Advanced Digital Marketing By Assaf Tidhar ALSMA 2014 Conference - - PowerPoint PPT Presentation
Advanced Digital Marketing By Assaf Tidhar ALSMA 2014 Conference Bangkok October 29-31, 2014 Good to great How? Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice. Jim
ALSMA 2014 Conference Bangkok October 29-31, 2014
Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't
process SEO Conversion tools Better insights & stats
More leads to customers Traffic driving tools
Push Notifications paid
Traffic driving tools + seo
process SEO Conversion tools Better insights & stats
More leads to customers Traffic driving tools
Deep hierarchy website design Search friendly faceted navigation Built-in on-page SEO elements Dynamically created sitemap Built in markup tagging Internal links management Audience segmentation Each content item is assigned to a relevant category and tags
process SEO Conversion tools Better insights & stats
More leads to customers Traffic driving tools
More leads to customers
Total conversion percentage Advanced digital approach & tools Traditional IYP results Leads (zoom) Leads (vCita) Schedule (vCita) calls/leads Organic/paid traffic Customer activity (lawyer) 5%
200 visits month Traditional IYP 10% 2 8 4 6 200 visits month Advanced digital tools
Total conversion percentage Advanced digital approach & tools Traditional IYP results Event planning leads Food delivery
Table Booking calls/leads Organic/paid traffic Customer activity 10%
200 views per month Traditional IYP 20% 4 12 10 14 Advanced digital tools
process SEO Conversion tools Better insights & stats
More leads to customers Traffic driving tools
Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don't
ALSMA 2014 Conference Bangkok October 29-31, 2014