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A Collective Voice and Vision: Charlotte Mecklenburg Library Staff Needs Assessment Anthony Chow The University of North Carolina at Greensboro (UNCG) Seth Ervin, Tom Cole, Michael Wozniak, Beatriz Guevara, Bethany Scott Charlotte


  1. A Collective Voice and Vision: Charlotte Mecklenburg Library Staff Needs Assessment Anthony Chow The University of North Carolina at Greensboro (UNCG) Seth Ervin, Tom Cole, Michael Wozniak, Beatriz Guevara, Bethany Scott Charlotte Mecklenburg Library (CML)

  2. 2 of 22 Overview  Background  Process  Perspectives  Our Story  Preparing for the Future 2013 NCLA Biennial Conference, Winston Salem, NC

  3. 3 of 22 Background  CML Budget Cuts (2010)  Strategic Planning Re-visioning Process  Inside-Out Approach  Consultant tasked with building internal capacity of CML  12 Staff Members tasked with facilitating five staff forums and four staff focus group within the Library System. 2013 NCLA Biennial Conference, Winston Salem, NC

  4. 4 of 22 Setting Future Goals = Strategic Planning County Library State/National Community 2013 NCLA Biennial Conference, Winston Salem, NC

  5. 5 of 22 Setting Future Goals = Strategic Planning Librarian Library Goals Patrons 2013 NCLA Biennial Conference, Winston Salem, NC

  6. 6 of 22 Setting Future Goals = Strategic Planning What Do I think? Librarian Library Goals Patrons 2013 NCLA Biennial Conference, Winston Salem, NC

  7. 7 of 22 Internal Needs Assessment  Four Focus Groups  Five Staff Forums (open invite)  Online Survey 2013 NCLA Biennial Conference, Winston Salem, NC

  8. 8 of 22 Perspectives Library SWOT’s Staff perspective Community Perspective 2013 NCLA Biennial Conference, Winston Salem, NC

  9. 9 of 22 Staff Input  Administration wanted to know what staff thought  Focus Group Questions were developed  Logistical Challenges  Staff Training and Facilitators  See Handout 1 2013 NCLA Biennial Conference, Winston Salem, NC

  10. 10 of 22 Data Triangulation and Valid Knowledge 1. When you think about the last few years and the challenges that have faced the library, and our steps toward recovery, what is the one thing that you are particularly proud of? This can be personally, for a location or service, or for the system as a whole.  Focus Group 1  Focus Group 2  Focus Group 3  Focus Group 4  Five Community Forums 2013 NCLA Biennial Conference, Winston Salem, NC

  11. 11 of 22 Coding Sheet  See Coding Sheet Theme F1 F2 F3 FT Totals % Increased Support, Collaboration, Centralization 1 7 1 5 14 37% (ISCC) Self-Sufficiency (SS) 3 4 2 1 10 26% Provision of Services (PS) 2 2 2 1 7 18% Community Support (CS) 1 1 1 1 4 11% Libraries Higher Priority (LHP) 1 1 3% Serving Seniors (SS) 1 1 3% Workforce Development (WD) 1 1 3% Total 38 Mean 5.4 14% 2013 NCLA Biennial Conference, Winston Salem, NC

  12. 12 of 22 What Staff Are Proud Of 3% 3% 3% Increased Support, Collaboration, Centralization (ISCC) 10% Self-Sufficiency (SS) 37% Provision of Services (PS) Community Support (CS) 18% Libraries Higher Priority (LHP) Serving Seniors (SS) Workforce Development (WD) 26% 2013 NCLA Biennial Conference, Winston Salem, NC

  13. 13 of 22 Results of Staff Focus Groups  Strengths Organizational 1. leadership and performance Premium on both staff 2. and patron-centered services that are diverse, customer- oriented, and innovative 2013 NCLA Biennial Conference, Winston Salem, NC

