2019 Montana News Consumption Survey Sponsored by the Greater - - PowerPoint PPT Presentation

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2019 montana news consumption survey
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2019 Montana News Consumption Survey Sponsored by the Greater - - PowerPoint PPT Presentation

Mar 18, 2023 192 likes •569 views

2019 Montana News Consumption Survey Sponsored by the Greater Montana Foundation Methods Summary Random, address-based sample of adult Montana residents Administered in February-March 2019 Administered by mail and the internet 579

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2019 Montana News Consumption Survey

Sponsored by the Greater Montana Foundation

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Methods Summary

  • Random, address-based sample of adult Montana residents
  • Administered in February-March 2019
  • Administered by mail and the internet
  • 579 completions
  • Response rate 36% (AAPOR 2016, RR 3)
  • Sampling error rate +/- 4%
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Methods Summary - continued

  • Weighted by gender, age, education, urban v. rural, and political party

using data from U.S. Census Bureau and Gallup, Inc.

  • Sample purchased from Dynata, Inc.
  • Administered by UM BBER with questionnaire and analytical

assistance from Nicole McCleskey of Public Opinion Strategies

  • Full question wording may be obtained from John Baldridge of UM

BBER: john.baldridge@umontana.edu

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Key Findings

  • News sources proliferated, total news consumption may have

increased

  • People consumed individual news sources more selectively
  • News source credibility varied widely
  • Local news was valued and trusted
  • The importance of issues facing the state changed moderately over 4

years

  • News “echo chamber” behaviors showed a mixed trend
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News sources proliferated and total consumption may have increased

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How closely do you follow current events in the news?

25% 53% 17% 5% 23% 49% 20% 8% 0% 10% 20% 30% 40% 50% 60% 70% Very closely Somewhat closely Not too closely Not at all closely % of Adults March 2019 June 2015

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Which sources did you use to get most of your news in the past week?

67% 58% 45% 40% 33% 49% 53% 17% 25% 29% 0% 10% 20% 30% 40% 50% 60% 70% Internet Television Family or friends Radio Print % of Adults March 2019 June 2015

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What are the one or two websites you use most frequently for news and information?

5% 5% 5% 5% 5% 7% 8% 8% 8% 8% 8% 9% 11% 16% 16% 0% 5% 10% 15% 20% 25% 30% 35% 40% BBC CBS WASHINGTON POST GREAT FALLS TRIBUNE BOZEMAN CHRONICLE MISSOULIAN KTVQ/ Q2 NEW YORK TIMES KRTV NPR KPAX CNN BILLINGS GAZETTE GOOGLE FOX NEWS % of Responses March 2019 June 2015

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Have you ever created your own profile on any social networking site?

65% 37% 30% 26% 24% 19% 59% 3% 11% 4% 10% 0% 10% 20% 30% 40% 50% 60% 70% Facebook Instagram Pinterest Snapchat LinkedIn Twitter % of Adults March 2019 June 2015

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Uses social media to access news and information

47% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes % of Adults March 2019 June 2015

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People consumed individual news sources more selectively

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How often do you watch local TV news?

35% 27% 20% 18% 41% 23% 16% 20% 0% 10% 20% 30% 40% 50% 60% 70% Regularly Sometimes Hardly ever Never % Adults March 2019 June 2015

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How often do you watch broadcast network TV news?

24% 22% 26% 28% 31% 13% 20% 36% 0% 10% 20% 30% 40% 50% 60% 70% Regularly Sometimes Hardly ever Never % Adults March 2019 June 2015

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How often do you watch cable TV news?

19% 21% 25% 35% 23% 19% 23% 35% 0% 10% 20% 30% 40% 50% 60% 70% Regularly Sometimes Hardly ever Never % Adults March 2019 June 2015

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About how much time, if any, did you spend listening to the radio yesterday?

29% 13% 13% 10% 10% 0% 25% 42.0% 11.0% 5.0% 4.0% 0.0% 0.3% 38.0% 0% 10% 20% 30% 40% 50% 60% 70% 1 hour or more 30-59 minutes 15-29 minutes 1-14 minutes Listened but unsure how long Don't know Did not listen % of Adults March 2019 June 2015

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How often do you read a Montana daily newspaper?

25% 23% 31% 21% 36% 27% 15% 22% 0% 10% 20% 30% 40% 50% 60% 70% Regularly Sometimes Hardly ever Never % of Adults March 2019 June 2015

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How often do you read a local weekly community newspaper?

21% 29% 25% 25% 33% 19% 14% 34% 0% 10% 20% 30% 40% 50% 60% 70% Regularly Sometimes Hardly ever Never % of Adults March 2019 June 2015

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On average, which of the following best describes how often you are on the internet?

41% 40% 5% 2% 1% 4% 7% 45% 29% 10% 2% 0% 2% 12% 0% 10% 20% 30% 40% 50% 60% 70% Several hours per day Almost every day At least once per week A few times per month Every month or so Rarely Never % of Adults March 2019 June 2015

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Do you get more of your online news using a computer or a mobile device?

23% 58% 19% 50% 44% 6% 0% 10% 20% 30% 40% 50% 60% 70% Computer Mobile device Both equally % of Internet News Consumers March 2019 June 2015

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News source credibility varied widely

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How credible are the following types of news source?

