Author'Academy:'' Effec0vely$Communica0ng$Your$Research ' - PowerPoint PPT Presentation

� Download'at:'edanzedi9ng.com/India_2014' Author'Academy:'' Effec0vely$Communica0ng$Your$Research ' February'2014' Jeff$Robens,$PhD$ Senior'Editor'

Be an effective communicator Your'goal'is'not'only'to'be'published,' but'also'to'be'widely'read/cited � ! Write$effec0vely$ ! Logically$present$your$research$in$your$manuscript$ S' ! Choose$the$best$journal$to$reach$your$target$audience$ ! Convey$the$significance$of$your$work$to$journal$editors$ ! Properly$revise$your$manuscript$aFer$peer$review$ ! Promote$your$research$aFer$publica0on �

Download'at:'edanzedi9ng.com/India_2014' Section 1 Effec<ve'wri<ng'

Effec9ve'wri9ng' Active voice Sentences$wriHen$in$the$ac0ve$voice$are:$ simple' direct' clear' easy'to'read' Passive' The$mechanisms$regula0ng$tumor$growth$were$inves0gated.$ Ac<ve' We$inves0gated$the$mechanisms$regula0ng$tumor$growth.$

Effec9ve'wri9ng' Active voice Accuracy$(%)$ Decision$0me$(ms)$ 100' 2100' 95' 2000' 90' 1900' 1800' 85' 80' 1700' 75' 1600' 1500' 70' Ac9ve' Passive' Ac9ve' Passive' • 48'na9ve'EnglishPspeaking'university'students' • 36'ac9ve'voice'sentences'(‘the'dog'bit'the'man’)' • 36'passive'voice'sentences'(‘the'man'was'biWen'by'the'dog’) � Ferreira'F.'Cogni9ve'Psychology'2003;'47:'164–203.'

Effec9ve'wri9ng' Active voice is preferred “Use'the' ac<ve'voice' when'it'is'less'wordy'and'more' ACS'Style'Guide' direct'than'the'passive”.' (3 rd 'ed.,'pg.'42)' “Use'the' ac<ve'voice' rather'than'the'passive'voice…”.'' APA'Style'' www.apastyle.org/learn/faqs/effec9vePverbPuse.aspx' Chicago'Style' “As'a'maWer'of'style,'passive'voice'is'typically,'but'not' Guide' always,'inferior'to' ac<ve'voice ”.' (15 th 'ed.,'pg.'177)' AMA'Manual'of' “In'general,'authors'should'use'the' ac<ve'voice …”.' Style' (10 th 'ed.,'pg.'320)'

Effec9ve'wri9ng' Stress position Which$sentence$suggests$that$you$$ will $get$a$raise?$ 1. You$deserve$a$raise,$but$the$budget$is$0ght.$ 2. The$budget$is$0ght,$but$you$deserve$a$raise.$ Readers'focus'at'the'end'of'the'sentence'to' determine'what'is'important.' hWp://wri9ngcenter.unc.edu/handouts/flow/'

Effec9ve'wri9ng' Stress position The$stress$posi0on$also$introduces$$ the$topic$of$the$next$sentence$ The$budget$is$0ght,$but$you$deserve$a$raise.$Your$salary$ Stress$posi0on$ Topic$posi0on$ will$increase$at$the$beginning$of$next$year.$ The'topic'posi<on'introduces'the'idea'of'the'current'sentence' hWp://wri9ngcenter.unc.edu/handouts/flow/'

Effec9ve'wri9ng' Topic position sentence � idea � idea � idea � idea � Topic'link � The' pa<ent' went$ to$ the$ hospital$ to$ see$ a$ gastroenterologist .$ The' doctor' then$ performed$ a$ series$ of$ diagnos<c' tests .$ The' results' showed$ the$ pa0ent$suffered$from$a$ bacterial'infec<on . 'An<bio<cs' were$ prescribed$ to$ treat$ the$ infec0on$ before$ the$ pa0ent$developed$an$ ulcer .$$

Linking your ideas in Effec9ve'wri9ng' your manuscript Lung' cancer' is' the' leading' cause' of' cancer' mortality' for' men' and' women.' Despite' smoking' preven9on' and' cessa9on' programs' and' advances' in' early' detec9on,' the' 5Pyear' survival' rate' for' lung' cancer' is' only' 16%' with' current' therapies.'Although'lung'cancer'incidence'rates'have'recently'declined'in'the' United'States,'more'lung'cancer'is'now'diagnosed'when'considered'together'in' formerP' and' neverPsmokers' than' in' current' smokers.' Thus,' even' if' all' of' the' na9onal'an9Psmoking'campaign'goals'are'met,'lung'cancer'will'remain'a'major' public'health'problem'for'decades.'New'ways'to'treat'or'prevent'lung'cancer' are'therefore'needed.' ' ' One'poten9al'therapeu9c'target'for'lung'cancer'is'the'Wnt'signaling'pathway.' The' canonical' Wnt' signaling' pathway' in' mammals' consists' of' a' family' of' secreted' lipidPmodified' Wnt' protein' ligands' that' bind' to' a' family' of' 7Ppass' transmembrane'Frizzled'(Fzd)'receptors,'as'reviewed…' Busch'et'al.'BMC ! Cancer.'2012;'13:'211.'

