BAKU 2019: STARS FNAL Baku, Azerbaijan 03.03.2019 EVENTS AND - - PowerPoint PPT Presentation

BAKU 2019: STARS FİNAL

Baku, Azerbaijan 03.03.2019

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«Bakı 2019: Ulduzlar Finalı» – «Baku 2019: Stars Final»

Concept: The aim of “Baku 2019: Stars Final” was to establish a real match atmosphere with local and international football stars. A grand match "Baku 2019: Stars Final" was held in front of the National Museum of Azerbaijan Literature named after Nizami Ganjavi. "Baku 2019: Stars Final" featured a match between the “Western Stars” and “Eastern Stars” teams. Famous football players Jerzy Dudek, Michael Essien, Anderson Luis de Souza (Deco), Hamit Altintop, Nihat Kahveci, Andrey Arshavin, Revaz Arveladze, as well as Azerbaijani veteran football players Nazim Suleymanov, ambassador of the 2019 UEFA Europa League Final to be held in Baku Vali Gasimov participated in the match. In addition, Shohrat Rahimov from the Regional League, and young football players selected through the competition among fans Zaman Zahirzade, Mahammad Tanriverdiyev, and the captain of the ITV team Tural Dadashov, who won the "Intellectual Cup" dedicated to the Final of the Europa League Final 2019 also took part in the game. Our work: ✓ Idea and concept ✓ Construction and branding ✓ Players selection (Selfie contest, Football skills contest and selection of player from Region League) ✓ Entertainment program ✓ Event management ✓ Data management ✓ Promotion campaign

EVENTS AND ACTIVITIES

DETAILS

BAKU 2019: STARS FİNAL

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Europa League Museum was installed in the city center on 3rd of March. The main goal of the museum is to promote the upcoming Europa League Final Baku 2019 across the whole city. As well as, to establish a real match atmosphere with local and international football stars. OBJECTIVE: The aim of “Baku 2019: Stars Final” was to establish a real match atmosphere with local and international football stars. LOCATION: In front of Nizami Museum EVENT TYPE: Outdoor match DATE: 03.03.2019

BAKU 2019: STARS FİNAL

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President Ilham Aliyev, Vice-president of the Heydar Aliyev Foundation Leyla Aliyeva, AFFA’s President Rovnaq Abdullayev, Secretary General

• f the Association of Football Federations of Azerbaijan (AFFA) Elkhan Mammadov, and other officials attended the official opening ceremony
• n 3rd of March.

BAKU 2019: STARS FİNAL

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Figures: 1. Location – 325 square meters 2. Location included in itself: Pitch, Fan Zone, VIP Zone, Spectator Zone

BAKU 2019: STARS FİNAL

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Traffic – 03.03.2019 Overall attendance – more than 1500 people

PHOTO – VIDEO PRODUCTION

PHOTO & VIDEO PRODUCTION

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Fan Clubs

Fan clubs of Barcelona, Chelsea and Liverpool also participated at the event as a supporter of former players

PHOTO & VIDEO PRODUCTION

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AUTOGRAPH SESSION WITH DECO AND NIHAT KAHVECI at 28 Mall

OVERALL ATTENDANCE: 250 PPL

PHOTO & VIDEO PRODUCTION

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VIDEO AND PHOTO SHOOTING INSIDE THE BUS BEFORE EVENT

PHOTO & VIDEO PRODUCTION

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CITY PHOTOSHOOTING WITH REVAZ ARVELAZDE AND ARSHAVIN AFTER EVENT

GRASSROOT PROGRAM

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ARSHAVIN AND ESSIEN AT THE ACADEMY CUP AWARD CEREMONY 04 MARCH, 2019

MEDIA:

21-25 FEBRUARY 2019

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Introduction press release about the upcoming event – Baku 2019: Stars Final in Baku was published on the following news channels:

21-25 FEBRUARY 2019

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Introduction social media posts about the upcoming event – Baku 2019: Stars Final in Baku was published on the following news channels:

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WEB-SITES

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SOCIAL MEDIA

03 MARCH 2019

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After the event, press release was published about the event on the following news channels:

03 MARCH 2019

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After the event, press release was published about the event on the following news channels:

