SLIDE 1
Audience Outlook Monitor: Performing Arts
Tandi Palmer Williams
SLIDE 2 KEY FINDINGS
Most people are not yet ready to return to large, crowded events
Audience Outlook Monitor 2
How comfortable would you feel attending the following types of cultural facilities today, assuming they were
- pen and following recommended safety procedures?
81% 75% 56% 38% 12% 17% 30% 43% 7% 9% 14% 19% A venue seating up to 1000 people A venue seating up to 500 people A venue seating up to 100 people A venue seating up to 50 people Not comfortable Somewhat comfortable Very comfortable
SLIDE 3 KEY FINDINGS
Audiences are cautious about buying tickets, but many are optimistic about spring and summer
Audience Outlook Monitor 3
Ticket purchasing horizon, for those currently buying tickets (national) n=1,213
44% 17% 28% 27% 17% 12% 12% 9% January
December November October September August July June
SLIDE 4
I will be more reluctant booking tickets to events outside of my region because of the risks (health and financial) if events need to cancel or there is an outbreak there. Respondent, May 2020
SLIDE 5
If my town doesn't have the disease, we can go about our business freely. The only restriction needs to be regarding who you let into town. So if you're bringing in performers from somewhere that hadn't isolated their town, I'd have them quarantined 2 weeks before I'd let them in. Then we can freely attend, no worries at all. Respondent, May 2020
SLIDE 6 KEY FINDINGS
Audiences want to be supportive, and are most interested in audience-centric offers
Audience Outlook Monitor 6
Likelihood to participate in supporting arts and culture organisations during the pandemic
39% 38% 37% 46% 44% 45% 31% 12% 18% 18% 22% 24% 24% 62% Make a donation to a general sector support… Buy merchandise Purchase a subscription or membership Pay a small amount for digital programs Make a donation to an artist or organisation Buy ticket vouchers or a gift certificate Rebook for a postponed event Somewhat likely Very likely
SLIDE 7
Maybe a standby/resell/swap ticket system so that people who aren't feeling well don't push themselves to attend because they've paid already, but also not missing out on having as many guests as possible. Respondent, May 2020
SLIDE 8 KEY FINDINGS
One-third want the option to attend in- person or online
Audience Outlook Monitor 8
Would like the choice of attending in-person or watching a live-stream, by experience of disability. n= 22,575
14% 11% 24% 17% 27% 28% 23% 27% 10% 17% People without disability People with disability Strongly disagree Disagree Neutral Agree Strongly agree
SLIDE 9 Living with a high-risk partner we may never attend live theatre again, which is truly devastating to both of us; but if we had the
- ption to see streamed live performances at a
discounted ticket price we would jump at that! Respondent, May 2020
SLIDE 10
It is not the venue, artists or events that concern me but the public that actually attend. A lot are totally oblivious of social distancing. Further education is required to ensure personal awareness of the pandemic. Respondent, May 2020
SLIDE 11 Document title 11
SLIDE 12 Six considerations for performing arts events:
Document title 12
Staying connected with your core Choosing the right moment to resume Making the venue safely social Getting refunds & exchange policies right
1. 2. 3. 4.
Sharing safety at every step
5.
Making digital part of the mix long- term
6.
SLIDE 13 For resources, head to: www.thepatternmakers.com.au/covid19
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Survey Questions Dashboard Snapshot Report Fact Sheets Subscribe for Updates Ideas & questions
SLIDE 14
Questions? info@thepatternmakers.com.au
