2020 Census Update David Rubedor, Neighborhood and Community - - PowerPoint PPT Presentation

CITY OF MINNEAPOLIS

2020 Census Update

David Rubedor, Neighborhood and Community Relations Alberder Gillespie, 2020 Census Program Manager

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January 29, 2020

Request for Council Action

Receive and file the 2020 Census Quarterly Update

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2020 Census

Why is the census important

• Everyone counts
• Everyone is seen and heard
• Political representation
• Funding allocation

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Complex households including those with blended families, multi- generations, or non-relatives

Persons with low income

Persons experiencing homelessness

Persons less likely to use the Internet and

• thers without

Internet access

Persons who do not speak English fluently (or have limited English proficiency)

Persons who have dist rust in t he government

Persons with mental and/ or physical disabilities

Racial and ethnic minorities

Renters

Undocumented immigrants (or recent immigrants)

Young children

College S tudents

Who is at risk of being undercounted?

Expected Undercount Minneapolis

Minneapolis has the highest expected under count 95,942 people A potential loss of $2.7 Billion In financial resources over the decade

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2020 Census

Why Neighborhood and Community Relations

• How we do this matters
• Must be community led
• Further old and new relationships built on trust

with all residents, specifically historically undercounted

• Build trust in government
• Willing to address historical racial inequities that

have resulted from census

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Timeline for GOTC

• Educations and Awareness: Now – Dec 2019
• Raise awareness about the upcoming census
• Promotion & Mobilization: Jan – Apr 2020
• Encourage households to complete the

census

• Targeted Action: May 2020 –July 2020
• Outreach to those who have not completed the census

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Census Timeline

Households receive postcard March 2020 Census open expected March 12, 2020 Census day April 1, 2020 Census closes July 2020

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City Approach

• Strategic partnerships
• Enterprise based
• Community based
• Support community led efforts
• Leverage available resources

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Strategic Partnerships - Enterprise

• Communications
• Elections
• Creative City Making
• IT
• IGR
• Regulatory Services
• Civil Rights
• Coordinators Office
• CPED

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Added Capacity

• Communications
• Digital & Social Media Communications Specialist
• Chelsea McFarren
• Elections
• Elections and census engagement specialist
• Katie Mauer

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Strategic Partnerships - Enterprise

• Rental Property Owners
• Letter sent to property owners and managers of all rental

properties in city

• Approximately 24,000 letters sent, one per rental license
• Utility Billing
• All Minneapolis utility bill customers that receive mail -

67,000 households, primarily owner occupied single family

• December 2019 and March 2020
• Elections and Census mailer
• All Minneapolis households
• February 2020
• Council newsletters

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Strategic Partnerships - Community

• Complete Count Committee
• Community partners
• Tour de Neighborhoods
• Support applying for other resources

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• State of Minnesota
• Hennepin County
• Local Government roundtable
• City of St. Paul
• Children’s Minnesota Hospital
• PICA Head Start
• AARP
• Minneapolis Urban League
• Minneapolis Urban Indian Complete Count Committee
• Neighborhood associations
• Faith institutions

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Strategic Partnerships - Community

S trategic Partnerships - Community



Complete Count Committee



Community partners



Tour de Neighborhoods



S upport applying for other resources

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Highlighted Future Activities

• Community Connections Conference
• We Count theme
• Census experience
• Civil Rights Census Experience
• Creative City Making artists collecting personal We Count

stories

• US Census Bureau promoting jobs
• Minneapolis Complete Count Committee answering questions
• Ricardo Levins Morales signing posters of We Count

image

• Workshops

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Highlighted Future Activities

• Trusted Spaces, Trusted Faces
• Partnering with community to provide safe spaces

where community members can complete the 2020 census.

• Providing technology
• 2020 Census assistance training

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2020 Census Update

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• U.S. Census Bureau
• Recruitment
• Offices/Staffing
• Outreach
• Local Census update
• Apartment Access

What Can You Do?

• Continue to share information
• Newsletters
• Social media
• Host an event

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Thank You

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