Associate Retention and Engagement Adam Arens Patriot Subaru Saco, - - PowerPoint PPT Presentation

Associate Retention and Engagement

Adam Arens Patriot Subaru Saco, Maine

Patriot Subaru, Saco, Maine

• Awarded Open Point In 2003 – Planning Volume 194
• 2013: 2300 Retail (60/40 New/Used)
• AOR Population: Approx 90,000.
• 7 Subaru Dealers In State Of Maine
• 50-55 Employees

A Stellar Performance

9 Consecutive Years

2012 #5 U.S, #1 New England 2013 Nominee

First Maine Small Business First New England Dealer

2013 #4 Overall, Only Auto Dealer

2013 Maine Best Business Award

Patriot Subaru Mission Statement: TO SERVE

• Our Customers
• Our Families
• Our Community
• Each Other

Patriot Subaru’s Top 10 Retention Tools

• 10. Recruit - Hire Attributes and Attitude /

“Tell me about your day”. “Do you usually think you are better than the people you work with? Why?”

Teach Aptitude

• Trustworthy
• Enthusiastic
• Friendly
• …and A High Running Motor!

Teach Recruiting and Interviewing To Your Leaders.

• 9. Treat Everyone As A Customer (Brand it)

Build A Brand That Is Harmonious With Your Manufacturer and Customer!

Subaru:

• Safety
• Longevity
• Environmental Support
• Charitable and Caring
• Dogs at Work!

• 8. Performance Culture
• Clearly Define Goals
• Measure Progress
• Share The Goals Of The

Dealership and Every Department, With Every Associate

• Celebrate Wins (Publically)
• Weekly e-newsletter

• 7. Caring Culture
• Support Community Involvement (Their’s and Your’s)
• Recognize Above and Beyond
• Know Their Family and Let
• Organic Vegetable Garden,

(Attitude and Actions) Them Know Your’s Gym, Recycle, Reuse, Reduce

• 6. Little Things Count!
• Feed Your People
• Have Fun Events
• Concerts, Sporting Events, Bowling Teams, Little League
• Holiday Party (Yes, we serve alcohol)
• Associate of the Month

• 5. Show Me The Money! *And Benefits!
• Pay Plans Built Around Performance and Tenure
• Paid Health, Dental, and Vision

(Includes Mental Health)

• Profit Sharing
• 401K Match
• Annual Holiday Bonus Based On

Performance and Tenure

• Graduated Vacation Plans
• Continuing Education and Personal

Development

• 4. The Founders Club

Original Associates and All Five Year Plus Associates

“Jewel of the Seas”

• Annual Dinner
• Cash Bonus
• Big Trip Every 5 Years
• 10 Year Associates:

Seven-Day Cruise (Suite) for Associate and Spouse (Together)

• 3. Leadership and Management

No Negative Surprises (Positive and Negative)

• Consistent Attitude and
• Identify Leaders and Teach Leadership
• Constant Feedback

• 2. Always Do The Right Thing

This is the over-riding decision making philosophy.

• Benefits Of A Big Company,

Touch Of A Small Company

• Find Ways To Say Yes
• Support Their Mistakes
• Build Relationships

• 1. Celebrate Together – Counsel Privately

.

PATRIOT SUBARU TOP 10 OVERVIEW

• 10. Recruit - Hire Attributes and Attitude /Teach Aptitude

Adam Arens adam.arens@patriotsubaru.com Cell Phone: 207-423-6085

• 9. Treat Every As A Customer (Brand It!)
• 8. Performance Culture
• 7. Caring Culture
• 6. Little Things Count
• 5. Show Me The Money *And Benefits
• 4. The Founders Club
• 3. Leadership and Management
• 2. Always Do The Right Thing
• 1. Celebrate Together – Council Privately