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2020 Census Georgia Lowe, Partnership Specialist New York Regional Office Mission and Purpose Mission To serve as the leading source of quality data about the nations people and economy. We honor privacy, protect confidentiality, share


  1. 2020 Census Georgia Lowe, Partnership Specialist New York Regional Office

  2. Mission and Purpose Mission To serve as the leading source of quality data about the nation’s people and economy. We honor privacy, protect confidentiality, share our expertise globally, and conduct our work openly. Purpose To conduct a census of population and housing and disseminate the results to the President, the States, and the American People. Count everyone once, only once and in the right place.

  3. 2020 Census  Mandated by Article 1, Section 2 of the U.S. Constitution  Conducted every 10 years ending in zero since 1790  Counts every resident in the United States where they live and sleep most of the time  Increasingly diverse and growing population  330 million people  Over 140 million housing units  Confidential  Responses are protected by Federal Law  Responses are only used to produce statistics

  4. Uses of Census Information  Determines the number of seats each state has in the U.S. House of Representatives  Defines congressional and state legislative districts, school districts and voting precincts  Determines how more than $675 billion dollars in federal funding are spent on infrastructure, programs and services each year  Informs government, business and community planning and decisions  Provides business and nonprofit organization with critical information for planning decisions  Provides population benchmarks for nearly every other United States survey

  5. Design for 2020 Census

  6. 2020 Census: Where Are We Today? In the next census, we will be trying to reach an increasingly diverse and growing population of around 330 million people in more than 140 million housing units.

  7. Response Outreach Area Mapper (ROAM) census.gov/roam • Housing • Demographic • Socioeconomic • Data available at the Census tract • Available to the public

  8. Response Outreach Area Mapper (ROAM) census.gov/roam Additional data points provided (scroll or maximize to see) Foreign Born (%): 9.68 No One in Household Age 14+ Speaks English "Very Well" (%): 3.40 Total Housing Units: 1,183 Total Occupied Housing Units: 1,117 Renter Occupied Housing Units (%): 60.97 Family Occupied Housing Units with Related Children Under 6 (%): 33.86 Population 1+ Who Moved From Another Residence Within the Last Year (%): 26.86 Vacant Housing Units (%): 5.58 Multi-Unit (10+) Housing (%): 17.08

  9. Franklin County Franklin County Massachusetts Total Population 70,382 6,811,779 Households 30,868 2,579,398 Median age 45.9 39.5 Under 5 years 4.5% 5.3% 65 years and over 19.6% 15.8% % HS graduate or higher 94.4% 90.4% Foreign born 4.9% 16.5% Median Income 57,106 75,297 Below poverty level 8.7% 10.4% Franklin County Massachusetts With an Internet subscription 81.4% 85.8% Dial-up only 1.0% 0.3% Broadband of any type 80.4% 85.5% Cellular data plan 57.0% 71.5% No Internet access 16.7% 11.9%

  10. 2020 Census Environment Constrained fiscal environment Rapidly A mobile changing use population of technology 2020 Census Informal, Distrust in complex living government arrangements Increasingly Declining diverse response rates population

  11. Overcoming Obstacles by Utilizing Partnerships  Your Trusted Voice to encourage everyone’s participation  Your knowledge and insight of the community to reach everyone with the Census Bureau’s messaging  The impact of a complete count for their community  Every person living in the U.S. is to be counted in the 2020 Census  Privacy and Confidentiality of their responses  Employment Opportunities

  12. Our Partners  Elected Officials  Colleges and Universities  School Districts  Libraries  Government Offices  Community Organizations and Associations  Media Outlets  Local Businesses

  13. Partnership Initiatives   Complete Count Committees Higher Education Program   American Indian and Alaska Lesbian, Gay, Bisexual, Native Program Transgender and Questioning/Queer Outreach  Community/Non-profit/Social-  Service Organizations Trusted Voices   Faith-Based Community Outreach Mobile Response Program   Foreign Born/Immigrant Program Thank You Campaign

  14. Partnership Activity Examples  Participate in a Complete Count Committee  Host events  Allow the Census Bureau to Participate in events  Speaking Opportunities  Presence at events  Share the Census Message  Social Media  Newsletters  Assist with Census Operations  Recruiting assessments  Response activities

  15. How We Support Partners Materials  Language  Sample email messages  Drop in articles  Social Media content and links  Support  Partnership presence  Connecting partners with other partners

  16. Looking Ahead to Census 2020 2018  Partnership Program - Launch of the Partnership Program  Recruitment Begins 2019  Open Wave 1 Field Offices (Jan – Feb)  Open Wave 2 Field Offices (Jun – Jul)  Boston, Lawrence, Quincy, Taunton, Waltham, Worcester  Complete Count Committees - Complete Formation of SCCC/CCCs 2020  Advertising - Begins in early 2020  Census Day - April 1, 2020  Nonresponse Follow-up - Begins in March and continues through July  Apportionment Counts to the President - December 31, 2020 2021  Redistricting Counts to the States - By March 31, 2021

  17. U.S. Census Bureau  Largest statistical agency in the U.S.  Leading source of quality data about the nation’s people, places and economy conducting more than 130 Census Bureau Surveys and Programs  Demographic Programs  Decennial Census  American Community Survey (ACS)  Current Population Survey (CPS)  American Housing Survey (AHS)  Economic Programs  Economic Census (Years ending in 2 & 7)  Census of Governments (Years ending in 2 & 7)

  18. Data Dissemination Program  Free Resource to YOU  Opportunities to teach the public how to access our data  Data Presentations  Data Access Workshops and Training Sessions  Webinars  Data and Survey Inquiries  All tools and data available at www.census.gov  American FactFinder  Census Business Builder  My Congressional District  OnTheMap

  19. Connect with us facebook.com/uscensusbureau twitter.com/uscensusbureau youtube.com/user/uscensusbureau instagram.com/uscensusbureau pinterest.com/uscensusbureau

  20. Contact Us Georgia Lowe Partnership Specialist, New York Regional Office (978) 697-7175 georgia.lowe@census.gov Alexandra Barker Data Dissemination Specialist (617) 519-1099 alexandra.s.barker@census.gov

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