66% 63% 55% 51% 49% 44% 36% 33% 25% 24% 0% 10% 20% 30% 40% 50% 60% 70%

Local broadcast TV R's chosen websites Local weekly newspapers Montana daily newspapers Local radio Network broadcast TV National daily newspapers Cable news TV Sunday morning news talk shows News from social media sites

% Adults Who Rate the Source Absolutely or Mostly Credible

March 2019

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What specific news source do you consider the most trusted source of information?

3% 6% 7% 3% 4% 5% 14% 3% 3% 3% 4% 4% 5% 5% 6% 7% 15% 0% 5% 10% 15% 20% 25% 30% 35% 40% NEW YORK TIMES KTVQ Q2 BILLINGS NEWSPAPERS GENERALLY BBC CNN CBS TV STATIONS GENERALLY ALL NEWS IS BIASED, I TRUST NONE NPR FOX % of Responses March 2019 June 2015

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Trust in news sources is sharply divided by political party

0% 76% 84% 88% 3% 12% 10% 8% 97% 12% 6% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FOX NEWS NPR CBS CNN

% 2019 Respondents Who Rated the News Source as Most Trusted

Democrat or leans Independent or other Republican or leans

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Trust in news sources is divided by rural or urban place of residence

55% 24% 23% 20% 45% 76% 77% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FOX NEWS NPR CBS CNN

% 2019 Respondents Who Rated the News Source as Most Trusted

Outside metro or micropolitan counties Within metro or micropolitan counties

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Local news is valued

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What are the types of internet news and information content that interest you most?

48% 47% 42% 20% 17% 17% 17% 14% 13% 48% 31% 31% 17% 25% 20% 10% 8% 10% 0% 10% 20% 30% 40% 50% 60% 70% Local community news Weather National politics State politics International affairs Sports Crime Health Business

% of Adults

March 2019 June 2015

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The importance of issues facing the state changed moderately

  • ver 4 years
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Which ONE of the following issues do you think is the most important issue in the state?

4% 4% 7% 8% 5% 18% 3% 12% 32% 3% 4% 8% 7% 5% 12% 4% 8% 31% 2% 3% 4% 5% 6% 10% 13% 14% 15% 26%

0% 10% 20% 30% 40% ILLEGAL IMMIGRATION CRIME ENERGY & RESOURCE DEVELOPMENT MORAL VALUES THE ENVIRONMENT EDUCATION DRUGS SPENDING & STATE TAXES HEALTH CARE JOBS AND THE ECONOMY % of Adults March 2019 September 2016 June 2015

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Most important issue by gender and age

Issue Male 18-49 Male 50+ Female 18-49 Female 50+ Jobs and the state economy 25% 29% 23% 26% Health care 8% 17% 11% 24% Spending & state taxes 18% 21% 13% 4% Drugs 8% 10% 17% 15% Education 15% 2% 15% 8%

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Most important issue by rural/urban and party

Issue Rural Urban Democrat or leans Independent Republican or leans Jobs and the state economy 27% 25% 19% 22% 33% Health care 15% 15% 24% 12% 8% Spending & state taxes 14% 14% 6% 10% 22% Drugs 16% 11% 8% 28% 11% Education 9% 11% 18% 6% 5%

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News “echo chamber” behaviors showed a mixed trend

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Consumers of CNN and FOX NEWS content are sharply divided by political party

64% 60% 13% 2% 15% 12% 9% 4% 21% 28% 78% 94% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CNN TV CNN Web FOX News TV FOX News Web % of Network’s 2019 News Consumers Democrat or leans Independent or other Republican or leans

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The political party divide between CNN and FOX NEWS content consumers increased since 2015

23% 21%

  • 2%

2%

  • 20%

0% 4% 8%

  • 25%
  • 20%
  • 15%
  • 10%
  • 5%

0% 5% 10% 15% 20% 25% 30% CNN TV CNN Web FOX NEWS TV FOX NEWS Web % Change in Partisan Composition of Network’s Consumers 2015-2019 Democrat or leans Republican or leans

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Have you ever shared a news article in an e-mail message

  • r on a social media site like Facebook or Twitter?

41% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes % of Adults March 2019 September 2016

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How many Montanans exchange news on the internet mostly with like-minded people?

36% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Does exchange news on the internet mostly with like-minded people % of Responses Among Those Who Share News Items March 2019 September 2016

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What would you say is the main reason you share a news item on the internet?

2% 4% 2% 19% 30% 17% 20% 2% 2% 3% 6% 14% 22% 49% 0% 10% 20% 30% 40% 50% TO ENCOURAGE DEBATE, STIR SOMEONE UP, ARGUE POLITICAL OR NON-POLITICAL HUMOR TO CORRECT FAKE NEWS IT IS RELEVANT / INTERESTING / IMPORTANT TO SOMEONE ELSE GENERAL (UNSPECIFIED) RELEVANCE / INTEREST / IMPORTANCE IT IS RELEVANT / INTERESTING / IMPORTANT TO ME TO INFORM OTHERS, SHARE INFORMATION, EDUCATE % Responses Among Those Who Share News Items March 2019 September 2016

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Would you say you sometimes share a news item on the internet to influence others?

63% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes % of Responses Among Those Who Share News Items March 2019 September 2016