2nd LBS Webinar Series Tim Burt LBS Creative and Broadcast Expert - - PowerPoint PPT Presentation

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2nd LBS Webinar Series Tim Burt LBS Creative and Broadcast Expert - - PowerPoint PPT Presentation

Jan 16, 2024 212 likes •939 views

2nd LBS Webinar Series Tim Burt LBS Creative and Broadcast Expert Drive Them To The Website This webinar will begin at 12:01 Et Training I love LBS because of the video commentary and training tools it has to offer. I have been in sales

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2nd

LBS Webinar Series

Tim Burt

LBS Creative and Broadcast Expert

This webinar will begin at 12:01 Et

Drive Them To The Website

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“I love LBS because of the video commentary and training tools it has to offer. I have been in sales for 13 years and I have never seen a training site just like this.”

Joey Bigley - WLRB, WLMD, WKAI, WNLF , WMQZ, WJED - Macomb, Illinois

Training

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“I’ve been selling over 25 years in radio and I look at LBS daily because it keeps me ahead of the game with timely new ideas. Yes, you can teach an ‘old dog’ new tricks and ideas to help clients” Ron Whitaker - KWEN, KJSR, KRAV, KRMG - Tulsa, Oklahoma

Sales Ideas

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“I love LBS because the Advertiser Intelligence data provides me with information that allows me to speak intelligently with my clients about their business.”

Paula Bell - WVNI - Bloomington, Indiana

Advertiser Intelligence

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“I love LBS because it is the place to go for ideas, information, help, and motivation.”

Kimberly Likens - KFVS, WQWQ - Cape Girardeau, Missouri

Ask LBS

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“The webinar was really informative…I actually plan to re-watch it and take detailed notes since there was so much information.”

Joy Patten KFOR, KLMS, KZKX, KTGL, KIBZ, KFRX - Digity - Lincoln, Nebraska

2nd Tuesday Webinars

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How can you participate? Easy as 1-2-3!

Step 1 : Tell us about your amazing local revenue building sales idea! ericmoore@localbroadcastsales.com Step 2 : (If we like it) We will ask you to record your idea in a 3 to 5 minute video on your smart phone. Step 3 : Your video will be posted on LBS! You will become famous! You will be $50 richer!

Warning* this is a pretty cool idea

Would you like to receive $50? Of course you would!

Your successful local sales campaign can make you a star…again!

YOU can become a sales ideas star!

Sales Ideas You Smart Phone 01 01 01 01
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HAVE ANY

QUESTIONS?

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2nd

LBS Webinar Series

Tim Burt

LBS Creative and Broadcast Expert

Drive Them To The Website

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DRIVE THEM TO THE (now what?)

Presented by:

Tim Burt

TimBurtMedia.com
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SLIDE 11 DriveThemToThe.Website – Now What?
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SLIDE 13 DriveThemToThe.Website – Now What?
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/ / + URL =

THE CURRENT STATE OF ADVERTISING WEBSITES: ????????????????PROFIT?????????????????

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HAVE YOU EVER ASKED: WHAT IS THE PURPOSE OF THEIR WEBSITE?

  • Informational?
  • Entertainment?
  • E-com / Sales?
  • A combination of any of those?
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NO NOW W WH WHAT??? T???

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RUL ULE 1 O 1 OF TH F THE INT INTERNE NET: T:

IF I ____ __ FROM A ____ AND ____ _______ WAS THE _____ _____ THAT I ___, WOULD I KNOW _____ _ __?

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IF I WOKE UP FROM A COMA AND YOUR WEBSITE WAS THE FIRST THING THAT I SAW, WOULD I KNOW WHERE I AM?

RUL ULE 1 O 1 OF TH F THE INT INTERNE NET: T:

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THE GOAL: TO MA MAKE YOU MORE THAN N A SA SALES S REP.

IT IS T IS 201 019. 9.

YOU U MU MUST ST BE BECOME ME A BI BIZ Z CONS NSUL ULTANT ANT.

