27 th April 2016 Activity took place in Broadmead 2 nd & 3 rd - - PowerPoint PPT Presentation

27th April 2016

• Activity took place in Broadmead 2nd & 3rd April
• BSQ Check-In desk
• Opportunity to win trips to Paris, Barcelona, 6 x UK breaks,

luggage and lots of other prizes

• Completely BSQ branded

• 2 week radio advertising campaign on Heart FM
• 2 week press campaign, including:
• Bristol Post, Metro, Weekend, B24/7, Bristol Life &

bristolpost.co.uk

• 38 zebras in 38 shops
• Crafts / chocolates for children in Broadmead and at John

Wesley Chapel

• Wall of awesomeness in Chapel courtyard!
• Over 800 visits to John Wesley Chapel

• BID-funded customer service courses
• 1st & 23rd March, at Cabot Circus
• WorldHost standard courses

• 86 BID businesses took part
• Visits from mystery shopper took place during March
• Awards evening: Tuesday 26th April, Café Azuza
• Lord Mayor presented awards to winners of each

category

• Each participating store will receive a detailed individual report
• f the visit
• Results will not be shared with other stores

• Large Retailer:

M&S

• Independent Retailers:

Cococheno & Times Past Vintage Sweet Shop

• Fashion Retailer:

Joy

• Health & Beauty Retailer: Lush
• Specialist Retailers:

London Camera Exchange & 50cycles

• Service Provider:

Chelsea Building Society

• Food & Dining:

AZUZA Coffee Shop

And the winners were:

• Facebook: 41% increase in Likes in past year (5,026)
• Twitter: 21% increase in Followers in past year (4641)
• Instagram: 463 followers
• BSQ website: Easter Sunday busiest day ever (3,144 visits,

an increase of 28% on previous record (Christmas lights switch-on event)

• Blog
• Consumer newsletter

• Propose to carry out a survey in June
• 400 customers
• Face to face interview
• Share results with retailers and focus marketing activity

accordingly

• Bin legs – 2nd phase of re-painting will be completed in May
• Static signage - updated in April
• BSQ A3 tear-off map will be updated in May

• Sporting activities in Broadmead throughout August
• Linking with charities / sporting organisations
• Animate the streets
• Tour of Broadmead!
• Use BID budget to fund some of the events
• Promote as BSQ’s ‘Summer of Sport’

M&S BROADMEAD

Footfall & Transaction Analysis April 2016

POSITIONING

• Size of the opportunity
• 8-10 am Vs 5-7 pm
• How it continues to grow
• Clothing & Home
• Summary

M&S FOOTFALL

104571 109144 132616 105626 40259 43221 52244 41348

20000 40000 60000 80000 100000 120000 140000

Q1 Q2 Q3 Q4

Total Footfall 5-7pm & 6-7pm

8-10 AM VS 5-7 PM

• Q1

+220% +57,042 cust Av + 626 customers / day

• Q2

+230% + 61,646 cust Av + 677 customers / day

• Q3

+230% + 75,136 cust Av + 826 customers / day

• Q4

+236% + 60,890 cust Av + 669 customers / day

CLOTHING & HOME

12743 13305 18158 12204 4721 5080 6874 4548

2000 4000 6000 8000 10000 12000 14000 16000 18000 20000

Q1 Q2 Q3 Q4

Clothing & Home Trans (5-7pm & 6-7pm)

HOW IT CONTINUES TO GROW Q1 VS Q4

• Q1 (Apr – Jun ‘15)

19,881 Transactions

• Q4 (Jan – March ‘16)

21,564 Transactions

• Growth of

1683 Transactions

(130 / week)

SUMMARY & FINDINGS

• LN Footfall continues to grow Yr / Yr
• Last hour from 6 – 7 certainly paying off
• Ln opportunity is significantly larger than 8-10am
• Not just a food based opportunity
• Opportunity has been progressive
• Q&A ?

SPARK SOMETHING GOOD

WHAT IS SPARK SOMETHING GOOD?

Spark Something Good is succession of UK wide city events where each month one chosen city will transform 24 community projects in 7 days, bringing positive change to communities where M&S operate.

• 24 PROJECTS PER CITY IN ONE WEEK
• 24 CITIES
• 24 MONTHS
• Social network to connect customers and

employees with community groups

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(This is not the same as Sparks, our loyalty programme)

Our goals are to:

• Share with our customers the great work our colleagues at M&S

do in their local communities helping us to be more in touch with both our customers and fantastic local causes

• Promote volunteering – Volunteering is win win, it can allow charities

to do something they wouldn’t have been able to do on their own and helps volunteers feel better connected with their local community and that they have done something good. All of our employees have a volunteer day and so we are keen for them to see the great work that can be done with this and to inspire our customers to get involved in their local community and other volunteering opportunities in the future.

• Raise awareness of local issues - It is also a great opportunities for

the charities we work with to raise awareness of their causes locally, particularly as they will not all be large national organisations with money to spend on PR and recruiting volunteers.

OUR AIM IS TO INSPIRE OUR CUSTOMERS

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• Runs from 11th – 19th June
• Group of city businesses will promote and support Spark

Something Good

• One key aim is to involve more diverse groups of Bristol Residents

in Green Week activity

BRISTOL GREEN WEEK BY ‘LOVE THE FUTURE’

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SOME MORE PHOTOS

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