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WEB-SITES

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WEB-SITES

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SOCIAL MEDIA

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SOCIAL MEDIA

TV CHANNELS

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CBC SPORT, LİDER TV, ATV, AZTV, ITV, KHAZAR TV, AZERTAG TV, KHAZAR TV, ARB, «İDMAN AZƏRBAYCAN» HAS SHARED THE NEWS IN THEIR TV CHANNELS TOTAL MEDIA REPORT: 10 TV CHANNEL, 56 WEB SITE (124 ARTICLE) PREPARED A REPORTAGE/ NEWS COVERING THE EVENT BAKU 2019: STARS FINAL

DIGITAL ACTIVITIES

FOOTBALL SKILLS

YOU NEED TO SHOOT A SHORT VIDEO OF YOUR OWN GOAL MOMENT OR A VIDEO OF YOUR EXCITING FOOTBALL TRICKS. VIDEO MUST BE SHARED ON YOUR PERSONAL FACEBOOK ACCOUNT AND POST MUST BE PUBLIC. YOU SHOULD ALSO SHARE YOUR VIDEO WITH #JOINALLSTAR HASHTAG. THE LINK TO THE VIDEO YOU SHARE SHOULD BE POSTED ON FINALBAKU2019.COM, IN THE REGISTRATION SECTION, IN THE "FACEBOOK VIDEO LINK. YOUR FACE SHOULD BE CLEARLY SEEN IN THE VIDEO. THE CAPTURED VIDEO SHOULD NOT EXCEED 10 SECONDS. EDITED VIDEOS ARE NOT ACCEPTED. TO PARTICIPATE IN THE COMPETION IT IS NECESSARY TO REGISTER. VIDEOS OF UNREGISTERED PARTICIPANTS ARE NOT ACCEPTED FOR COMPETITION.

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FOOTBALL SKILLS

36 video was sent. The winner was Mahammad Tarverdiyev.

SELFIE CONTEST

TAKE A SELFIE – RULES

PARTICIPANTS MUST TAKE A SELFIE IN ONE OF THE STADIUMS WHERE THE MATCHES OF THE XVIII ROUND OF THE TOPAZ PREMIER LEAGUE WILL BE HELD ON FEBRUARY 23-24 (WWW.PFL.AZ/GAMES?TUR=18). SELFIE MUST BE SHARED ON YOUR PERSONAL FACEBOOK ACCOUNT AND POST MUST BE PUBLIC. YOU SHOULD ALSO SHARE YOUR SELFIE WITH #JOINALLSTAR HASHTAG. THE LINK TO THE SELFIE YOU SHARE SHOULD BE POSTED ON FINALBAKU2019.COM, IN THE REGISTRATION SECTION, IN THE "FACEBOOK VIDEO LINK. TO PARTICIPATE IN THE COMPETITION IT IS NECESSARY TO

• REGISTER. SELFIES OF UNREGISTERED PARTICIPANTS ARE NOT ACCEPTED FOR COMPETITION.

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189 like, 5 comments and 4 shares

SELFIE CONTEST

16 selfie was sent. The winner was Zaman Zahirzade.

SECTION BAKU 2019 STARS FINAL

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SECTION AT FINALBAKU2019.COM BAKU 2019 STARS FINAL

Duration: 22 February – 06 March Users: 24 317 ppl Engagement: 31 589

GENERAL DIGITAL REPORT

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OVERALL SOCIAL MEDIA STATISTICS

OVERALL SOCIAL MEDIA LIKES FOR POSTS 83 360 DEDICTED TO SF OVERALL SOCIAL MEDIA COMMENTS FOR POSTS 1032 TO SF OVERALL SOCIAL MEDIA REACH FOR POSTS 67 085 TO SF OVERALL SOCIAL MEDIA REACH FOR POSTS 131 TO SF OVERALL WEB-SITE REACH 105 361

BAKU 2019: STARS FINAL

EXCLUSIVES

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UEL local broadcaster İTV had an exclusive TV show dedicated to Nihat Kahveci.

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REGION LEAGUE HAD AN EXCLUSIVE INTERVIEW VIA CBC SPORT DEDICATED TO THE SELECTED PLAYER OF THE LEAGUE – SHOHLET RAHIMOV. STATISTICS: 279 LIKES 11 COMMENTS 27 SHARES 11 COMMENTS

STARS VIDEOS

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STARS VIDEOS

Nihat Kahveci Dudek Hamit Altintop Andrey Arshavin

THANK YOU!