2019 Atlantic Marketing Association Conference Asheville, NC. - - PDF document

2019 Atlantic Marketing Association Conference

Asheville, NC. September 25 – 28

At-A-Glance Wednesday, September 25, 2019

1:00PM – 4:00PM

Registration: Main Lobby (TBD)

7:00PM – 10:00PM

Registration/Hospitality Suite (TBD) Light refreshments (beer/wine/soda) and snacks will be served.

At-A-Glance Thursday, September 26, 2019

8:00AM – 3:30PM

Registration: Main Lobby

8:00AM – 9:30AM

1.1 Analytics Room 1.2 Consumer Behavior Room 1.3 Education Room

9:45AM – 11:15AM

1.4 Art Room 1.5 Advertising & Non-Profit Room 1.6 Education Room 1.7 Student Session #1

11:30AM – 1:00PM

1.8 Social Media Room 1.9 Sports Marketing Room 1.10 Entrepreneurship, Ethics & Food Marketing Room 1.11 Student Session #2

1:00PM – 2:00PM

Lunch Break

2:15PM – 3:30PM

1.12 Social Marketing & Services Room 1.13 Hospitality & Sports Marketing Room 1.14 Consumer Behavior & Culture Room 1.15 Student Session #3

7:00PM – 10:00PM

Registration/Hospitality Suite (TBD) Light refreshments (beer/wine/soda) and snacks will be served.

At-A-Glance Friday, September 27, 2019

8:00AM – 1:00PM

Registration: Main Lobby

8:00AM – 9:30AM

2.0 AtMA Board of Directors Meeting (Hospitality Room TBD)

2.1 Student Session #4 2.2 Global Marketing Room 2.3 Education Room

9:45AM – 11:15AM

2.4 B2B Room 2.5 Social Media Room 2.6 Green Marketing & Marketing Strategy Room

11:30AM – 1:00PM

2.7 Education Room 2.8 Global Marketing & Analytics Room 2.9 Student Session #5

1:00PM – 2:30PM

Atlantic Marketing Association Awards Luncheon

7:00PM – 10:00PM

Registration/Hospitality Suite (TBD) Light refreshments (beer/wine/soda) and snacks will be served.

At-A-Glance Saturday, September 28, 2019

8:00AM – 9:30AM

3.1 Case Studies/Special Topics

9:45AM – 11:15AM

3.2 Case Studies/Special Topics

11:30AM – 1:00PM

3.3 Case Studies/Special Topics

Thursday, September 26, 2019 8:00 AM – 9:30 AM Session 1.1: Analytics, Technology, The Internet of Things

Room: Stuyvesant Session Chair: New Era of Marketing Data Analytics Up-Skilling Robert Joseph, Stanley Black & Decker Beverly Wright, RelationalAI, beverlywrightphd@gmail.com Artificial Intelligence: A diffusion of innovation view of the manufacturing and health-care industries William T. Rupp, Austin Peay State University, ruppw@apsu.edu Financial Technology Usage 2017 Predictive Analytics Study Alan D. Smith, Robert Morris University, smitha@rmu.edu

Thursday, September 26, 2019 8:00 AM – 9:30 AM Session 1.2: Consumer Behavior / Retailing

Room: Amherst Session Chair: Social Media and University Enrollment: Can social media be used to raise awareness of university programs? Hannah N. Starnes, East Tennessee State University, starnesh@etsu.edu Kelly Atkins, East Tennessee State University, atkins@etsu.edu Consumer Choice Criteria When a Product Is Free Shaheen Borna, Ball State University, sborna@bsu.edu Susan Brudvig, Northern Kentucky University, brudvigs1@nku.edu How has the Changing Retail Landscape Affected the Occupational Status of Women and Minorities? Aberdeen L. Borders, Kennesaw State University, aborder4@kennesaw.edu Hot Hand, Regression to Mean, and Unmet Expectations: Marketing the Mutual Fund Mirage David Whitlark, Brigham Young University – Utah, dbwbyu@gmail.com

Thursday, September 26, 2019 8:00 AM – 9:30 AM Session 1.3: Education/Experiential Learning