Linking your ideas in Effec9ve'wri9ng' your manuscript Lung' cancer' is' the' leading' cause' of' cancer' mortality' for' men' and' women.' Despite' smoking' preven9on' and' cessa9on' programs' and' advances' in' early' Topic$sentence$ detec9on,' the' 5Pyear' survival' rate' for' lung' cancer' is' only' 16%' with' current' therapies.'Although'lung'cancer'incidence'rates'have'recently'declined'in'the' United'States,'more'lung'cancer'is'now'diagnosed'when'considered'together'in' formerP' and' neverPsmokers' than' in' current' smokers.' Thus,' even' if' all' of' the' na9onal'an9Psmoking'campaign'goals'are'met,'lung'cancer'will'remain'a'major' public'health'problem'for'decades.'New'ways'to'treat'or'prevent'lung'cancer' are'therefore'needed.' ' ' One'poten9al'therapeu9c'target'for'lung'cancer'is'the'Wnt'signaling'pathway.' The' canonical' Wnt' signaling' pathway' in' mammals' consists' of' a' family' of' secreted' lipidPmodified' Wnt' protein' ligands' that' bind' to' a' family' of' 7Ppass' transmembrane'Frizzled'(Fzd)'receptors,'as'reviewed…' Busch'et'al.'BMC ! Cancer.'2012;'13:'211.'

Linking your ideas in Effec9ve'wri9ng' your manuscript Lung' cancer' is' the' leading' cause' of' cancer' mortality' for' men' and' women.' Despite' smoking' preven9on' and' cessa9on' programs' and' advances' in' early' Topic$sentence$ detec9on,' the' 5Pyear' survival' rate' for' lung' cancer' is' only' 16%' with' current' therapies.'Although'lung'cancer'incidence'rates'have'recently'declined'in'the' United'States,'more'lung'cancer'is'now'diagnosed'when'considered'together'in' formerP' and' neverPsmokers' than' in' current' smokers.' Thus,' even' if' all' of' the' na9onal'an9Psmoking'campaign'goals'are'met,'lung'cancer'will'remain'a'major' public'health'problem'for'decades.'New'ways'to'treat'or'prevent'lung'cancer' are'therefore'needed.' Stress$sentence$ ' ' One'poten9al'therapeu9c'target'for'lung'cancer'is'the'Wnt'signaling'pathway.' The' canonical' Wnt' signaling' pathway' in' mammals' consists' of' a' family' of' secreted' lipidPmodified' Wnt' protein' ligands' that' bind' to' a' family' of' 7Ppass' transmembrane'Frizzled'(Fzd)'receptors,'as'reviewed…' Busch'et'al.'BMC ! Cancer.'2012;'13:'211.'

Linking your ideas in Effec9ve'wri9ng' your manuscript Lung' cancer' is' the' leading' cause' of' cancer' mortality' for' men' and' women.' Despite' smoking' preven9on' and' cessa9on' programs' and' advances' in' early' Topic$sentence$ detec9on,' the' 5Pyear' survival' rate' for' lung' cancer' is' only' 16%' with' current' therapies.'Although'lung'cancer'incidence'rates'have'recently'declined'in'the' Use'the'topic'and'stress'posi<ons'to'logically' United'States,'more'lung'cancer'is'now'diagnosed'when'considered'together'in' present'your'ideas'within'your'manuscript' formerP' and' neverPsmokers' than' in' current' smokers.' Thus,' even' if' all' of' the' na9onal'an9Psmoking'campaign'goals'are'met,'lung'cancer'will'remain'a'major' public'health'problem'for'decades.'New'ways'to'treat'or'prevent'lung'cancer' are'therefore'needed.' Stress$sentence$ ' ' One'poten9al'therapeu9c'target'for'lung'cancer'is'the'Wnt'signaling'pathway.' The' canonical' Wnt' signaling' pathway' in' mammals' consists' of' a' family' of' Topic$sentence$ secreted' lipidPmodified' Wnt' protein' ligands' that' bind' to' a' family' of' 7Ppass' transmembrane'Frizzled'(Fzd)'receptors,'as'reviewed…' Busch'et'al.'BMC ! Cancer.'2012;'13:'211.'

Download'at:'edanzedi9ng.com/India_2014' Section 2 Manuscript'structure'

Coverage'and' Manuscript' Introduction Staffing'Plan' structure' General$introduc0on$ Current$state$of$the$field$ Problem$in$the$field$ Aims' Specific$aims$