Awareness Raising & Advocacy Apples and Oranges Advocacy is the - - PowerPoint PPT Presentation

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Awareness Raising & Advocacy Apples and Oranges Advocacy is the - - PowerPoint PPT Presentation

Prevention Strategies Part II Prevention and Protection Through Awareness Raising & Advocacy Apples and Oranges Advocacy is the promotion of an idea, to influence thoughts and/or behaviors, often on behalf of another person or


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SLIDE 1

Prevention Strategies – Part II

Prevention and Protection Through

Awareness Raising & Advocacy

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SLIDE 2

Apples and Oranges

“Advocacy” is the promotion of an idea, to influence thoughts and/or behaviors, often

  • n behalf of another person or group

“Awareness Raising” can involve advocacy (e.g. active: advocate the use of condoms); or involve no advocacy just ‘informative’ (e.g. non-active: police will be checking for drunk drivers during this holiday period)

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SLIDE 3

You think you know…do you? First things first..

  • You can’t change something if you don’t

know the reality of the situation

  • A rapid assessment (or more formal

controlled research) of attitudes, perceptions and/or behaviors will give you a baseline from which to develop your campaign (either advocacy or awareness raising)

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SLIDE 4

Advocating for safer migration First things to consider..

  • 1. What is your objective?
  • 2. What is your message?
  • 3. Who is your audience?
  • 4. What do you want to achieve (specific)?
  • 5. When do you want to achieve it?
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SLIDE 5

Be ‘SMART’ in advocacy Use the ‘SMART’ approach when embarking in an advocacy campaign. Your objectives should be: S – Specific: To influence behavior of migrants M – Measurable: Increases legal work registrations A – Achievable: Favorable environment R – Relevant: Will this really effect the overall issue? T – Timed: You must give yourself a time-bound limit

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SLIDE 6

Beneficiaries & Audiences Beneficiaries:

  • Adult Migrants
  • Children

Audiences:

  • Governments
  • Employers
  • Workers
  • Consumers of migrant-produced services
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SLIDE 7

Delivery vehicles - awareness Awareness Raising of migrants:

  • Direct IEC campaigns (brochures, guide

books, posters, radio/TV adverts)

  • Community gatherings/events/concerts
  • Television dramas (storylines with a

message) like BBC’s Taste of Life soap

  • pera in Cambodia
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SLIDE 8

Delivery vehicles - advocacy Advocating for migrants/children

  • Concerts/events that receive broader

media coverage and reach policy makers

  • Giving vulnerable groups their own ‘voice’

through pre-arranged venues (e.g. Mekong Youth/Women’s Forums)