Behavioral Design for Financial Health Who are we? We aim to - - PowerPoint PPT Presentation

behavioral design for financial health who are we
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Behavioral Design for Financial Health Who are we? We aim to - - PowerPoint PPT Presentation

Behavioral Design for Financial Health Who are we? We aim to measurably impact the financial well-being of low- to moderate-income households in the United States. Decreasing Decreasing Debt Increasing Increasing Improving cash flow


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Behavioral Design for Financial Health

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We aim to measurably impact the financial well-being of low- to moderate-income households in the United States.

Improving cash flow management Increasing short-term savings Increasing long-term savings Decreasing Debt Decreasing expenses

Who are we?

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Partnerships Products Research

Create interventions with partners Create consumer-facing products from the ground up Disseminate research broadly to industry and thought leaders

How do we do it?

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On the financial side, we work with fintech companies, non-profits, credit unions, and other direct financial service providers.

Who do we work with?

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Just knowing information DOES NOT lead to behavior change Just knowing information DOES NOT lead to behavior change

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Common Cents &

Automated savings tool Digit figures out a user’s spending patterns and withdraws a few dollars when the user can afford it SMS based interaction

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Hi [first name] — you got a federal tax refund this year! What percent (%) would you like to save? Hi [first name] — you might get a federal tax refund this year! If you do get one, what percent (%) would you like to save?

Sent AFTER tax refund was received Sent BEFORE tax refund was received

[$$ automatically withdrawn when refund hit]

Tax time savings example

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15% 19%

27%

POST

Impact = $1M in savings

58% higher saving rates with pre-commitment