Room: Vanderbilt Session Chair: Curating Engaging Content: Student Perceptions of Content Delivery Methods in a Hybrid Course Heather Kirkwood, SUNY Farmingdale, heather.kirkwood@farmingdale.edu Thomas Tanner, University of Pennsylvania, Bloomsburg, ttanner@bloomu.edu Ashutosh Dixit, Cleveland State University, a.dixit1@csuohio.edu You Agreed to Teach WHAT? How to Succeed in a Social Media Marketing Course! Michelle Carpenter, Old Dominion University, mc@michellecarpenter.com Incentivizing Better Writing: The Fatal Flaw Policy Kirsten Passyn, The Citadel, kpassyn@citadel.edu

Michael Weeks, The Citadel, mweeks@citadel.edu

An Ethnographic Approach to Understanding Consumer Behavior using Team Projects Elaine M. Notarantonio, Bryant University, enotaran@bryant.edu

Thursday, September 26, 2019 9:45AM – 11:15AM Session 1.4: Arts, Music and Entertainment Marketing

Room: Exeter Session Chair: Combining Sport and Performance: Dramaturgical Identity Enactment among Independent Wrestlers Santi Angel, Dalton State College, sangel@daltonstate.edu Jon Littlefield, Dalton State College, jlittlefield@daltonstate.edu BlockChain Technology and the future of Video Games, Is Presence still Relevant? Stef Nicovich, University of Lynchburg, nicovich@lynchburg.edu Jessica Scheld, University of Lynchburg, scheld_j@lynchburg.edu How Impressionism Was Rescued: A Marketing and Cultural Perspective Kimball P. Marshall, Advance Market Planning, kimball.p.marshall@netzero.net Rene Desborde, Kentucky State University, rene.desborde@kysu.edu Pj Forrest, Alcorn State University, forrest@alcorn.edu

Thursday, September 26, 2019 9:45AM – 11:15AM Session 1.5: Advertising / Direct Marketing / Nonprofit Marketing

Room: Stuyvesant Session Chair: A research note on gender and taboo advertisements: the case of Spirit Airlines Blaise P. Waguespack, Embry-Riddle Aeronautical University - Daytona Beach, waguespb@erau.edu I Help People Similar to Me: The Role of Incidental Similarity on Heuristic Processing of Donations Jihye Lee, Jacksonville State University, jlee15@jsu.edu Academic ASK: Expanding the Arena of Charitable Marketing Targets Jacqueline A. Williams, North Carolina Agricultural and Technical State University, jacq@ncat.edu Kimberly McNeil, North Carolina Agricultural and Technical State University, krmcneil@ncat.edu G Carletta Simmons, North Carolina Agricultural and Technical State University, gcsimmon@ncat.edu Does Building Brand Communities in A Nonprofits Organization Lead to Organizational Commitment? Doreen E. Sams, Georgia College & State University, doreen.sams@gcsu.edu Janna Parker, James Madison University, parke4jm@jmu.edu

Thursday, September 26, 2019 9:45AM – 11:15AM Session 1.6: Education/Experiential Learning

Room: Vanderbilt Session Chair: The Self- Brand Similarity and Choice of Business Major: Theoretical Considerations Ceyhan Kilic, Tarleton State University, kilic@tarleton.edu Academic Dishonesty: Then and Now, A Comparison Elizabeth C. Alexander, Marshall University, alexanec@marshall.edu Kent Willis, Marshall University, willis23@marshall.edu An Evaluation of the Marketing Curriculum Based on Where the Arrows Land Victor J. Massad, Kutztown University of Pennsylvania, massad@kutztown.edu Feisal Murshed, Kutztown University of Pennsylvania, murshed@kutztown.edu

Thursday, September 26, 2019 9:45AM – 11:15AM Session 1.7: Student Session #1

Room: Amherst Session Chair: Promoting Prosocial Consumption for Socially Excluded Customers: The Role of Categorizing and Message Assertiveness Mohammed Alzanbagi, Florida International University, malzanba@fiu.edu Alexandra Aguirre-Rodriguez, Florida International University, aarodrig@fiu.edu Consumers’ Impact and Actions towards Online Fake Product Reviews Ying Jiang, University of Houston- Clear Lake, evansjiang@gmail.com

