Alaska Seafood Marketing Institute International Marketing - - PowerPoint PPT Presentation

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Alaska Seafood Marketing Institute International Marketing - - PowerPoint PPT Presentation

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Alaska Seafood Marketing Institute International Marketing Committee Meeting Aug. 2, 2016 INTRODUCTION A. Call to Order B. Roll Call Approval of Previous Minutes Announcements Introduction of Guests/Visitors Public Comment

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Alaska Seafood Marketing Institute

International Marketing Committee Meeting

  • Aug. 2, 2016
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INTRODUCTION A. Call to Order B. Roll Call

  • Approval of Previous Minutes
  • Announcements
  • Introduction of Guests/Visitors
  • Public Comment

REPORTS

  • Chairman’s Report and Comments
  • Vice Chairman’s Report and Comments
  • Program Director’s Report and Comments
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Poland Marketing Proposal

  • Based on IMC input and market research reports

about the growing reprocessing industry, ASMI plans to become more active in Poland.

  • Presentation Purpose:
  • View a proposal from the CEU OMRs for possible

strategies and activities for Poland FY 17

  • Discuss market potential, approach and
  • bjectives
  • Provide guidance to ASMI and the CEU team as to

how to approach the Polish market

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Discussion:

  • Target audience
  • Long term/short term goals
  • Budget: “We can implement two POS promotions and one additional activity with the

estimated budget of USD 80,000.” Total CEU budget: $529,500 (15% of CEU)

Proposal Recap:

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NEU Strategy Discussion

  • In light of diminishing budgets, the ongoing

decline in canned salmon sales in NEU, and the market uncertainty, we are examining our marketing strategy in the region.

  • This presentation includes proprietary

information which should not be shared beyond the committee.

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NEU Discussion

  • Overall budget: $942,831
  • Tender strategy
  • Push/pull
  • Non-canned salmon NEU issues
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EU strategy session discussion

Background: Sept. 12-13 the Foreign Ag. Service will hold a strategy session for EU cooperators in Berlin. ASMI staff and OMRs will attend. Purpose: Provide ASMI with suggestions for EU OMR feedback, improvements, and opportunities in the EU.

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Global line/revolving trade show

Dates Event City Country

August 30 – September 2 Abastur Mexico City Mexico September 1 – 3 Gourmet Show Mexico City Mexico September 1 – 4 Worldfood Istanbul Istanbul Turkey September 7 – 9 Expo Food Process Santiago Chile September 7 – 10 Food and Hotel Thailand Bangkok Thailand September 12 – 15 Fine Food Australia Melbourne Australia September 21 – 23 Food Ingredients (Fi) Asia Jakarta Indonesia September 22 – 24 Annapoorna – World of Food India Mumbai India September 26 – 29 Food and Hotel Malaysia Kuala Lumpur Malaysia September 28 – 30 Expoalimentaria Lima Peru October 27 – 29 Busan International Seafood and Fisheries Expo Busan Korea November 7 – 9 Seafex Dubai Dubai United Arab Emirates December 5 – 7 SIAL Middle East Abu Dhabi United Arab Emirates May 2 – 4 SIAL Canada Montreal Canada May 3 – 5 Food and Hospitality Africa Johannesburg South Africa May 10 – 12 Seoul Seafood Show Seoul Korea May 16 – 19 Seoul Food and Hotel Seoul Korea June 7 – 9 Food and Hotel Myanmar Yangon Myanmar August TBD Vietfish Ho Chi Minh City Vietnam

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Technical Program Discussion

  • Purpose: identify areas where the industry could use the

assistance of the ASMI Technical Program and make suggestions as to how.

  • Current Technical Projects:
  • Parasite control study
  • Salmon Buyer’s Guide
  • Nutritional Database follow up
  • Roe nutritionals
  • Minor quality publications (handling, vessel information)
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Species updates / China import issues

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QSP Update

  • Specific rules for QSP proposals:
  • Target a foreign country where ASMI does not currently conduct MAP marketing programs or is not

an established major importer of Alaska seafood products. Disqualified countries/Regions: Japan, China, Brazil, Western Europe, Russia, Ukraine, Czech Republic, Poland, Canada, and S. Korea

  • Target a foreign partner within the country selected that has the ability to purchase and

substantially transform the product into an end product that could be successful in future markets.

  • To better understand what we can promote for the industry, please fill in the prompts below.
  • Product of focus:
  • Location to import (region, country, etc.):
  • Specific industry partner:
  • Transformation process:
  • Background information about partner/market that could enhance the proposal: