Assurance $600 million in revenue 600 employees 100+ years old My - - PowerPoint PPT Presentation

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Assurance $600 million in revenue 600 employees 100+ years old My - - PowerPoint PPT Presentation

Background Highly Respected Pinnacol Insurance Carrier Assurance $600 million in revenue 600 employees 100+ years old My role CIO/CSO for 20 years 2 Background Need for Rapid Things We Tried Innovation Kaizen Book


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Background

Pinnacol Assurance

  • $600 million in revenue
  • 600 employees
  • 100+ years old

My role

  • CIO/CSO for 20 years

Highly Respected Insurance Carrier

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Background

Need for Rapid Innovation

  • Protect market share
  • Improve customer

experience

  • Increase efficiency
  • Ensure long-term viability
  • Kaizen
  • Idea mills
  • Partnerships
  • Field trips

Things We Tried

  • Book clubs
  • Consultants
  • New roles
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Author: wonderlane - https://www.flickr.com/photos/wonderlane/ Source: https://www.flickr.com/photos/wonderlane/10715908056 License: CC BY 2.0 - https://creativecommons.org/licenses/by/2.0/ Changes made: Cropped photo

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Background

Cake Insure

  • Startup digital insurer
  • Launched after 9 months
  • Focused on Colorado

small businesses

  • Expanding nationally
  • Becoming independent
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Background

Best of Both Worlds

Startup Big Company Agility Blank slate Narrow focus Risk tolerance Creative talent Resources Built-in market Expertise Data Corporate support

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Innovation theater Stuck in the past Perfectionism Stifled creativity Wrong leadership

Background

Barriers to Innovation

Photo Author: Uwe Kils (iceberg) and Wiska Bodo (sky) via Wikimedia Commons License: GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) Source: https://commons.wikimedia.org/wiki/File%3AIceberg.jpg

Risk aversion Lack of resources Other priorities Legacy systems Departmental silos

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Avoiding Innovation Theater

Compelling and Clear Vision

Author: NASA / Bill Anders via Wikimedia Commons License: Public domain Source: https://commons.wikimedia.org/wiki/File%3ANASA-Apollo8-Dec24-Earthrise.jpg

  • Specific breakthrough
  • Measurable results
  • Clear time frame
  • Solution agnostic
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Avoiding Innovation Theater

Product Development

  • ”Fuzzy front end”
  • Primary and secondary

research

  • Prototyping
  • Surveys
  • Focus groups
  • Interviews
  • Competitive analysis
  • Historical data

Research Methods

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Avoiding Innovation Theater

Product & Business Clarity

Osterwalder, Alexander and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: Wiley, 2010.

Vaporware Business Model Canvas

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Avoiding Innovation Theater

Parent as VC Investor

  • Return on investment
  • Market opportunity
  • Go-to-market strategy
  • Risks and mitigation
  • Regular status updates

Pitch book, PPM, or CIM Progress Dashboard

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Avoiding Innovation Theater

Isolating the Team

  • Distant location
  • Basic team needs
  • Flexibility and growth
  • Secret location
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Letting Go of the Past

Burning Ships

  • Nothing to protect
  • Motivation to succeed
  • Smart risk taking
  • Careful spending
  • Fulltime employment,

not a project assignment

  • Old positions backfilled
  • No promises

Staffing from Parent

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Letting Go of the Past

Starting with a Blank Slate

Suzuki, Shunryu. Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice. Shambhala, 2011.

“In the beginner’s mind, there are many possibilities, but in the expert’s there are few.”

  • Technologies
  • People and partners
  • Business processes
  • Value proposition
  • Customer
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Letting Go of the Past

Seeing Things for Ourselves

Liker, Jeffrey. The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. New York: McGraw-Hill, 2004.

  • Go to the source of truth
  • Get hands dirty
  • Trust experts but verify
  • Engrain into culture
  • Talk to customers
  • Observe the work
  • Try out the competition
  • Analyze raw data
  • Study statutes

Examples

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Embracing Imperfection

What Really Matters

  • Validated learning
  • True MVP
  • Narrow scope
  • Experimentation

The 80/20 Rule

Viable Product Exceptions Trivial Many Vital Few

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Encouraging Creativity in Action

Culture

  • Positivity
  • Curiosity
  • Transparency
  • Inclusiveness
  • Gratitude
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Encouraging Creativity in Action

No Tyranny

  • f Consensus
  • Empowerment
  • Careful hiring
  • Clear goals and roles
  • Forced transparency
  • Accountability
  • Narrow scope
  • Experimentation
  • Validated learning
  • Future involvement
  • Results talk!

Flying Solo is OK

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Encouraging Creativity in Action

Need for External Secrecy

Spares the team from: Gives parent employees:

  • Tyranny of consensus
  • Premature criticism
  • Resentment of former

colleagues

  • Freedom from worry
  • Thoughtful

communications

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Fostering the Right Leadership

Our First Leadership Roles

CTO CEO

  • Sr. Product

Manager Chief

  • f Staff

Startup Team Product & Business Voice of Customer Parent & Capital

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Fostering the Right Leadership

The Engineer Is In Charge

Ward, Allen, and Durward Sobek. Lean product and process development. Cambridge, MA: Lean Enterprise Institute, 2014.

  • Business and technology
  • Development process
  • Key decisions
  • Problem solving
  • Guidance and coaching

Entrepreneurial Systems Designer

Business product inspired by engineering imagination Create a technical product informed by business judgment The combination is critical

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Fostering the Right Leadership

Strong CEO Sponsorship

  • Cooperation from parent
  • Roadblock removal
  • Board relations
  • Advice and support
  • Fear, uncertainty, doubt
  • Resistance
  • Resentment
  • Other priorities

Challenges in the Parent

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Where to Start

Commit Yourself

  • Identify a challenge
  • Find a fellow explorer
  • Start planning the journey
  • Begin talking about it
  • Abandon shelter

When commitment leads, providence follows