• L. Jean Harrison- Walker, University of Houston- Clear Lake, walker@uhcl.edu

Breaking up Before You Get Together: Brand Honesty and Product Preferences Karen Wallach, Emory University, karen.wallach@emory.edu Jagdish Sheth, Emory University, jag@jagsheth.com IKEA in India: Naan’ Your Average IKEA: An International Marketing Case Study Lauren Gaines, Kennesaw State University, lgaines8@students.kennesaw.edu Jessica Parkhurst, Kennesaw State University, jessicaparkhurst21@gmail.com Mona Sinha, Kennesaw State University, msinha1@kennesaw.edu

Thursday, September 26, 2019 11:30AM – 1:00PM Session 1.8: Social Media Marketing

Room: Vanderbilt Session Chairs: A Comparison of Demographics and Social Media Preferences in An Obgyn Office Jerome Christia, Coastal Carolina University, christia@coastal.edu Exploring CSR Communication on Twitter Terry Damron, Austin Peay State University, damront@apsu.edu Lindsey Batts, Austin Peay State University, lbatts1@my.apsu.edu How College Departments Can Use Inbound Digital-Content Marketing to Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, and Unanswered Questions Julie M. Pharr, Tennessee Technological University, jpharr@tntech.edu Social Media WOM: How Social is Your Social Media? Nik Nikolov, Appalachian State University, nikolovan@appstate.edu Ismail Karabas, Murray State University, ikarabas@murraystate.edu

Thursday, September 26, 2019 11:30AM – 1:00PM Session 1.9: Sports Marketing

Room: Stuyvesant Session Chairs: The Impact of Program Dominance on Student Interest In College Football George W. Stone, North Carolina A&T State University, gwstone@ncat.edu Michael Jones, Southeastern Louisiana University, michael.jones@selu.edu An Analysis of Gender Differences in Ratings of Importance of School Physical Education and Recreation Programs Paul J. Costanzo, Western New England University, paul.costanzo@wne.edu The Influence of Athletics on University Branding: Through the Lens of Key Stakeholders Justin Grubb, Missouri Western State University, jgrubb2@missouriwestern.edu Shiva Nandan, Missouri Western State University, snandan@missouriwestern.edu The Utilization of Hiring High-Profile Head Football Coaches to Market the Athletic Department and Boost Fan Attendance at NCAA Division I Institutions Tim Wilson, Tusculum University, twilson@tusculum.edu Chris Croft, University of Southern Mississippi, chris.croft@usm.edu Sabrina Reed, Tusculum University, sreed@tusculum.edu

Thursday, September 26, 2019 11:30AM – 1:00PM Session 1.10: Entrepreneurship / Small Business Marketing / Ethical Business and Marketing Considerations / Food Marketing

Room: Exeter Session Chair: Understanding Entrepreneurial Marketing through Customer Orientation of Hispanic and Black Business Owners Linda Golden, University of Texas, Austin, utlindagolden@gmail.com Robert Peterson, University of Texas, Austin, rap@austin.utexas.edu The Moral Philosophies of Small Business Owners and Managers and Their Ability to Perceive Ethical Problems La Toya M. Russell, Cleveland State University, latoyam.russell@oh.rr.com Ashutosh Dixit, Cleveland State University, a.dixit1@csuohio.edu The Moral Philosophies of Small Business Owners and Managers and Their Ability to Perceive Ethical Problems La Toya M. Russell, Cleveland State University, latoyam.russell@oh.rr.com Ashutosh Dixit, Cleveland State University, a.dixit1@csuohio.edu Habit and Sodium Major Factors for Seniors in Restaurants Catheleen S. Jones, Robert Morris University, jones@rmu.edu

Thursday, September 26, 2019 11:30AM – 1:00PM Session 1.11: Student Session #2

Room: Amherst Session Chair: Customer Loyalty the Disney Way Kelley Lawrence, Central Connecticut State University, klaw222@yahoo.com Henry Greene, Central Connecticut State University, hgreene@ccsu.edu An Empirical Study of Customer Evaluation of the Unethical Behaviors Committed by Public Servants Alexis Moore, Marshall University, moore787@marshall.edu Elizabeth Alexander, Marshall University, alexanec@marshall.edu The Curiosity of Class Learning from a Hands-on Project - H&M Company: An Analysis of Marketing Strategies in the STP Process M. Azam Awan, Minnesota State University – Moorhead, awanmu@mnstate.edu Wooyang Kim, Minnesota State University – Moorhead, wooyang.kim@mnstate.edu Dancing on the Edge: Establishing a sustainable performer-audience relationship in the performance of ethnic arts to a heterogeneous audience Angie Xiao, University of Kentucky, axia122@outlook.com Allan Chen, University of Kentucky, allanchen@uky.edu

