#becomingsocial jdblundell.com/how-to-guides #becomingsocial - - PowerPoint PPT Presentation

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#becomingsocial jdblundell.com/how-to-guides #becomingsocial - - PowerPoint PPT Presentation

#becomingsocial jdblundell.com/how-to-guides #becomingsocial Definitions: Tag: A keyword used to categorize photos, posts, bookmarks, articles, blog posts etc. Hashtag : A tag included in a message, consisting of a word within the message


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#becomingsocial

jdblundell.com/how-to-guides

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#becomingsocial

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Definitions:

#becomingsocial @jdblundell

Tag: A keyword used to categorize photos, posts, bookmarks, articles, blog posts etc. Hashtag: A tag included in a message, consisting of a word within the message prefixed with a hash sign. #pssdd #becomingsocial @reply or @mention: A way to flag another user on Twitter (also works now in Facebook, G+ and Pinterest) RT (ReTweet): A way of sharing a Tweet and giving credit to the

  • riginal source "RT @dcccd: Cedar Valley is closed due to power
  • utage" "Cedar Valley is closed due to power outage (via @dcccd)"
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Ambient Intimacy: A theory that you become intimately aware of

  • ther users of social media over time, even thru mundane updates

like "Eating Capt. Crunch for breakfast" or "I'm watching the Oscars with my brother"

Definitions:

#becomingsocial @jdblundell

Circle: A way of organizing your contacts and connections on G+.

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#becomingsocial @jdblundell

Social Media is SOCIAL

It’s NOT a broadcast It’s NOT a one way relationship

Photo by: http://www.flickr.com/photos/karol-k/3932705388/
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#becomingsocial @jdblundell

“Don’t treat social media like a one night

  • stand. Everyone is

acting like a 19-year old

  • dude. They’re trying to

close on the first transaction...”

Photo by: http://www.flickr.com/photos/ashleysauers/310498214
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#becomingsocial @jdblundell

“...Social media marketing is like going Beyonce on your customers. You’ve gotta put a ring on it.” – Gary V @garyvee

Photo by: http://www.flickr.com/photos/caotiquemind/3107483428
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#becomingsocial @jdblundell

Social Media is a TOOL

It’s NOT a silver bullet

Photo by: http://www.flickr.com/photos/carl-johan/2893999222/in/photostream//
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#becomingsocial @jdblundell

EXPERIMENT REMEMBER YOUR CONTEXT GO TO THE PEOPLE BUILD A COLLECTIVE MOBILIZE YOUR TRIBE

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REALIZE THE IMPACT SHARE YOUR STORY USE A VARIETY OF MEDIUMS IMPROVE CONDITIONS

#becomingsocial @jdblundell

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LISTEN & SHOW GRACE

#becomingsocial @jdblundell

MAKE SHAREABLE CONTENT FOCUS ON QUALITY BE HUMAN

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#becomingsocial @jdblundell

DON’T TAKE IT PERSONALLY DON’T LET SUCCESS & FAILURE DEFINE YOU DON’T AUTOMATE DON’T SHARE ONLY YOUR STORY

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#becomingsocial @jdblundell

DON’T MAKE IT ALL ABOUT YOU

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#becomingsocial @jdblundell

Photo by http://www.flickr.com/photos/friarsbalsam/4609210182

WE NEED CURATORS!

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

Tips for approaching each network

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

INFORMATION OVERLOAD! VISUALS AND VIDEOS GET FAR MORE IMPACT

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

THE SHORTER THE BETTER HASHTAGS ARE A BIG HELP

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

LOTS OF EARLY EXCITEMENT BUT MANY AREN’T SPENDING MUCH TIME ON THE SITE FIND NICHES UPDATE AT YOUR AUDIENCES PACE DON’T FLOOD THEIR STREAM WITH JUST YOU

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

LOTS OF HOMEMADE/DIY CREATE VISUALS THAT WILL FIT WELL ALONGSIDE OTHER CONTENT WRITE HOW-TOS AND SHARE WITH A GREAT VISUAL

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

VERY CREATIVE COMMUNITY SHARE ARTWORK, CREATIVE PHOTOGRAPHY FOLLOW ABC NEWS AND NPR

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

A GREAT PLACE FOR SHARING WEB FINDS KEEP A COLLECTION OF VISUALS THAT ARE EASY TO SHARE

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

KEEP VIDEOS UNDER 3 MINUTES FOCUS ON SOUND AND LIGHTING

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#becomingsocial @jdblundell

FACEBOOK TWITTER GOOGLE+ PINTEREST INSTAGRAM TUMBLR YOUTUBE YOUR BLOG

THE MEAT OF YOUR MESSAGE AND CONTENT YOU’VE GOTTA HAVE A BLOG!

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#becomingsocial @jdblundell jdblundell.com

/how-to-guides

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#becomingsocial by Jonathan Blundell is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. You are free: to Share — to copy, distribute and transmit the work to Remix — to adapt the work to make commercial use of the work Under the following conditions: Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Share Alike — If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. Share this If you found any of the information helpful, please feel free to share it with four or five

  • friends. Just attach this document to an e-mail and send it along. Just don’t spam

anyone.