BACKGROUND General Manager CEI Bike Park SLT - Sponsorships BCom - - PowerPoint PPT Presentation

▶
background general manager cei bike park slt sponsorships
SMART_READER_LITE
LIVE PREVIEW

BACKGROUND General Manager CEI Bike Park SLT - Sponsorships BCom - - PowerPoint PPT Presentation

Dec 06, 2022 34 likes •257 views

BACKGROUND General Manager CEI Bike Park SLT - Sponsorships BCom Marketing, University of Alberta Moved to Whistler to ski Started as a volunteer w Crankworx in 2005 Responsible for growing and evolving the Crankworx

slide-1
SLIDE 1
slide-2
SLIDE 2

BACKGROUND

  • General Manager CEI
  • Bike Park SLT
  • Sponsorships
  • BCom – Marketing, University of Alberta
  • Moved to Whistler to ski…
  • Started as a volunteer w Crankworx in 2005
  • Responsible for growing and evolving the Crankworx

brand

  • Seek out new Crankworx opportunities
slide-3
SLIDE 3

TOPICS

  • Building a Brand – WB Consumer Journey
  • Concept of Community
  • Whistler Mountain Bike Park Communities
  • Successes
  • Crankworx – Our Ultimate Community
  • Crankworx Purpose
  • Successes
  • Conclusions
slide-4
SLIDE 4

CONSUMER DECISION JOURNEY

slide-5
SLIDE 5

COMMUNITY….

“ a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists”

slide-6
SLIDE 6
  • Women’s

Nights / Men’s Nights

  • Phat Wednesday
  • DFX Race / DFX Club
  • Passholders (

Season Pass / Triple Play Cards )

  • Partners/Sponsors
  • Staff

WMBP COMMUNITIES….

slide-7
SLIDE 7
slide-8
SLIDE 8
slide-9
SLIDE 9
slide-10
SLIDE 10
slide-11
SLIDE 11
slide-12
SLIDE 12

BRIEF HISTORY

  • 11 years, 5 years in Colorado, 3 years in Les 2 Alpes

France, and new in 2015 Rotorua , New Zealand

  • Borne out of Summer Gravity Festival & Joyride Bike

Festival

  • Founded in partnership by the Resort Municipality of

Whistler ( local gov’t), Tourism Whistler & Whistler Blackcomb ( loss guarantee)

slide-13
SLIDE 13

STRUCTURE

  • GM, Sponsorship Manager, Communications Manager and Logistics Manager
  • Executive Producer / Event Consultant (Contractor)
  • Sponsorship Sales Team (Endemic / non
  • endemic)
  • Expo Sales person
  • Operations (YR Events staff)

– Operations manager

  • Administration (volunteer team, logistics, signage, marketing fulfillment)
  • Suppliers: A/V, Production, Timing, Construction (Partner and WMBP)
  • Branding/Web Design, Mobile Contractor
  • WB: Finance, HR, Patrol, Lift Ops, Maintenance, Legal
slide-14
SLIDE 14

EVENT PURPOSE

  • S howcase Whistler
  • Drive visits
  • Non Profit Event

– Funding : sponsorship, expo, registration, RMOW

  • 2008 Change in Ownership
  • Crankworx Les 2 Alpes / Rotorua
slide-15
SLIDE 15

EVENT STAKEHOLDERS

  • Whistler Blackcomb
  • RMOW
  • Local Business
  • Partners/Sponsors/Media
  • Athletes/Participants
  • Fans/Audience
  • Exhibitors
  • Staff/Volunteers
slide-16
SLIDE 16

CRANKWORX WHISTLER 2014

  • 135,000 unique visitors
  • 346,702

total audience

  • Busiest Week Ever in Whistler Mountain Bike Park
  • 342,465

webcast views

  • 3 ,000,000+ Official VOD views of
  • 300+

accredited media

  • $ 16 ,045,188 Ad - equivalency PR value
  • 11 ,300,000 pre - event media impressions
  • $ 1 ,000,000 in pre - event media generated from

media partnerships

slide-17
SLIDE 17

ECONOMIC IMPACT STUDY

  • 2010

Conducted by: Canadian Sport Tourism Alliance

Number of Share Individuals days attended Local 24 % 32,723 6.3 Domestic 48 % 68,124 4.4 International 28 % 38,970 5.5 Total Attendance 100 % 139,817 5.1

slide-18
SLIDE 18

ECONOMIC IMPACT STUDY

  • 2010

Conducted by: Canadian Sport Tourism Alliance Sameday Domestic International Total Package (stay & ride) $0 $344,243 $166,412 $2,010,655 Accomodation $0 $1,942,062 $2,487,996 $4,430,059 Bike Park $56,130 $199,262 $224,200 $479,593 Other Rec & Ent (Spa) $287,659 $570,368 $864,373 $1,722,400 Food & Drink (incl rest, groc, bars) $969,516 $1,929,364 $1,882,904 $4,781,785 Shopping in Whistler ( ) souvenirs, merch $364,900 $827,900 $1,637,653 $2,830,453 Own vehicle $298,579 $284,105 $314,895 $897,580 Other Transport (in Whistler) $80,172 $93,970 $161,830 $335,972 Total $2,056,956 $6,191,275 $9,240,265 $17,488,495

slide-19
SLIDE 19

ECONOMIC IMPACT STUDY

  • 2010
  • $ 44 . 9 million of economic activity
  • $ 22 . 9 million in Net Econimic Activity (

GDP )

  • $ 11 . 3 million occurring in the Whistler
  • $ 16 . 7 million in wages and salaries
  • $ 22 . 8 million having occurred in the Whistler
  • $ 11 . 8 million in tax revenues
  • $ 5 . 3 million in federal tax revenues
  • $ 4 . 0 million in provincial tax revenues
  • $ 2 . 4 million in municipal taxes
  • $ 1 . 7 million in municipal taxes in Whistler
slide-20
SLIDE 20

CRANKWORX WORLD TOUR 2015

KEY OBJECTIVES:

  • Greater opportunities for Content and Distribution
  • Leverage the Series
  • All Roads Lead to Whistler
slide-21
SLIDE 21

CONCLUSIONS

  • Invest
  • Leverage
  • Provide
slide-22
SLIDE 22