Thursday, September 26, 2019 2:15PM – 3:30PM Session 1.12: Social Marketing / Corporate Social Responsibility / Services Marketing

Room: Exeter Session Chairs: Is the Price Fair Mona Sinha, Kennesaw State University, msinha1@kennesaw.edu Ann Mirabito, Baylor University, Ann_Mirabito@baylor.edu Haipeng (Allan) Chen, University of Kentucky, allanchen@uky.edu Comparison of Millennials, Generation X, and Baby Boomers Attitudes Toward Preventive Health Information: A Social Media Emphasis Joe Cangelosi, University of Central Arkansas, joec@uca.edu A Starbucks Blend: Race, Social Marketing and Corporate Social Responsibility Yvette Lynne Bonaparte, North Carolina Central University, bonapartephd@gmail.com The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities? Rama Jayanti, Cleveland State University, r.jayanti@csuohio.edu Samaya Baljepally, Knoxville Youth Health Board, clotbuster@yahoo.com

Thursday, September 26, 2019 2:15PM – 3:30PM Session 1.13: Hospitality and Tourism / Sports Marketing

Room: Vanderbilt Session Chairs: GenZ and the Family Vacation Peggy Shields, University of Southern Indiana, pshields@usi.edu Revising a Conceptual Model and Scale to Assess Interest in Medical Tourism Services Michael A. Petrochuk, Walsh University, mpetrochuk@walsh.edu Revamping the Eagle Empire: An Initiative for Improving Services and Social Media Content

• f a Collegiate Athletic Program

Steve Chen, Morehead State University, s.chen@moreheadstate.edu Anna Gdovak, Morehead State University, akgdovka@moreheadstate.edu Adrienne Hall, Morehead State University, anhall8@moreheadstate.edu Do Families that Tailgate Together Stay Together? Meredith David, Baylor University, meredith_david@baylor.edu Luke Lorick, Tailgating Challenge, tailgatingchallenge@gmail.com

Thursday, September 26, 2019 2:15PM – 3:30PM Session 1.14: Consumer Behavior / Retailing / Culture, Identity, and Ethnicity

Room: Stuyvesant Session Chairs: Consumer Behavior in the Ready to Eat Foods Category: An Exploration in an Emerging Market Shubhra Rajendra Meshram, Indian Institute of Management Bangalore, shubhra.meshram17@alumni.iimb.ac.in Preetika Muralidharan, Indian Institute of Management Bangalore, preetika.muralidharan17@alumni.iimb.ac.in Avinash Mulky, Indian Institute of Management Bangalore, avinash.mulky@iimb.ac.in An Examination of Factors Influencing Repurchase Intention towards a Fashion Brand in Thailand Howard W. Combs, San Jose State University, sugartop99@hotmail.com The Effect of Chinese Learning on Creativity Development: Can it Translate to Product/Marketing Creativity? Paulette Edmunds, Elizabeth City State University, pkedmunds@ecsu.edu Motivational Antecedents to Fandom and the Resultant Effects in the Foreign Contemporary Music Market Hyun Sang An, Minnesota State University Moorhead, hyunsang.an@mnstate.edu Wooyang Kim, Minnesota State University Moorhead, wooyang.kim@mnstate.edu

• C. Anthony Di Benedetto, Temple University, tonyd@temple.edu

Thursday, September 26, 2019 2:15PM – 3:30PM Session 1.15: Student Session #3

Room: Amherst Session Chair: Recruiting Students in Higher Education in the Age of Social Media Rachael Beller, Appalachian State University, bellerre@appstate.edu Pia Albinsson, Appalachian State University, albinssonpa@appstate.edu A Hands-On Online Library Research Project in A Principles of Marketing Course Ashley Conte, Pennsylvania State University - Altoona Tulay Girard, Pennsylvania State University – Altoona, tug1@psu.edu WIT Campus Logo Rebrand Cindy Jodesty, Kennesaw State University, cjodest2@students.kennesaw.edu NeCall Wilson, Kennesaw State University, nwilso46@kennesaw.edu

Friday, September 27, 2019 8:00AM – 9:30AM Session 2.1: Student Session #4

Room: Amherst Session Chair: Dr. Mona Sinha, Kennesaw State University Zara: Getting its Mojo back in China- An International Marketing Case Study Micah Graham, Kennesaw State University, micah.graham46@gmail.com Mona Sinha, Kennesaw State University, msinha1@kennesaw.edu Dissembling Ford's Tribulations in China-An International Marketing Case Study Mirabhai Grenham, Kennesaw State University, mirabhai.grenham@gmail.com Amanda Sorejian, Kennesaw State University, asorejian15@gmail.com Mona Sinha, Kennesaw State University, msinha1@kennesaw.edu From Bentonville to Bengaluru: Walmart’s Rocky Entry into India – An International Marketing Case Study Uzochukwu Obeki, Kennesaw State University, uobeki@students.kennesaw.edu Elisha Osakwe, Kennesaw State University Mona Sinha, Kennesaw State University, msinha1@kennesaw.edu

Friday, September 27, 2019 8:00AM – 9:30AM Session 2.2: Global Marketing

Room: Stuyvesant Session Chair: M-commerce Trust and Security Concern: A Comparison Between China and the U.S. M- Commerce Consumers Jihye Lee, Jacksonville State University, jlee15@jsu.edu James Thomas, Jacksonville State University, jthomas@jsu.edu Brent Cunningham, Jacksonville State University, brentc@jsu.edu Jianping Huang, Jacksonville State University, jhuang@jsu.edu An Investigation of Emerging Competitiveness of Indian Brands and Their Strategies for Building Brand Equity Shiva Nandan, Missouri Western State University, snandan@missouriwestern.edu An Investigation of Emerging Competitiveness of Indian Brands and Their Strategies for Building Brand Equity Shiva Nandan, Missouri Western State University, snandan@missouriwestern.edu

Friday, September 27, 2019 8:00AM – 9:30AM Session 2.3 Education/Experiential Learning

Room: Vanderbilt Session Chair: Can You Please Speak into the Microphone? Exploring Leaders in Marketing through a Podcast Assignment Michael A. Petrochuk, Walsh University, mpetrochuk@walsh.edu A Collaborative Approach to Blended Learning Design and Activities to Engage Students: A Case Study Tulay Girard, Pennsylvani State University – Altoona, tug1@psu.edu Lori Lysiak, Pennsylvani State University – Altoona, lal29@psu.edu Business Analytics Programs in Business School: What Can Marketing Do? Yanbin Tu, Robert Morris University, tu@rmu.edu Teaching an online MBA course: “Business in a Global Economy- The BRICS Nations” Hema A. Krishnan, Xavier University, krishnan@xavier.edu Mee-Shew Cheung, Xavier University, cheungm@xavier.edu

Friday, September 27, 2019 9:45AM – 11:15AM Session 2.4: Business-to-Business Marketing / Supply Chain Management

Room: Vanderbilt Session Chairs: Resources, Recycling, Regulations, and Reputation: A Case Study Comparison of Operations Sustainability Techniques Alan D. Smith, Robert Morris University, smitha@rmu.edu Economic Strength and Micropolitan Statistical Areas: Looking Beyond Generalities

• W. Frank Thompson Jr., Troy University, wfthompson@troy.edu

Ayesha Tariq, Troy University, atariq@troy.edu Connie Nott, Troy University, dr.connie.nott@gmail.com Wells Fargo And Trust Issues: Impact On Financial Banking Alan D. Smith, Robert Morris University, smitha@rmu.edu Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief Alan D. Smith, Robert Morris University, smitha@rmu.edu

Friday, September 27, 2019 9:45AM – 11:15AM Session 2.5: Social Media Marketing

Room: Amherst Session Chair: Message Strategy and Consumer Engagement in Sponsored Posts on Facebook and Twitter Cynthia B. Hanson, High Point University, chanson@highpoint.edu Negative eWOM in the Restaurant Industry: A Concise Review of the Literature Renu Singh, South Carolina State University, rsingh2@scsu.edu Nikhil Bandodkar, South Carolina State University, nbandodk@scsu.edu The Influence of Social Media on Perceptions of Political Authenticity Kirsten Passyn, The Citadel, kpassyn@citadel.edu The Impact of the Social Media Influencer on Consumer Attitudes toward the Brand: The Mediating Role of Perceived Source Credibility in the Social Media Influencer Lubna Nafees, Appalachian State University, nafeesl@appstate.edu Christy M. Cook, Appalachian State University, cookcm@appstate.edu James Stoddard, Appalachian State University, stoddardje@appstate.edu