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Here’s what you will learn today:

  • Why naming a website in an ad just isn’t enough today
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Here’s what you will learn today:

  • Why naming a website in an ad just isn’t enough today
  • What to say / show in your client’s ads to drive traffic,
increase page view times, and sales
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Here’s what you will learn today:

  • Why naming a website in an ad just isn’t enough today
  • What to say / show in your client’s ads to drive traffic,
increase page view times, and sales
  • THE FIVE THINGS that every website must do to increase sales conversions
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Here’s what you will learn today:

  • Why naming a website in an ad just isn’t enough today
  • What to say / show in your client’s ads to drive traffic,
increase page view times, and sales
  • THE FIVE THINGS that every website must do to increase sales conversions
  • Simple ways to lower your client’s cart abandonment rates
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SLIDE 24

Here’s what you will learn today:

  • Why naming a website in an ad just isn’t enough today
  • What to say / show in your client’s ads to drive traffic,
increase page view times, and sales
  • THE FIVE THINGS that every website must do to increase sales conversions
  • Simple ways to lower your client’s cart abandonment rates
  • (BONUS) How your station can use this info for events, contests, etc.
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WHY NAMING A WEBSITE IN AN AD JUST ISN’T ENOUGH TODAY.

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WHY WHY

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TH THE QUESTION TION AN ANYONE NE AS ASKS TH THEMSEL MSELVES VES BEFOR FORE E VIS ISIT ITING ING A S A SIT ITE: E:

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WEB USERS – INCLUDING YOU - ARE SELFISH.

RU RULE LE 1 OF AN 1 OF ANY WEB Y WEBSITE: ITE:

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Th The reason son WHY MUST ST BE a E add ddressed essed In th the commercial mercial. .

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  • Special web-only pricing
  • It’s the only place to get their specific item or service
  • Time-sensitive sale or availability of an item
  • Free gift with purchase or in exchange for email address
  • Brochure for more info that can’t be conveyed in the ad(s)
  • Schedule an appointment
  • Entertainment they can’t get anywhere else

Th The reason son WHY MUST ST BE a E add ddressed essed In th the commercial mercial. .

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WHAT THE ADS MUST SAY AND DO TO DRIVE TRAFFIC,INCREASE VIEW TIMES & SALES

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  • Presuppositions
  • If/Then statements
  • Sense of urgency / scarcity
  • Simplified Checkout promise
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PRESUPPOSITIONS

  • You’ve been scouring the internet looking for the best prices on _____.
You’ve scrolled so much that your mouse is claiming it’s a hostile work
  • environment. You’ve got more tabs open than the hottest club in town.
And who has time to look through all of those pics? At ______.com, you’ll find every item broken down by category, with only the most relevant pics to your search.
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IF/THEN STATEMENTS

  • If your basement is leaking, then what? Visit ____.com for 5 hidden
ways you can prevent water from creeping in your home.
  • If that old car of yours is driving you to the poorhouse, then visit
______.com for an instant trade-in quote!
  • If winter weather damages your skin, then fix it fast with _____.
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SENSE OF URGENCY & SCARCITY

  • Auction ends at specific time
  • “Buy It Now” button
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SENSE OF URGENCY & SCARCITY

  • Countdown clock on flash sales
  • Discount offers on checkout page
  • Relentlessly couponing on site
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SENSE OF URGENCY & SCARCITY

  • Hurry! Only X left at this price!
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SENSE OF URGENCY & SCARCITY

  • Upsells & OTO’s

(Vistaprint, Omaha Steaks, Sherries Berries)

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SIMPLIFIED CHECKOUT PROMISE

  • No credit card required
  • Three clicks and your order will be on the way!
  • Easy to buy right from your phone!
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Bott ttom m line – The The commerc mmercial al MUST ST: GIVE VE TH THEM EM A A RE REAS ASON ON TO TO VI VISIT IT GIVE VE TH THEM EM A A RE REASON ON TO TO STAY MAKE E IT T EA EASY FO FOR R TH THEM EM TO TO BUY

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THE 5 THINGS EVERY WEBSITE MUST DO TO INCREASE SALES CONVERSIONS

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SLIDE 44 1.Give them a reason to go to the site (strong ad message)

5 THINGS EVERY WEBSITE MUST DO TO INCREASE SALES CONVERSIONS

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SLIDE 45 1.Give them a reason to go to the site (strong ad message) 2.EASILY RECALLED URL (spell it out if necessary)

5 THINGS EVERY WEBSITE MUST DO TO INCREASE SALES CONVERSIONS

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“ALPHABET SOUP” DOMAINS

KILL L TR TRAF AFFIC FIC

In In ANY COMME MMERCIAL RCIAL.

RE REDIRECT IRECT TO A NA NAME ME THAT T MAKES ES SENSE! If they can’t recall it….

