BAKU 2019: STARS FİNAL Baku, Azerbaijan 03.03.2019
EVENTS AND ACTIVITIES «Bak ı 2019: Ulduzlar Finalı» – «Baku 2019: Stars Final» Concept: The aim of “ Baku 2019: Stars Final ” was to establish a real match atmosphere with local and international football stars. A grand match "Baku 2019: Stars Final" was held in front of the National Museum of Azerbaijan Literature named after Nizami Ganjavi. "Baku 2019: Stars Final" featured a match between the “Western Stars” and “Eastern Stars” teams. Famous football players Jerzy Dudek, Michael Essien, Anderson Luis de Souza (Deco), Hamit Altintop, Nihat Kahveci, Andrey Arshavin, Revaz Arveladze, as well as Azerbaijani veteran football players Nazim Suleymanov, ambassador of the 2019 UEFA Europa League Final to be held in Baku Vali Gasimov participated in the match. In addition, Shohrat Rahimov from the Regional League, and young football players selected through the competition among fans Zaman Zahirzade, Mahammad Tanriverdiyev, and the captain of the ITV team Tural Dadashov, who won the "Intellectual Cup" dedicated to the Final of the Europa League Final 2019 also took part in the game. Our work: ✓ Idea and concept ✓ Construction and branding ✓ Players selection (Selfie contest, Football skills contest and selection of player from Region League) ✓ Entertainment program ✓ Event management ✓ Data management ✓ Promotion campaign 3
DETAILS BAKU 2019: STARS FİNAL Europa League Museum was installed in the city center on 3 rd of March. The main goal of the museum is to promote the upcoming Europa League Final Baku 2019 across the whole city. As well as, to establish a real match atmosphere with local and international football stars. OBJECTIVE: The aim of “ Baku 2019: Stars Final ” was to establish a real match atmosphere with local and international football stars. LOCATION: In front of Nizami Museum EVENT TYPE: Outdoor match DATE: 03.03.2019 4
BAKU 2019: STARS FİNAL President Ilham Aliyev, Vice-president of the Heydar Aliyev Foundation Leyla Aliyeva, AFFA’s President Rovnaq Abdullayev, Secretary General of the Association of Football Federations of Azerbaijan (AFFA) Elkhan Mammadov, and other officials attended the official opening ceremony on 3 rd of March. 5
BAKU 2019: STARS FİNAL Figures: 1. Location – 325 square meters 2. Location included in itself: Pitch, Fan Zone, VIP Zone, Spectator Zone 6
BAKU 2019: STARS FİNAL Traffic – 03.03.2019 Overall attendance – more than 1500 people 7
PHOTO – VIDEO PRODUCTION
PHOTO & VIDEO PRODUCTION Fan Clubs Fan clubs of Barcelona, Chelsea and Liverpool also participated at the event as a supporter of former players 9
PHOTO & VIDEO PRODUCTION AUTOGRAPH SESSION WITH DECO AND NIHAT KAHVECI at 28 Mall OVERALL ATTENDANCE : 250 PPL 10
PHOTO & VIDEO PRODUCTION VIDEO AND PHOTO SHOOTING INSIDE THE BUS BEFORE EVENT 11
PHOTO & VIDEO PRODUCTION CITY PHOTOSHOOTING WITH REVAZ ARVELAZDE AND ARSHAVIN AFTER EVENT 12
GRASSROOT PROGRAM ARSHAVIN AND ESSIEN AT THE ACADEMY CUP AWARD CEREMONY 04 MARCH, 2019 13
MEDIA:
21-25 FEBRUARY 2019 Introduction press release about the upcoming event – Baku 2019: Stars Final in Baku was published on the following news channels: 15
