Audience Outlook Monitor: Performing Arts Tandi Palmer Williams ‣ June 2020
Most people are not yet ready to KEY FINDINGS return to large, crowded events How comfortable would you feel attending the following types of cultural facilities today, assuming they were open and following recommended safety procedures? A venue seating up to 38% 43% 19% 50 people A venue seating up to 56% 30% 14% 100 people A venue seating up to 75% 17% 9% 500 people A venue seating up to 81% 12% 7% 1000 people Not comfortable Somewhat comfortable Very comfortable Audience Outlook Monitor 2
Audiences are cautious about buying KEY FINDINGS tickets, but many are optimistic about spring and summer Ticket purchasing horizon, for those currently buying tickets (national) n=1,213 44% 28% 27% 17% 17% 12% 12% 9% June July August September October November December January onwards Audience Outlook Monitor 3
I will be more reluctant booking tickets to events outside of my region because of the risks (health and financial) if events need to cancel or there is an outbreak there. Respondent, May 2020
If my town doesn't have the disease, we can go about our business freely. The only restriction needs to be regarding who you let into town. So if you're bringing in performers from somewhere that hadn't isolated their town, I'd have them quarantined 2 weeks before I'd let them in. Then we can freely attend, no worries at all. Respondent, May 2020
Audiences want to be supportive, and are KEY FINDINGS most interested in audience-centric offers Likelihood to participate in supporting arts and culture organisations during the pandemic Rebook for a postponed event 31% 62% Buy ticket vouchers or a gift certificate 45% 24% Make a donation to an artist or organisation 44% 24% Pay a small amount for digital programs 46% 22% Purchase a subscription or membership 37% 18% Buy merchandise 38% 18% Make a donation to a general sector support… 39% 12% Somewhat likely Very likely Audience Outlook Monitor 6
Maybe a standby/resell/swap ticket system so that people who aren't feeling well don't push themselves to attend because they've paid already, but also not missing out on having as many guests as possible. Respondent, May 2020
One-third want the option to attend in- KEY FINDINGS person or online Would like the choice of attending in-person or watching a live-stream, by experience of disability. n= 22,575 People with 11% 17% 28% 27% 17% disability People without 14% 24% 27% 23% 10% disability Strongly disagree Disagree Neutral Agree Strongly agree Audience Outlook Monitor 8
Living with a high-risk partner we may never attend live theatre again, which is truly devastating to both of us; but if we had the option to see streamed live performances at a discounted ticket price we would jump at that! Respondent, May 2020
It is not the venue, artists or events that concern me but the public that actually attend. A lot are totally oblivious of social distancing. Further education is required to ensure personal awareness of the pandemic. Respondent, May 2020
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Six considerations for performing arts events: 1. 2. 4. 5. 6. 3. Staying Choosing Making Getting Sharing Making connected the right the venue refunds & safety at digital with your moment safely exchange every step part of the core to resume social policies mix long- right term Document title 12
For resources, head to: www.thepatternmakers.com.au/covid19 Snapshot Report Fact Sheets Dashboard Survey Questions Subscribe for Updates Ideas & questions 13
Questions? info@thepatternmakers.com.au
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