APRC 2013 Summit Meeting October 31 4.00pm 6.00pm Junior Ballroom - - PowerPoint PPT Presentation

APRC 2013 Summit Meeting

October 31 4.00pm – 6.00pm Junior Ballroom 2, 3rd Floor, Grand Millennium Sukhumvit Bangkok THAILAND

Meeting Agenda

Agenda items Person

1. Welcome to APRC Delegates a) Welcome to Mongolia (MMRA) b) Update on Conference activities APRC Chair

• 2. Income and expense report for 2013/2014

Secretary General

• 3. APRC Secretariat Update for 2013

Secretary General

• 4. Update on APRC 8 country collaboration study 2013

APRC Chair

• 5. Update on GRBN Global activities

Secretary General

• 6. Questions on written updates from each APRC association on the

Challenges facing each country Secretary General

• 7. Future direction and organisation of APRC:
• Leadership
• Communication
• Education
• Accreditation
• Sources of Income and Reputation
• Collaboration study (how we want to continue, the benefits to each

association, cost structure, APRC funding proportion (discussion)

Vice Chair Peter Harris & MRSM President Barry Ooi

• 8. How we prepare for next APRC Conference: 2014, 2015, 2016

(discussion) APRC Chair & Secretary General

Associations Attendees

AMSRS: Australian Market & Social Research Society AMSRO: Association of Market & Social Research Organisations

• Mr. Peter Harris, Ms. Elissa Molloy, Mr. Ian

Thomas, Ms. Sarvenaz Ghahreman

CMRA: China Marketing Research Association

• Dr. Liu Dehuan, Mr. Andy Zhao

CMRS: Chunghwa Market Research Society

• Mr. Ben Chang Shia
• Ms. Tiffany Chen

JMRA: Japan Marketing Research Association

• Mr. Takashi Makita, Mr. Shunichi Uchida,
• Mr. Kazunori Watanabe, Mr. Tatsuzou Uewaki,
• Mr. Chiharu Sakai, Mr. Norio Taori,
• Mr. Michihiro Ota

KORA: Korea Research Association

• Ms. Cindy Shin, Mr. Jung-yul Yang,
• Dr. Ick-sang Roh

MRSM: Marketing Research Society Malaysia

• Mr. Barry Ooi
• Ms. Rozina Mat Rawi

MRSS: Market Research Society of Singapore

• Mr. Martin Tomlinson
• Mr. Baxter Tan

TMRS: Thailand Marketing Research Society

• Ms. Dangjaithawin, Anantachi (Orm)
• Dr. Kreaovan Limapichat
• Ms. Viriya Vorakittikun

MMRA: Mongolian Marketing Research Association

• Mr. Davaasuren Chuluunbat
• Mr. Amgalan Baatar

APRC SUMMIT ATTENDEES

1.Welcome to APRC Delegates

APRC Chair

a)Welcome to Mongolia (MMRA)

• Mr. Davaasuren Chuluunbat
• Mr. Amgalan Baatar

b) Update on Conference activities

APRC 2013 Thailand Conference “Sense & Sensibility – The Hybrid for Success” Cruise Dinner Agenda Thursday: October 31, 2013 on Angsana Boat at Royal Navy Pier Agenda 18.00h: Meeting at the Grande Millennium Asoke lobby and departing by 2 coaches 19.00h: Arriving and boarding Angsana Boat at Royal Navy Pier (120 delegates) Wine and soft drink served 19.10h: Welcome speech by TCEB (Thailand Convention and Exhibition Bureau) executive on the 1st floor of Angsana Boat 19.20h: Thank you speech by APC Chairperson Photo session 19.30h: Depart the pier Dining on the 1st floor and cruising along the Chrao Phraya River 22,00h: Returning to the pier and heading back to the Grande Millennium Asoke hotel 22.30h: Arriving the Grande Millennium Asoke hotel

Morning session: Needs for Head & Heart Revolution Keynote Opening Speech: Civilization in the Making: A Marketing Revolution

• Dr. Suvit Maesincee, Director of Sasin Institute for

Global Affairs (SIGA) Deep Dive into Asia Pacific’s Soft Power (release of 9- country collaborative study) Dr.Sasiwimon Smittipatana, TMRS Board Member Leading the Brain – what inside consumers’ insight Dr.Thun Thamrongnawasawat What Advertising Learns from Brain Science Dr.Neil Gains, Tapestry Works, Singapore Afternoon session: Integration of Digital Revolution and Wisdom Transformation Understanding Consumers’ Sensibilities in the Digital Age Dr.Ralph Wirth, Associate Director Innovation and Digital, GfK CE Digital Evolution and Creative Trajectory to empower Brand Relationship Mr.Oliver Kittipong Veerataecha, Chief Strategy & Innovation Officer, Y&R Digital Life T rends in APRC countries Representatives from Australia, China, Japan, Malaysia Keynote Closing Speech: Sense and Sensibility – Synthesis Thinking for Success Professor Kriengsak Chareonwongsak, Ph.D.,Director

