions( bikes, e-scooters, etc)
• Intermodal options

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Economic factors

• Cheaper (treshold 25%)
• Faster
• Healthier
• Affordable (low incomes)
• Incentives
• Return on investment
• Negative feedback social environment
• Etnic background
• Social Economic Status (SES)
• Education
• Income
• Neigbourhoud (broken windows theory)
• Connections between noise annoyance and

health

• Connections between noise and other

environmental issues

• Connections with the media
• Connections between the public and policy
• Connections between the different levels of

policy

• Make use of policy windows (incidents,

political earthquakes, ,………

• et cetera

Report Souren et all. 2009

• Complex
• Education (parents, social networks, emerging

media, et cetera)

• Carrot and stick
• Incentives/rewards
• Attractiveness
• Legislation
• Taxation
• Financial
• Role models
• Removing obstacles as much as possible
• Persuasion

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OBSTACLES

[internal factors]

emotion locus of control responsibilities priorities interest education/ knowledge

• cognitive
• Intuitive
• FORMAL
• INFORMAL
• yrs. of education

awareness

• values
• ethics
• hedonistic
• egoistic
• norms
• beliefs

attitude

• positive (+) or

negative (-)

• demographics

gender yrs.education

intention behaviour

• autonomous
• planned

motivation

Institutional factors Economic factors Social/cultural factors External factors

external internal

Persuasion

Malcolm Gladwell (tipping point) Robert Cialdini (principles)

law of few power of context stickiness factor

reciprocity social proof liking authority scarcity commitment & consistency

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Stickiness factor

The specific content of a message that renders its impact memorable. Popular children's television programs such as pioneered the properties of the stickiness factor, thus enhancing effective retention

• f educational content as well

as entertainment value.

Power of context

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government NGO's behaviour change social scientists

More vigorous interventions & coordination

• legislation & policies
• technical & logistical
• physical environment
• leading by example

AND…………. communication Informing the public campaigning needs & obstacles in target groups motivation instruments/approaches stragglers (stay behind) frontrunners

Questions 1:

• Who are the connectors in our network?
• Who are the mavens in network?
• Who are the salesman in our network?

How to strenghten influence with “tools” provided by Cialdini see next sheet.

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Questions 2:

What’s in it for policymakers/politicians when it comes to noise? Do we have numbers of cities/politicians that show desired behaviour? Do we know people that are likable for politicians/policymakers (social network,..) Do we know people that are seen as authorities (experts, position, title)? Are there noise issues that are scarce and unique and/or attractive? Can you appeal on previous behaviour/policies?