21-25 FEBRUARY 2019 Introduction social media posts about the upcoming event – Baku 2019: Stars Final in Baku was published on the following news channels: 16
WEB-SITES 17
SOCIAL MEDIA 18
03 MARCH 2019 After the event, press release was published about the event on the following news channels: 19
03 MARCH 2019 After the event, press release was published about the event on the following news channels: 20
WEB-SITES 21
WEB-SITES 22
SOCIAL MEDIA 23
SOCIAL MEDIA 24
TV CHANNELS CBC SPORT , LİDER TV, ATV, AZTV, ITV, KHAZAR TV, AZERTAG TV, KHAZAR TV, ARB, «İDMAN AZƏRBAYCAN» HAS SHARED THE NEWS IN THEIR TV CHANNELS TOTAL MEDIA REPORT: 10 TV CHANNEL, 56 WEB SITE (124 ARTICLE) PREPARED A REPORTAGE/ NEWS COVERING THE EVENT BAKU 2019: STARS FINAL 25
DIGITAL ACTIVITIES
FOOTBALL SKILLS
YOU NEED TO SHOOT A SHORT VIDEO OF YOUR OWN GOAL MOMENT OR A VIDEO OF YOUR EXCITING FOOTBALL TRICKS. VIDEO MUST BE SHARED ON YOUR PERSONAL FACEBOOK ACCOUNT AND POST MUST BE PUBLIC. YOU SHOULD ALSO SHARE YOUR VIDEO WITH #JOINALLSTAR HASHTAG. THE LINK TO THE VIDEO YOU SHARE SHOULD BE POSTED ON FINALBAKU2019.COM, IN THE REGISTRATION SECTION, IN THE "FACEBOOK VIDEO LINK. YOUR FACE SHOULD BE CLEARLY SEEN IN THE VIDEO. THE CAPTURED VIDEO SHOULD NOT EXCEED 10 SECONDS. EDITED VIDEOS ARE NOT ACCEPTED. TO PARTICIPATE IN THE COMPETION IT IS NECESSARY TO REGISTER. VIDEOS OF UNREGISTERED PARTICIPANTS ARE NOT ACCEPTED FOR COMPETITION.
FOOTBALL SKILLS 36 video was sent. The winner was Mahammad Tarverdiyev. 29
SELFIE CONTEST
TAKE A SELFIE – RULES PARTICIPANTS MUST TAKE A SELFIE IN ONE OF THE STADIUMS WHERE THE MATCHES OF THE XVIII ROUND OF THE TOPAZ PREMIER LEAGUE WILL BE HELD ON FEBRUARY 23-24 (WWW.PFL.AZ/GAMES?TUR=18). SELFIE MUST BE SHARED ON YOUR PERSONAL FACEBOOK ACCOUNT AND POST MUST BE PUBLIC. YOU SHOULD ALSO SHARE YOUR SELFIE WITH #JOINALLSTAR HASHTAG. THE LINK TO THE SELFIE YOU SHARE SHOULD BE POSTED ON FINALBAKU2019.COM, IN THE REGISTRATION SECTION, IN THE "FACEBOOK VIDEO LINK. TO PARTICIPATE IN THE COMPETITION IT IS NECESSARY TO REGISTER. SELFIES OF UNREGISTERED PARTICIPANTS ARE NOT ACCEPTED FOR COMPETITION.
SELFIE CONTEST 16 selfie was sent. The winner was Zaman Zahirzade. 189 like, 5 comments and 4 shares 32
SECTION BAKU 2019 STARS FINAL
SECTION AT FINALBAKU2019.COM BAKU 2019 STARS FINAL Duration: 22 February – 06 March Users: 24 317 ppl Engagement: 31 589 34
GENERAL DIGITAL REPORT
OVERALL SOCIAL MEDIA STATISTICS OVERALL SOCIAL MEDIA LIKES FOR POSTS 83 360 OVERALL SOCIAL MEDIA REACH FOR POSTS 131 DEDICTED TO SF TO SF OVERALL SOCIAL MEDIA COMMENTS FOR POSTS 1032 OVERALL WEB-SITE REACH 105 361 TO SF OVERALL SOCIAL MEDIA REACH FOR POSTS 67 085 TO SF 36
BAKU 2019: STARS FINAL EXCLUSIVES UEL local broadcaster İTV had an exclusive TV show dedicated to Nihat Kahveci. 37
BAKU 2019: STARS FINAL REGION LEAGUE HAD AN EXCLUSIVE INTERVIEW VIA CBC SPORT DEDICATED TO THE SELECTED PLAYER OF THE LEAGUE – SHOHLET RAHIMOV. STATISTICS: 279 LIKES 11 COMMENTS 27 SHARES 11 COMMENTS 38
STARS VIDEOS
STARS VIDEOS Nihat Kahveci Dudek Hamit Altintop Andrey Arshavin 40
THANK YOU!
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