• f ASTI Holdings, Singapore

and Senior Fellow of Harvard University’ Center for Business and Government0

• 2. Income and expense report

for 2013/2014

Secretary General

• 3. APRC Secretariat Update for 2013

Secretary General

Finance Management

• Invoicing for all APRC member

fees

• Collection of all APRC member

fees

• Development of 2014 APRC

Budget

• Monitoring of APRC accounts
• Invoicing for APRC

collaborative study

Assisting Host Country with APRC Conference:

• Summit meeting organisation
• Agenda papers
• Following up on associations for attendance
• Registration assistance – collection of registration forms for APRC paid

delegates

• Development of agenda folders
• Development of Summit list
• Development of attendance list
• Obtaining sponsorship – ESOMAR
• Assistance with sponsorship leads e.g. Research Now

With special thanks to Ms. Orm Anantachi and Ms. Nuchy Tung

APRC Newsletter

• Development and distribution of

APRC Newsletters in 2013 – 4 in total so far. Website management

• Update of information and images
• n website and member centre
• Monitoring APRC LinkedIn Group
• Sourcing and uploading images and

latest news information onto site. Following up on potential new members –

• including invitations, and welcome
• information. This year we have been

liaising with India, South Africa, Indonesia, Philippines, Vietnam and most recently

• Mongolia. Mongolia will join APRC.

Attending ESOMAR APAC and hosting APRC meeting

• Venue and invitation co‐ordination

Writing and distributing minutes and following up on actions. GRBN Representation and support. The APRC Secretary – General sits on the GRBN committee with the APRC Vice‐ Chair, Peter Harris and represents APRC:

• Attending GRBN committee

meetings – taking minutes

• Developing GRBN association

resources, newsletters, distributing to APRC members

• Managing resources on the GRBN

website and in its member centre for APRC members.

• 4. Update on APRC 8 Country

collaboration study 2013

APRC Chair

Financial implications:

SSI Japan conducted the fieldwork and have sent APRC an invoice for $11,000 USD

APRC will invoice the associations the following amounts: Member Amount AMSRS USD 1,500.00 CMRS USD 500.00 JMRA USD 2,500.00 KORA USD 1,000.00 MRSS USD 500.00 MRSM USD 500.00 MRSNZ USD 500.00 TMRS USD 750.00 Total: USD 7,750.00 (Please note: China was not included in the SSI data collection) APRC will pay USD 2,658 in support of this study from the APRC account. AMSRS will pay the balance $592 USD to make it $11,000 USD

$7750 + $2658 +592 = $11,000

• 5. Update on GRBN activities

Secretary General

• 6. Questions on written updates from

each APRC association on the challenges facing each country Secretary General

AMSRS/AMSRO CMRA CMRS JMRA KORA MRSM MRSNZ/AMRO MRSS TMRS

• 7. Future direction and
• rganisation of APRC:
• Leadership
• Communication
• Education
• Accreditation
• Sources of Income and Reputation
• Collaboration study (how we want to continue, the benefits to each association, cost

structure, APRC funding proportion (discussion)

Vice Chair Peter Harris & MRSM President Barry Ooi

APRC Summit 2013, Bangkok

• Entering a New Era of APRC -

October 31, 2013 Barry and Peter

Future Direction – APRC

• Throughout Asia Pac our markets and cultures are diverse
• We have a growing member base
• From this years updates, there is however a common theme
• “we are all under pressure to grow our industries”
• What can APRC do to assist members in this environment?

Future Direction – Barriers

• Do we feel relevant now?
• Are we achieving our original goals?
• Are we promoting research across Asia?
• Issues we face
• Sources of income
• Reputation/branding
• Time – ability to focus and drive of leadership
• Other similar organisations with greater resources
• Language
• Information exchange from all members

Future Direction – APRC

• What we have tried so far
• Website and content
• Sharing webinars/training
• Collaborative study understanding the Asian consumer
• Annual meetings (that show great spirit/friendship)
• APRC Possible Paths Towards Greater Relevance
• Education and training
• Professional standards and company quality assurance
• Mobile thought leadership
• Privacy and data protection

What do we want to be known for?

Future Direction – Ideas

• APRC Training ambassador
• Sponsorship
• Mobile research guidelines and best practices
• Privacy and data protection seminars
• Utilization of collaboration study as a branding

activity and PR activity

• Tangible benefits for members
• Image, awareness and influence levers
• Annual conference
• Changing our leadership structure

What do you think? Let’s decide and agree a path forward………

Thank you for listening

Next Steps

APRC Chair & Secretary General

• 8. How we prepare for next

APRC Conferences: 2014, 2015, 2016 (discussion)

Secretary General

• 9. Other Business