AgileUpgrade.com Twitter: @J_Boeg AgileUpgrade Story Mapping GOTO - - PowerPoint PPT Presentation

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AgileUpgrade.com Twitter: @J_Boeg AgileUpgrade Story Mapping GOTO - - PowerPoint PPT Presentation

Dec 06, 2022 214 likes •893 views

AgileUpgrade.com Twitter: @J_Boeg AgileUpgrade Story Mapping GOTO 2015 Jesper Boeg www.AgileUpgrade.com agileupgrade@gmail.com Twitter: J_Boeg WHO AM I? AgileUpgrade.com Twitter: @J_Boeg AgileUpgrade Org. reviews, mentoring,

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AgileUpgrade

Story Mapping – GOTO 2015

Jesper Boeg www.AgileUpgrade.com agileupgrade@gmail.com Twitter: J_Boeg

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AgileUpgrade.com

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WHO AM I?

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AgileUpgrade.com

Twitter: @J_Boeg

AgileUpgrade

  • Org. reviews, mentoring, consulting and

training

Scrum Kanban Agile Lean

See more at www.AgileUpgrade.com

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Team

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Personal

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Maybe taking it too far?

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Though heavily inspired by Jeff Patton this is not a presentation on his version

  • f Story Mapping
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Agenda

1 High quality waste 2 Story Mapping overview 3 Get started on the rigth foot 4 Diving into the details 5 Take-aways

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You are guinea pigs

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Quick rating

  • 1. Novice: First time I have heard the term

”story map”

  • 2. Informed: Read a blog or saw a

conference video

  • 3. Practicing: Tried it once or twice
  • 4. Master: Facilitated several times.

Improved some aspects.

  • 5. Expert: Facilitated multiple times –

developed my own version. Should be doing the presentation.

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Context of this talk

New projects/products Products undergoing heavy development

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HIGH QUALITY WASTE? - DOES THE FOLLOWING SOUND FAMILIAR?

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Story point machine

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Fragmented list of great ideas

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It is a simple score!

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Just give it a rough guess in terms of value and size and you have got your priority. Damn this agile coaching stuff is easy

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Iterations will save us

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What have we achieved?

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Backlogs are great!

But not for strategy and high level planning

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Prioritization is not about what you CAN do to fulfill a business need – it is about what you SHOULD do to create a desired effect

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The new backlog is a map

2008 blog by Jeff Patton

http://jpattonassociates.com/the-new- backlog/

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Story Mapping in short

Create Product Vision Identify ”backbone” activities (columns in story map) Identify target groups/user segments Walk the ”backbone” with each role Prioritize (Walking skeleton, release goal)

Sales to Business Limit reached Order Billing Up-sale Vision: FOR private customers with a company mobile WHO wants to spend more data than their company subscription allows OUR PRODUCT IS a one-time top-up data model THAT allows customers to pay for more data immediately UNLIKE complicated internal approval processes or the need for 2 mobile phones OUR PRODUCT tops-up mobile data with the push of a button Private Customer TDC sales person Business Client

Walking Skeleton

Release goal: 1 product available for one manually seleted business client.

  • KPI: +50% increase in

top-up data

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GET STARTED ON THE RIGHT FOOT

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Get the right people

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Product Manager

Project sponsor

UX End user Frontend Backend

Support

CEO

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Research domain

Vision Customer journey Market analysis User segments Organization ….

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Write known business needs

To be able to spend time on what matters!

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DIVING INTO THE DETAILS

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A Vision is important!

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If applicable

Try this format for vision statement:

FOR (target for the product) WHO (users’ needs) OUR PRODUCT IS (the product category) THAT (major benefit, key functionalities) UNLIKE (current practice, competition) OUR PRODUCT (major differentiator)

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CUSTOMER JOURNEYS ROCK!

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Start outside-in

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Customer Journey touch points

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Where will we put our energy?

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Where will we put our energy?

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TARGET GROUPS/USER SEGMENTS

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Identify

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Prioritize

Don’t try to please everybody!

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Priority Target group Reason for priority 1 Single male, age 18-25 Market research shows that they represent 35-45 percent

  • f the total market and are the most likely to explore new
  • products. Also they are right now the least satisfied with

their current options 2 Mom 2 kids, age 26-35 Market research indicates that they are the fastest climbing segment of digital consumers already representing 10-15

  • percent. Estimated to climb to 20-25 percent before 2018

Out of scope Target groups Reason Kids age 5-12 The market is currently fulfilled and the entry barrier is too high

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MAP IDENTIFIED USER NEEDS

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In touch points

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Tell the story / walk the map

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One target group at the time

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Important!

Keep telling it from an end-user perspective – we are mapping user needs

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Prioritize

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Walk the ”MVP”

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Release goals and KPI’s

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Keep in mind

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“One of the most dangerous of all batch size problems is the tendency to pack more innovation in a single project than is truly necessary”

Don Reinertsen, The Principles of Product Development Flow

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What is the real risk?

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“data gathered from A/B tests by Ronny Kohavi, who directed Amazon’s Data Mining and personalization group, reveal that 60%-90% of ideas do not improve the metric they were intended to improve”

Lean Enterprise, 2015

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Remember

Reducing scope by 50% often reduces

Complexity by 50% Effort by 50% Budget by 50% Time by 50%

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Difficult but important

What is the business goal of the “release”?

Do we truly need it all to deliver on that goal?

How will we measure if it is a success? What will we do if numbers do not match?

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A smile doesn’t cut it

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BE AS CREATIVE AS YOU WANT – BUT KEEP IT VISUAL

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Just post Its on a wall

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A door

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Glass walls are great

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Even a dinner table

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REMEMBER

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It is just a direction!

At least when used in an Agile context 

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80% 50% 30%

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Keep it physical

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Repeat / update

Typically once every 1-3 months

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Visual and 2 dimensions

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Story mapping provides a way to focus

  • n the essentials, align stakeholders and

make it possible for everybody involved to answer the important question:

What are we building for whom and why?

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Take-aways

Successful story mapping requires preparation Agile without a direction is just a boring sequence of iterations Don’t underestimate the power of having the right people present Story mapping is an outside-in process – essentially just stories about users on a map Doing it on a wall or white-board makes prioritization tangible and engaging Story mapping facilitates and captures conversations about end user behaviour and a strategy to get the most out of your efforts Story mapping can be used with traditional as well as agile processes

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Questions

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See you in May 

Have a nice winter Follow us at:

www.4globetrotters.world

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Contact information

Jesper Boeg

Mail: agileupgrade@gmail.com Mobile: +45 51 54 28 20 Twitter: @J_Boeg Website/blog: www.agileupgrade.com Travelsite/blog: www.4globetrotters.com

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