Andrew Crisp, CarringtonCrisp 23 October 2014 Whats happening to the - - PowerPoint PPT Presentation

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Andrew Crisp, CarringtonCrisp 23 October 2014 Whats happening to the - - PowerPoint PPT Presentation

Dec 20, 2022 8 likes •441 views

See the future: what do students want to study and why? Andrew Crisp, CarringtonCrisp 23 October 2014 Whats happening to the MBA? Generalist or specialist MBA 2014 Distance learning Preferred MBA Part-time delivery Full-time 2010/2014

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See the future: what do students want to study and why?

Andrew Crisp, CarringtonCrisp 23 October 2014

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What’s happening to the MBA?

0% 10% 20% 30% 40% 50% 60% No reply Full-time Part-time Distance learning

Preferred MBA delivery 2010/2014 Generalist or specialist MBA 2014

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Why are you planning to study for an MBA? (select up to two options)

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Why study for a specialist Masters (MSc)?

,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% There are very few jobs available so I want to continue studying I want to gain new skills to improve my employment prospects I am particularly interested in a subject and want to study it further It is the first step to an academic career I want to use the degree to help obtain a professional qualification I was recommended by my employer to take a Masters degree To enable me to take my career in another direction To move to a better job in a new company I perceive a Masters as a cheaper alternative to an MBA I have reached a ceiling in my career and need a Masters to get a promotion I believe it will help me earn a higher salary Other

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Which is your preferred form of teaching and learning for your MBA?

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Thinking more broadly about an ideal MBA program, what are the five most important aspects for you?

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Which of the following, if any, would make you more likely to consider a business school that you had not previously thought of attending?

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When making a decision about which MSc to study, what is most important?

,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% that has strong practical content that has content I can tailor to my needs that combines academic theory with real world application that will challenge me to think differently that will improve my career prospects in my home country that will improve my career prospects in the study country that will improve my earning potential that will provide me with new skills that offers good value for money with flexible study options (e.g part-time, evening, distance learning) with international study options with work experience opportunities that has students with a wide mix of experience that has programme content informed by close links with business and industry

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Which specialism would you prefer?

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Indicate the content that you consider most valuable to you in an MBA degree

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Skills sought by prospective MSc students

,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0%

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Sectors of interest among prospective MSc students

,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0%

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Around one-third of prospective undergraduates (37%) and prospective postgraduates (32%) ‘would consider studying for some of a business degree

  • nline’.

Around a quarter of prospective undergraduates (26%) and prospective postgraduates (22%) ‘would study

  • nline rather than on campus if it was

cheaper to do so’.

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More than 80% of all managers/directors agree that ‘I expect my organisation to use technology to deliver more workplace learning in the future’.

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In the 1309 days up to January 2012 since the Open University launched on iTunesU, there had been

  • ver 44 million downloads of their material, with 5,192,000 visitors downloading files, an average of

291,500 downloads a week, 90% of visitors coming from outside the United Kingdom and 1 in 33.6 downloaders going on to visit the OU website.

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Explain the value of career services at a business school in your decision making

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Company Ranking 2011 Google 1 McKinsey & Company 2 Apple 3 The Boston Consulting Group 4 Bain & Company 5 The World Bank 6 Goldman Sachs 7 LVMH 8 Nestlé 9 BMW 10

E

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Explain the role of fees in your decision making

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What impact are the following information sources/events likely to have on your decision to apply to a business school for an MBA?

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Which of the following media are likely to have/had an impact on you when deciding where to study?

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Which professional accreditations are important?

,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% BIFM (Facilities Management) CIM (Chartered Institute of Marketing) CIPD (Chartered Institute of Personnel & Development) RICS (Royal Institute of Chartered Surveyors) CIPFA (the Chartered Institute of Public Finance and Accountancy) CIMA (Chartered Institute of Management Accountants) ACCA (the Association of Chartered Certified Accountants) CBI (Chartered Banker Institute) TMI (Tourism Management Institute) Other
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SLIDE 32 0% 10% 20% 30% 40% 50% 60% 70% 80% Desktop Laptop Phone Other 7% 50% 6% 36% 1%

Desktop Laptop Tablet Smartphone Other (please specify)

2010 2014

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Making the Most of your Alumni

Promotes alumni Reminds alumni Enhances brand and reputation Attracts new students May even prompt financial support To find out more, visit: www.carringtoncrisp.com/blog #agcrisp info@carringtoncrisp.com

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the international

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Do you want to study outside your home country?

62% 20% 18% Yes No Maybe

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What language do you expect to be taught in?

11% 86% 3% The language of the country that I study in English Other

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Where will demand come from?

Source: Wikimedia Commons, Author: Pawel
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The most popular reasons for choosing a country are:

The universities/business schools in that country have a good reputation The country has a good reputation I want to live and work in the country after my studies I was attracted by the sporting and cultural profile of the country

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https://www.youtube.com/watch?v=GTfj0792tfU

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www.carringtoncrisp.com/ Twitter: @agcrisp andrew@carringtoncrisp.com