Friday, September 27, 2019 9:45AM – 11:15AM Session 2.6: Green Marketing / Marketing Strategy

Room: Stuyvesant Session Chairs: Why Build Sustainable Relationships with Customers? Kei Aoki, Konan University, aoki@konan-u.ac.jp Aberdeen Borders, Kennesaw State University, aborder4@kennesaw.edu Deborah Lester, Kennesaw State University, dlester@kennesaw.edu Turnin’ It Upside Down: Using the Flipped Classroom to Advance Student Knowledge and Application in a Marketing Capstone Course Michael A. Petrochuk, Walsh University, mpetrochuk@walsh.edu The moderating role of entrepreneurial orientation and trust on the relationship between network range and firm performance Hangjun Xu, Union University, jxu@uu.edu Strategy and marketing: Can alignment be measured? Stephen Carlson, Piedmont College, scarlson@piedmont.edu

Friday, September 27, 2019 11:30AM – 1:00PM Session 2.7: Education / Experiential Learning

Room: Stuyvesant Session Chair: The Pros and Cons of “Starting from Scratch” Marketing Research as a Tool for Teaching the Marketing Research Process: Questions Related to Developing Team Cohesion and Maximum Participation Among Members. George W. Stone, North Carolina A&T State University, gwstone@ncat.edu An Innovative Approach to Marketing Curriculum that Prepares Students for the Workforce Diane R. Edmondson, Middle Tennessee State University, diane.edmondson@mtsu.edu Lucy Matthews, Middle Tennessee State University, lucy.matthews@mtsu.edu Education by Implementation: Experiential Case Study Creation for MBA Practicums Thomas Tanner, Bloomsburg University of Pennsylvania, ttanner@bloomu.edu Heather Kirkwood, SUNY – Farmingdale, heather.kirkwood@farmingdale.edu Tyler Milfeld, University of Tennessee – Knoxville, tmilfeld@vols.utk.edu Yvonne Tanner, ymdonovan@hotmail.com

Friday, September 27, 2019 11:30AM – 1:00PM Session 2.8: Global Marketing / Analytics, Technology, The Internet of Things

Room: Vanderbilt Session Chair: A Study of Factors Influencing the Online Purchasing Intention toward Online Shopping in Thailand Howard W. Combs, San Jose State University, sugartop99@hotmail.com Harnessing the BOP Ecosystems of China and India for Competitive Advantage Hema A. Krishnan, Xavier University, krishnan@xavier.edu Mee-Shew Cheung, Xavier University, cheungm@xavier.edu Executive Perception of Machine Learning for Marketing Decisions Beverly Wright, RelationalAI, beverlywrightphd@gmail.com TAM and Place: The Role of Convenience in Technology Acceptance

• J. Paul Leavell, Nusenda Credit Union, pleavell@nusenda.org

Friday, September 27, 2019 11:30AM – 1:00PM Session 2.9: Student Session #5

Room: Amherst Session Chair: Privacy Concerns About Genetic Testing: Does Ethnicity Matter? Zahra Deinde Smith, Kennesaw State University, zahra.deindesmith@gmail.com Mona Sinha, Kennesaw State University, msinha1@kennesaw.edu Can Ad-Spending Increase Market Share? The Competitive Effect Of Advertising Spending On Market Share Rae Yule Kim, Rutgers University, rae.yule@gmail.com 23 & Who: Ethical Issues in B2C sales in DNA testing Claire Carder Herman, University of Arkansas at Little Rock Casey Rockwell, University of Arkansas at Little Rock, ccrockwell@ualr.edu An Analysis of Millennials and their Interactions With Financial Institutions Fallon N.Endsley, Middle Tennessee State University, Fne2b@mtmail.mtsu.edu Lucy M.Mathews, Middle Tennessee State University, lucy.matthews@mtsu.edu Cheryl Ward, Middle Tennessee State University, Cheryl.Ward@mtsu.edu

