Analyze Your Audience Identify Readers: Semi-Technical - - PowerPoint PPT Presentation

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Analyze Your Audience Identify Readers: Semi-Technical - - PowerPoint PPT Presentation

Analyze Your Audience Identify Readers: Semi-Technical Non-Technical Technical Generalists Operators Specialists Managers Fabricators Engineers Beginners Repair Shops PEs etc. etc. etc. www.booksbycarolinemiller.com, 2013


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SLIDE 1

Analyze Your Audience

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SLIDE 2

Identify Readers:

Generalists Managers Beginners etc. Non-Technical Semi-Technical Technical Operators Fabricators Repair Shops etc. Specialists Engineers PEs etc.

cdn.cnwimg.com, 2013

www.booksbycarolinemiller.com, 2013 pearsonvue.com , 2013

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SLIDE 3

Adjust for non-technical readers' needs:

Avoid jargon.

voiceless lateral fricative

disneypictures.net, 2013

Figure 1: Connection local buckling

  • f beam flanges and web at high

levels of inelastic rotation.

Structure, Nov. 2010, Michael D. Engelhardt.

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SLIDE 4

Adjust for non-technical readers' needs:

Give background--as needed.

http://www.iris.edu/hq/files/programs/ education_and_outreach/retm/tm_100112_haiti/ BuildingsInEQs_2.pdf

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SLIDE 5

Adjust for non-technical readers' needs:

Avoid equations and formulas, but use simple spreadsheets.

Item Qty. Cost/pkg. Total Twinkies 6000 pkgs. $2.00 $12,000.00 Fritos 500 bags $3.00 15,000.00 Snickers bars 20,000 $2.00 40,000.00

Total

$67,000.00

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SLIDE 6

Adjust for non-technical readers' needs:

Use comparisons to familiar objects and ideas.

Organic Material Found Trapped in Ancient Meteorite-Formed Glass Impact glass —Nola Taylor Redd, Astrobiology Magazine | SPACE.com – Wed, Dec 18, 2013 Approximately 800,000 years ago, a rock 100 to 160 feet (30 to 50 meters) across crashed down in Western Tasmania, Australia. As it slammed into the Earth, temperatures exceeded 1,700 degrees Celsius (3,100 degrees Fahrenheit), melting rock and creating glass sphericals, as well as a quarter- mile wide hole known as the Darwin Crater.

"The reason the glass is so abundant seems likely to relate to the presence of volatiles like water at the surface when the impact occurred," lead author Kieren Howard

  • f the City University of New York told Astrobiology by email.

"A bit like when water from your spatula drips into a frying pan, having the right amount of water at the surface during impact may have increased the magnitude of the explosion, and the production and dispersal of the melt."

A crater in south Australia

shanekinnear.com, 2013

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SLIDE 7

Adjust for managers' needs by adding

  • ne or more of the following:
  • budget
  • personnel
  • scheduling
  • etc.

$ $ $

www.smartsheet.com, 2013

Froidchappelle.be, 2013

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SLIDE 8

Adjust for managers' needs by organizing to emphasize conclusions and recommendations.

info.digital-mr.com, 2013

US Banks Table of Contents

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SLIDE 9

Adjust for semi-technical readers' needs by providing

  • Necessary technical background
  • Necessary theory
  • Definitions for technical jargon
  • Comparisons

How important is that tolerance? Why do I have to wear a hard hat? That long skinny thing

???

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SLIDE 10

Adjust for technical readers' needs:

Use jargon, but define any terms with stipulated or restricted meaning.

johnsbootcamp.files.wordpress.com, 2013

www.utexas.edu, 2013

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SLIDE 11

Adjust for technical readers' needs:

Use accepted scientific methods in the work and the writing.

I pressed really hard on that board to see when it would break. Force was applied to the beam to observe when failure would occur.

(Eng students, help me out here.)

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SLIDE 12

Adjust for technical readers' needs:

Provide theory, equations, and detailed supporting data.

engineering training.tpub.com, 2013

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SLIDE 13

Adjust for technical readers' needs:

Refer readers to additional sources.

And more . . .

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SLIDE 14

All readers appreciate

  • Visuals
  • Accuracy
  • Concise, correct writing
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SLIDE 15

Check Level of Formality:

Voice Contractions Person Sentence length Voice Informal Yes First and second Short Active Semiformal Sometimes First, second, third Fairly short Primarily active Formal No Third Medium Active or passive

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SLIDE 16

Check tone:

Professional Friendly Casual Objective Chatty Respectful Polite Brusque Condescending Flippant Chatty Pushing Accusatory Outraged

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SLIDE 17

Analyze your audience and adjust your writing accordingly.