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SLIDE 48 1.Give them a reason to go to the site (strong ad message) 2.EASILY RECALLED URL (spell it out if necessary) 3.What do you want them to do when they get there?

5 THINGS EVERY WEBSITE MUST DO TO INCREASE SALES CONVERSIONS

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SLIDE 49
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SLIDE 50 1.Give them a reason to go to the site (strong ad message) 2.EASILY RECALLED URL (spell it out if necessary) 3.What do you want them to do when they get there? 4.Find the desired action QUICKLY

5 THINGS EVERY WEBSITE MUST DO TO INCREASE SALES CONVERSIONS

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EX EXPLICI ICITL TLY DE DESCR CRIBE IBE / S SHOW OW TH THE AU AUDI DIENCE ENCE IN N TH THE E COMMERCI MMERCIAL AL WHER ERE E IT T IS ON N TH THE E PAG AGE. (Upper pper left, , etc tc.)

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SLIDE 52 1.Give them a reason to go to the site (strong ad message) 2.EASILY RECALLED URL (spell it out if necessary) 3.What do you want them to do when they get there? 4.Find the desired action QUICKLY 5.Simplified checkout page / process

5 THINGS EVERY WEBSITE MUST DO TO INCREASE SALES CONVERSIONS

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US USE A ON A ONE-PAGE GE CHECK CKOUT OUT SYSTEM EM LESS TYPING = BETTER TER CHANC NCE E OF THE SALE GET THE BARE MINI NIMU MUM M INF NFO

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LOWERING CART ABANDONMENT RATES

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SLIDE 55 (Source: Barilliance.com)

In 2016, abandonment rate was 77.24%. In 2017 it rose to 78.65%

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EASE CONCERNS ABOUT ONLINE PAYMENT SECURITY

(Source: Monetizepros.com)
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SLIDE 58 (Source: Monetizepros.com)

EASE CONCERNS ABOUT ONLINE PAYMENT SECURITY

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ADD TRUST BADGES TO INCREASE SALES CONVERSIONS

Available ilable for downlo nload: ad: The “Homemade” Special:

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SLIDE 60 (Source: Barilliance.com)
  • Desktop - 73.07% average shopping

cart abandonment rate.

  • Tablet - 80.74% average shopping cart

abandonment rate.

  • Mobile - 85.65% average shopping

cart abandonment rate.

ABANDONMENT RATE BY DEVICE:

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Bott ttom m line ne:

  • Be up front

nt abo bout t fees/s /shippin hipping

  • Let

t th them che heck k out t with thout ut regis isteri tering ng

  • Secure

ure che heck ckout

  • ut guara

rantee ntee (ba badg dges) es)

  • SMALL

LL SCRE REENS ENS CAN N KILL SALES ES

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Here’s what you will learn today:

  • Why naming a website in an ad just isn’t enough today
  • What to say / show in your client’s ads to drive traffic,
increase page view times, and sales
  • THE FIVE THINGS that every website must do to increase sales conversions
  • Simple ways to lower your client’s cart abandonment rates
  • (BONUS) How your station can use this info for events, contests, etc.
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HOW YOUR STATION CAN USE THIS INFO TO YOUR BENEFIT

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FO FOR EVENT NTS

  • Us

Use a d dedicated icated page ge with th a si simple ple UR URL. . (ex. . B10 105.com/ 5.com/ToysForT ToysForTots

  • ts)
  • List

t this is page ge on Naviga igati tion

  • n menu

nu

  • Don’t just drive to an “Events” page.
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FO FOR CO CONC NCERTS ERTS

  • Us

Use a d dedicated icated page ge with th a si simple ple UR URL. . (ex. . B10 105.com/Ar 5.com/Artist tist, , Wi Win, , etc.) .)

  • List

t this is page ge on Navigation igation menu nu

  • Don’t just drive to an “Concert” page.
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ARE YOUR FRIEND

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As in any commercial:

SEND THE AUDIENCE TO

ONE PLACE.

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What we covered today:

  • Why naming a website in an ad just isn’t enough today
  • What to say / show in your client’s ads to drive traffic,
increase page view times, and sales
  • THE FIVE THINGS that every website must do to increase sales conversions
  • Simple ways to lower your client’s cart abandonment rates
  • (BONUS) How your station can use this info for events, contests, etc.
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