L’OREAL Signature Competition CREATED IN 1992 80,000+ 45 FROM CONTESTANTS IN 24 YEARS COUNTRIES OVER 13,000 PLAYERS IN 2015 360+ CAMPUSES
BUSINESS AND MARKETING COMPETITION SINCE 1992 THE UNIQUE OPPORTUNITY TO WORK AS AN INNOVATION LEADER FOR A L’ORÉAL BRAND A COMPETITION FOR CREATIVE AND ENTREPRENEURIAL MINDS A CHANCE TO COMPETE AGAINST MORE THAN 45 OTHER COUNTRIES
CREATIVE & ENTREPRENEUR ALL THE WAY INDIA 2013 SP JAIN INSTITUTE OF MANAGEMENT AND RESEARCH An instant humidity solution for L’Oréal Paris, that makes hair manageable and style able because it maintains perfect oil water balance.
CREATIVE & ENTREPRENEUR ALL THE WAY MALAYSIA 2014 TAYLORS UNIVERSITY Aligned with Kiehl’s expertise on skin care and a striking insight, Malaysia got 1 st place with their Bold Back range for men focused on back acne.
CREATIVE & ENTREPRENEUR ALL THE WAY ITALY 2015 UNIVERSITÀ COMMERCIALE LUIGI BOCCONI “Destination Lancôme” Travel Retail concept which proposed targeting consumers before their journey via travel websites, as well as an innovative digital gaming element.
RUN THE COMPETITION
HOW TO PLAY DEVELOP TURN an original project proposal in theory into practice coherence with the brand values DESIGN CREATE an unique communication new consumer campaign experience PRESENT COMPETE with 45 other countries in front of a L’Oréal Jury
THE CHALLENGE Develop an integrated strategy to attract the new generation of La Roche-Posay consumers through technological and digital disruption.
THE PRE CASE FIRST MISSION Get to know the health and beauty market, it’s main trends and opportunities! How does La Roche-Posay positions in this market? How can the brand attract a new generation of consumer with its unique commitment to innovate for a better life! THE CASE SECOND MISSION Time to turn your ideas and insights into the ultimate innovation project! Come up with a connected and digital innovation strategy on how to recruit the 15 to 25 year old consumer target. What would be the next technological and digital disruption for LRP?
WHAT’S IN IT FOR YOU
A REAL LIFE EXPERIENCE 1 2 3 4 GAIN HANDS WORK IN A COMPETE GET SPOTTED ON TEAM WITH A AGAINST BY L’ORÉAL PROFESSIONAL CREATIVE INTERNATIONAL EXECUTIVES EXPERIENCE AGENCY TEAMS IN PARIS
YOUR PATH TO WIN
THE STANDARD CYCLE REGISTRATION PERIOD REGISTER YOUR TEAM 19 th Oct – 11 th Dec 2015 6:00pm BRANDSTORM.LOREAL.COM MARKETING PLAN SUBMISSION Deadline: 8 th Jan 2016 6:00pm CHALLENGE 1 ANNOUNCEMENT OF SHORTLISTED TEAMS 15 th Jan 2016 (Powerpoint submission: 17 th February) PRECASE PREPERATION CAMPUS FINALS Week of 22 nd February 2016 BRIEFING DAY WITH Mid-March 2016 L’ORÉAL EXECUTIVES CHALLENGE 2 Apr & May 2016 CASE STUDY PREPERATION NATIONAL FINALS May 2016 THE INTERNATIONAL 30 th Jun 2016 FINALS IN PARIS
1st MISSION CAMPUS FINALS BRIEFING DAY PRE-CASE STUDY WITH L’OREAL EXECUTIVES HKU CUHK HKUST PREPARATION REGISTER 2 nd MISSION YOUR TEAM CASE STUDY PREPARATION BRANDSTORM.LOREAL.COM 3 STANDARD + 1 WILDCARD THE NATIONAL INTERNATIONAL FINALS FINALS in PARIS
PRIZES FOR THE BEST 3 TEAMS, A VOUCHER FOR A TEAM TRIP TO THE DESTINATION OF THEIR CHOICE. 5 000 € 2 500 € FOR THE SECOND PLACE FOR THE THIRD PLACE 10 000 € FOR THE WINNING TEAM
LAST 2 YEARS OF STUDY IN A PARTNER CAMPUS REGISTER HOW TO REGISTER NOW! TEAMS OF 3 SIGN UP LOGGING INTO STUDENTS BRANDSTORM.LOREAL.COM
FOLLOW US OFFICIAL WEBSITE brandstorm.loreal.com On FACEBOOK: facebook.com/lorealbrandstormofficial On TWITTER twitter.com/bstormofficial On INSTAGRAM instagram.com/@brandstorm_official
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