1. Before you start 2. Designing slides* 3. Comments generally made to students presenting power-point slides 4. Exercises * Inspired by Kitty O. Locker’s ‘Business and Administrative Communication,’ and prepared by Jayne A. Moneysmith at Kent State Anne-Pierre de Peyronnet 2015 University Stark Campus
BuWi exercises Applying principles of Business Writing to Slide Design Anne-Pierre de Peyronnet 2015
• The design of this presentation is purposely basic • This is meant for: – Students to focus on each exercise – To take out any interference Anne-Pierre de Peyronnet 2015
Before validating a slide, ask yourself: 1. Is your presentation serving your purpose? 2. Is your slide self-explanatory? 3. Can your argumentation easily be countered by the slide presented? 4. Is your presentation free of spelling/grammar mistakes? 5. Can you improve the visual impact of the Anne-Pierre de Peyronnet 2015 slides? 6. Are you using the technology available?
1- Is your presentation serving a purpose? • Your presentation must demonstrate! • When presenting a recapitulation of: – Historical facts, or – Key events, or – Milestones in the society, etc. • Ask yourself: Anne-Pierre de Peyronnet 2015 – Do the facts presented serve my purpose?
What is the writer’s purpose here? Anne-Pierre de Peyronnet 2015
What is the writer’s purpose here? Anne-Pierre de Peyronnet 2015
Before validating a slide, ask yourself: 1. Is your presentation serving your purpose? 2. Is your slide self-explanatory? 3. Can your argumentation easily be countered by the slide presented? 4. Is your presentation free of spelling/grammar mistakes? 5. Can you improve the visual impact of the Anne-Pierre de Peyronnet 2015 slides? 6. Are you using the technology available?
2-Is your presentation self-explanatory? • If I pick- up my presentation in 2 months… • …can I easily explain what the slide is about? • Nobody must need to ask himself/herself: – “what the hell is the purpose of this slide?” Anne-Pierre de Peyronnet 2015
How could this slide be improved? Anne-Pierre de Peyronnet 2015
Improving a slide • Make sure the slide demonstrates a point, or high-lights a situation • Make sure the text means something: – Use bullet point sentences: • subject + verb + complement – Minimize usage of acronyms: • What is M&O? Anne-Pierre de Peyronnet 2015 – Avoid looking like a fool: • No spelling mistakes: Networks -should be plural
Why present the results of an analysis? Anne-Pierre de Peyronnet 2015
When presenting the results of a recommendation • When asked to present the result of your analysis, actually present: – Your findings – Your conclusions – Your methodology should be in the appendixes • Simply presenting the method is not enough • Plus, the slide becomes impossible to read Anne-Pierre de Peyronnet 2015
Anne-Pierre de Peyronnet 2015 What is recommended here?
When presenting recommendations • Is your slide self-explanatory? • Put your recommendations on the slides – Slides are working documents: • Benefits for you: – The information will help you unfold your presentation – You want people to remember you are the author • Benefits for your audience: Anne-Pierre de Peyronnet 2015 – Who will take notes with more ease – Who will share the slides with teams or colleagues
Before validating a slide, ask yourself: 1. Is your presentation serving your purpose? 2. Is your slide self-explanatory? 3. Can your argumentation easily be countered by the slide presented? 4. Is your presentation free of spelling/grammar mistakes? 5. Can you improve the visual impact of the Anne-Pierre de Peyronnet 2015 slides? 6. Are you using the technology available?
3-Avoiding being contradicted • Presenting the details of the method used can open the door to counter-argumentation – The audience can focus on how you use facts • To avoid building contradiction: – Use facts with a purpose – Use facts in a meaningful way: • Build weight, statistics… Anne-Pierre de Peyronnet 2015
Why present the results of an analysis? Anne-Pierre de Peyronnet 2015
Avoiding any contradiction during a presentation • This slide presents a methodology • Arguments can serve one purpose or another: – What are the trends on visitors from Russia, the USA and Japan suppose to mean? – Why not include trends on visitors from France? – Does the trend in visitors from Japan show a Anne-Pierre de Peyronnet 2015 reduction or a lesser increase? – How is the Image a « plus »?