  14. 14 of 22 Areas of Improvement What are the library's opportunities for improvement? 16% Organizational Communication and Training (OCT) Marketing and Operational Resources and Technologies 53% (MORT) 31% Partnerships and Community Collaboration (PCC) 2013 NCLA Biennial Conference, Winston Salem, NC

  15. 15 of 22 Our Story – Results and Solutions -Pride in Working for the Library System among Staff -Concerns over lack of organized training opportunities within the system -Concerns with communications on a system level -Frustration with lack of recognition and rewards for staff. 2013 NCLA Biennial Conference, Winston Salem, NC

  16. 16 of 22 Phase 2: Staff Forums and Staff Survey Staff Forums (n=5) – See Handout 2  Focus Groups were “invite” only  Forums are open to all  Preliminary version of Strategic Plan was rolled out  One hour for forum, one hour for administrator discussion Staff Survey (n=204) – See Handout 3 2013 NCLA Biennial Conference, Winston Salem, NC

  17. 17 of 22 Staff Survey  Survey Monkey  Administration had real-time results to data only (not open-ended responses)  Anonymous and Confidential  Measure of work climate (Gallup’s 12 Questions)  Open ended priorities  Qualitative Factor Analysis  Thanks Amy Wyckoff and Barbara Gwynn!  See Coding Sheet 2013 NCLA Biennial Conference, Winston Salem, NC

  18. 18 of 22 Staff Priorities (n=129) Strategic plans can only have 5-7 high priority goals to focus on. Please give us your top five highest priority goals you feel CML needs to concentrate on in the next few years. TECHNOLOGY 89 PROGRAMMING 86 MARKETING AND COMMUNICATION 59 STAFF TRAINING 58 STAFFING/HR ISSUES 50 COLLECTION 50 RELEVANCE 37 OUTREACH/PARTNERSHIPS 33 BUILDING ISSUES/SAFETY AND SECURITY 31 MORE HOURS/BRANCHES 24 WORKFORCE DEVELOPMENT 18 FUNDING AND COUNTY CONCERNS 14 0 10 20 30 40 50 60 70 80 90 100 Number of Responses 2013 NCLA Biennial Conference, Winston Salem, NC

  19. 19 of 22 Our Story – Results and Solutions Solutions Strategic plans can only have 5-7 high priority goals to focus on. Please give us your top five highest priority goals you feel CML needs to concentrate on -Hiring a new Trainer in the next few years. Coordinator to organize a new TECHNOLOGY 89 training regiment for staff PROGRAMMING 86 MARKETING AND COMMUNICATION 59 STAFF TRAINING 58 STAFFING/HR ISSUES 50 -Development of new COLLECTION 50 communication features over RELEVANCE 37 OUTREACH/PARTNERSHIPS 33 the Intranet to help resolve BUILDING ISSUES/SAFETY AND… 31 MORE HOURS/BRANCHES 24 discrepancies in WORKFORCE DEVELOPMENT 18 communication. FUNDING AND COUNTY CONCERNS 14 0 20 40 60 80 100 Number of Responses -New push to emphasize Rewards and Recognition for staff success. 2013 NCLA Biennial Conference, Winston Salem, NC

  20. 20 of 22 Preparing for the Future – Our Success is Our Success Strategic Planning is at least half consensus building To get the right answers you have to ask the right questions • You can NEVER please everyone • You can provide a forum and voice however for understanding • needs Staff are successful, your organization will be successful • Libraries are rapidly changing, staff need more support, training, • and channels of communication than ever. 2013 NCLA Biennial Conference, Winston Salem, NC

  21. 21 of 22 Open Panel Discussion  Final thoughts  Resources: See Anthony Chow blog  Handouts and copy of these slides  http://anthonyschow.wordpress.com/resea rch/presentations/ncla-2013/  Q & A 2013 NCLA Biennial Conference, Winston Salem, NC

  22. 22 of 22 Thank You! 2013 NCLA Biennial Conference, Winston Salem, NC

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