45 FROM CONTESTANTS IN 24 YEARS COUNTRIES OVER 13,000 PLAYERS - - PowerPoint PPT Presentation

L’OREAL Signature Competition CREATED IN 1992

80,000+

CONTESTANTS IN 24 YEARS

OVER 13,000

PLAYERS IN 2015

360+

CAMPUSES

45

COUNTRIES FROM

BUSINESS AND MARKETING COMPETITION SINCE 1992

THE UNIQUE OPPORTUNITY TO WORK AS AN INNOVATION LEADER FOR A L’ORÉAL BRAND A COMPETITION FOR CREATIVE AND ENTREPRENEURIAL MINDS A CHANCE TO COMPETE AGAINST MORE THAN 45 OTHER COUNTRIES

An instant humidity solution for L’Oréal Paris, that makes hair manageable and style able because it maintains perfect oil water balance.

INDIA 2013

SP JAIN INSTITUTE OF MANAGEMENT AND RESEARCH

CREATIVE & ENTREPRENEUR ALL THE WAY

Aligned with Kiehl’s expertise on skin care and a striking insight, Malaysia got 1st place with their Bold Back range for men focused on back acne.

MALAYSIA 2014

TAYLORS UNIVERSITY

CREATIVE & ENTREPRENEUR ALL THE WAY

“Destination Lancôme” Travel Retail concept which proposed targeting consumers before their journey via travel websites, as well as an innovative digital gaming element.

ITALY 2015

UNIVERSITÀ COMMERCIALE LUIGI BOCCONI

CREATIVE & ENTREPRENEUR ALL THE WAY

RUN THE

COMPETITION

theory into practice an original project proposal in coherence with the brand values new consumer experience an unique communication campaign in front of a L’Oréal Jury with 45 other countries

HOW TO PLAY

TURN PRESENT COMPETE CREATE DEVELOP DESIGN

THE

CHALLENGE

Develop an integrated strategy to attract the new generation of La Roche-Posay consumers through technological and digital disruption.

FIRST MISSION

Get to know the health and beauty market, it’s main trends and opportunities! How does La Roche-Posay positions in this market? How can the brand attract a new generation of consumer with its unique commitment to innovate for a better life!

THE PRE CASE

Time to turn your ideas and insights into the ultimate innovation project! Come up with a connected and digital innovation strategy on how to recruit the 15 to 25 year old consumer target.

SECOND MISSION

THE CASE What would be the next technological and digital disruption for LRP?

WHAT’S IN IT FOR

YOU

WORK IN A TEAM WITH A CREATIVE AGENCY GAIN HANDS ON PROFESSIONAL EXPERIENCE GET SPOTTED BY L’ORÉAL EXECUTIVES COMPETE AGAINST INTERNATIONAL TEAMS IN PARIS

A REAL LIFE EXPERIENCE

1 2 3 4

YOUR

PATH TO WIN

THE STANDARD CYCLE

REGISTER YOUR TEAM

BRANDSTORM.LOREAL.COM

REGISTRATION PERIOD

19th Oct – 11th Dec 2015 6:00pm

MARKETING PLAN SUBMISSION

Deadline: 8th Jan 2016 6:00pm

CHALLENGE 1

PRECASE PREPERATION

ANNOUNCEMENT OF SHORTLISTED TEAMS

15th Jan 2016 (Powerpoint submission: 17th February)

CAMPUS FINALS

Week of 22nd February 2016

BRIEFING DAY WITH L’ORÉAL EXECUTIVES

Mid-March 2016

CHALLENGE 2

CASE STUDY PREPERATION

Apr & May 2016

NATIONAL FINALS

May 2016

THE INTERNATIONAL FINALS IN PARIS

30th Jun 2016

REGISTER YOUR TEAM BRANDSTORM.LOREAL.COM CAMPUS FINALS BRIEFING DAY WITH L’OREAL EXECUTIVES 2nd MISSION CASE STUDY PREPARATION NATIONAL FINALS

THE INTERNATIONAL FINALS in PARIS

1st MISSION

PRE-CASE STUDY PREPARATION

HKU CUHK HKUST 3 STANDARD + 1 WILDCARD

PRIZES

FOR THE BEST 3 TEAMS, A VOUCHER FOR A TEAM TRIP TO THE DESTINATION OF THEIR CHOICE.

FOR THE WINNING TEAM FOR THE SECOND PLACE FOR THE THIRD PLACE

10 000 € 5 000 € 2 500 €

LAST 2 YEARS OF STUDY IN A PARTNER CAMPUS TEAMS OF 3 STUDENTS SIGN UP LOGGING INTO BRANDSTORM.LOREAL.COM

REGISTER

HOW TO

NOW!

REGISTER

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