When using client’s material, make sure it is clear Anne-Pierre de Peyronnet 2015
Avoiding to aggravate your client • When presenting solutions that belong to the client: – Make sure to explicitly say so – Avoid presenting the solution as if yours: • In the bottom right corner: « our recommendations » Anne-Pierre de Peyronnet 2015
Before validating a slide, ask yourself: 1. Is your presentation serving your purpose? 2. Is your slide self-explanatory? 3. Can your argumentation easily be countered by the slide presented? 4. Is your presentation free of spelling/grammar mistakes? 5. Can you improve the visual impact of the Anne-Pierre de Peyronnet 2015 slides? 6. Are you using the technology available?
Before validating a slide… • Look for: – Spelling mistakes – Grammar mistakes – Typos – Etc. People do not want careless partners! Anne-Pierre de Peyronnet 2015
Particularly in spelling out the titles Anne-Pierre de Peyronnet 2015
Before validating a slide, ask yourself: 1. Is your presentation serving your purpose? 2. Is your slide self-explanatory? 3. Can your argumentation easily be countered by the slide presented? 4. Is your presentation free of spelling/grammar mistakes? 5. Can you improve the visual impact Anne-Pierre de Peyronnet 2015 of the slides? 6. Are you using the technology available?
Before validating a slide… • Look into improving the visual impact • Keep in mind: – You should not need to explain… – Your demonstration should be obvious Anne-Pierre de Peyronnet 2015
What is being recommended here? Anne-Pierre de Peyronnet 2015
Make sure your recommendation is clear • Clarity will translate the amount of work you have done • The recommendation overview leads to what? – Many things are going on here: • 6 arrows point in all directions • 4 numbers are in circle Anne-Pierre de Peyronnet 2015 • 5 colors are used to highlight stuff • The title says: recommendation – What does each mean?
What is being recommended here? Anne-Pierre de Peyronnet 2015
When recommending an action: say what it is black on white! • What action are we talking about here? • Text must contrast with the background • How does the reverse pyramid function? • What do the 800 € /unit refer to? Anne-Pierre de Peyronnet 2015
Anne-Pierre de Peyronnet 2015 What do the colors used say?
Before validating a slide… • Make sure the colors used are in line with the (cultural) expectations of your audience Anne-Pierre de Peyronnet 2015 • Red = STOP • Green = GO
Before validating a slide, ask yourself: 1. Is your presentation serving your purpose? 2. Is your slide self-explanatory? 3. Can your argumentation easily be countered by the slide presented? 4. Is your presentation free of spelling/grammar mistakes? 5. Can you improve the visual impact of the Anne-Pierre de Peyronnet 2015 slides? 6. Are you using the technology available?
Do you know the technological setting you will be working in? • Material: – What projector: • Port? Sound? Quality of the projection? – Can you computer hook to the projector? – The screen: • How big is the screen? – Is the set up sufficient for the room? Anne-Pierre de Peyronnet 2015 – Lighting: • Is the room bright or dark? – Some colors might not show in a bright setting
Use the technology you are given • Software: – MS Office versus Open Source • This is usually the standard • When asked for a Power Point, use MS Office – Use the technology available • Spell-check • Grammar-check Anne-Pierre de Peyronnet 2015
Before validating a slide, ask yourself: Is your presentation serving your purpose? Is your slide self-explanatory? Can your argumentation easily be countered by the slide presented? Is your presentation free of spelling/grammar mistakes? Can you improve the visual impact of the slides? Are you using the technology available? Anne-Pierre de Peyronnet 2015 End
Anne-Pierre de Peyronnet 2015 Thank you
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