Adult Reengagement Technical Team December 11, 2017 AGENDA - PowerPoint PPT Presentation

Adult Reengagement Technical Team December 11, 2017

AGENDA Introduction Data analysis Other states’ outreach: Review examples Targeted, customized, and broad marketing approaches Future workgroup topics Closing Washington Student Achievement Council 2

MEETING OBJECTIVES Determine potential criteria to narrow the returning adult student population. Discuss additional student characteristics and variables that could be used for targeted outreach efforts. Understand various approaches used by other states. Review broad outreach avenues that do not rely on individual student data. Determine which combination of outreach efforts should be explored Washington Student Achievement Council 3

ADULT REENGAGEMENT FRAMEWORK: VISION & GOALS • Support adults to return and complete their education to advance their goals, VISION be competitive, and meet the needs of Washington employers. • Provide information and support to recruit, retain, and graduate adults who have not completed a credential. GOALS • Target Washington residents who have earned college credit without completing a credential. Washington Student Achievement Council 4

ADULT REENGAGEMENT FRAMEWORK: PRINCIPLES • Engage broad participation in the development including all sectors of institutions, employers, and policy makers. • Integrate successful efforts in Washington: state policies, campus-based initiatives, data systems, online resources, and strong partnerships. • Utilize an equity lens in the development of the framework including student identification, outreach and services. • Evaluate and address barriers to ensure adult learners are provided easily accessible targeted information and support to meet their unique needs. • Highlight and support local and regional efforts supporting returning adults. • Consider institutions’ business and enrollment management practices related to outreach, recruitment, and information sharing. • Develop a system that is scalable, sustainable, and cost effective. Washington Student Achievement Council 5

DATA ANALYSIS

NARROWING THE POPULATION Number of credits earned versus Length of time Have credential. percent remaining since attendance. in credential. Financial aid Academic history. Income level. default and repayment status. Washington Student Achievement Council 7

ADDITIONAL CHARACTERISTICS Living in Family Racial/ethnic Age Washington circumstances background Gender Employment Military status Single parent Parents of first- Formerly Immigrant generation incarcerated family students Washington Student Achievement Council 8

OTHER STATES Student identification & outreach

States with experience used different approaches • Arkansas • Colorado • Indiana • Method to identify students • Mississippi • How to update contact information • Nevada • Coordinated messaging • New Jersey • Partnerships for outreach • North Carolina • South Dakota • Tennessee

NATIONAL EXAMPLES Washington Student Achievement Council 11

Indiana – Student Identification Washington Student Achievement Council 12

Indiana – Student Identification Washington Student Achievement Council 13

Indiana – Student Identification Washington Student Achievement Council 14

Indiana – Student Identification Washington Student Achievement Council 15

Indiana – Student Identification Washington Student Achievement Council 16

Indiana – Student Identification Washington Student Achievement Council 17

MS - Administrative Reporting Washington Student Achievement Council 18

MS - Reporting Prospective Student Details Washington Student Achievement Council 19

MARKETING APPROACHES

DEFINING THE TERMS Broad Marketing Targeted Outreach Customized Outreach: • Marketing campaigns • Outreach to potential • Personalized that reach large adult learners communications numbers of potential narrowed by specific tailored to individuals’ adult learners through criteria. Examples of characteristics or broad avenues such as criteria (or filters) may persona to present employers, military include number of perspective students bases, Work Source credits earned, income with a message more Centers, faith based level, and length of likely to speak to their communities, etc. May time since last circumstances and include billboards, attendance, etc. May needs. May include brochures, posters, include letters, email, personalized letters, social media, etc. and social media. URL, and postcards. Washington Student Achievement Council 21

FUTURE WORKGROUP TOPICS

The work ahead • Technical team • SHEEO January mtg. • Scope population • IN, ME, MN, OK, TN, MS • Private institutions • CLASP • Contact information • Privacy • Statewide Convening 2018 • Affordability • Microgrants • Academic progress • Messaging • Institutional Participation