Saturday, September 28, 2019 8:00AM – 9:30AM Session 3.1: Case Studies/Special Topics

Room: Amherst Session Chair: Funding and Failure: Sweet's Lollipop Shop Casey Rockwell, University of Arkansas at Little Rock, ccrockwell@ualr.edu Tapping the Brakes: An Exploratory Survey into Consumer Perceptions of Autonomous Vehicles Matt Zothner, Appalachian State University, zothnermt@appstate.edu George D. Shows, Appalachian State University, showsgd@appstate.edu Pia A. Albinsson, Appalachian State University, albinssonpa@appstate.edu Case: Goods or Services? Consumers that Prefer Access Over Ownership John E. Crawford, Lipscomb University, john.crawford@lipscomb.edu A Case Study: International Graduate Student Recruitment and Marketing - How to Lose $12,000 Marshal Chaifetz, Kennesaw State University, mchaifet@kennesaw.edu

Saturday, September 28, 2019 9:45AM – 11:15AM Session 3.2: Case Studies/Special Topics

Room: Amherst Session Chair: Engagement, Innovation, Impact: AACSB Definition and Faculty Perspective on Implementation Panel

• M. Meral Anitsal, Tennessee Tech University, MAnitsal@tntech.edu

Panelists:

• M. Meral Anitsal, Tennessee Tech University, MAnitsal@tntech.edu

Ismet Anitsal, Missouri State University, IAnitsal@MissouriState.edu Elizabeth Alexander, Marshall University, alexanec@marshall.edu Michael Jones, Southeastern Louisiana University, michael.jones@selu.edu Tommy Hsu, Tarleton State University, hsu@tarleton.edu

Saturday, September 28, 2019 11:30AM – 1:00PM Session 3.3: Case Studies/Special Topics

Room: Amherst Session Chair: Ah-Ha Moments in Teaching, Service, and Scholarship Panel Moderator:

• Dr. Deborah Lester, Professor of Marketing and Professional Sales, Coles College of Business,

Kennesaw State University, dlester@kennesaw.edu. Panelists:

• Dr. Aberdeen Leila Borders, Kennesaw State University, aborder4@kennesaw.edu
• Dr. Jennifer Hutchins, Kennesaw State University, jhutch35@kennesaw.edu
• Ms. Laura Robinson, Kennesaw State University, lrobin39@kennesaw.edu
• Dr. Lenita Davis, University of Arkansas Little Rock, lmdavis@ualr.edu
• Dr. Marshal Chaifetz, Kennesaw State University, mchaifet@kennesaw.edu
• Dr. Mona Sinha, Kennesaw State University, msinha1@kennesaw.edu
• Ms. NeCall Wilson, Kennesaw State University, nwilso46@kennesaw.edu
• Dr. R. Keith Tudor, Kennesaw State University, ktudor@kennesaw.edu

2019 AtMA Conference Track Chairs

Advertising / Direct Marketing

• Dr. Ceren Ekebas-Turedi

Purdue University Northwest Email: cturedi@pnw.edu Analytics, Technology, The Internet of Things

• Dr. Beverly Wright

RelationalAI Email: beverlywrightphd@gmail.com Arts, Music and Entertainment Marketing

• Dr. Jon Littlefield

Dalton State College Email: jlittlefield@daltonstate.edu Business-to-Business Marketing / Supply Chain Management

• Dr. Alan D. Smith

Robert Morris University Email: smitha@rmu.edu Consumer Behavior / Retailing

• Dr. Elizabeth Alexander

Marshall University Email: alexanec@marshall.edu Culture, Identity, and Ethnicity

• Dr. Wooyang Kim

Minnesota State University Email: wooyang.kim@mnstate.edu Education/Experiential Learning

• Dr. Kirsten Passyn

The Citadel: The Military College of South Carolina Email: kpassyn@citadel.edu Entrepreneurship / Small Business Marketing

• Dr. Michael Jones

Southeastern Louisiana University Email: michael.jones@southeastern.edu

2019 AtMA Conference Track Chairs – continued

Ethical Business and Marketing Considerations

• Dr. Heather Kirkwood

State University of New York-Farmingdale Email: heather.kirkwood@farmingdale.edu Food Marketing

• Dr. Deirdre Guion-Peoples

North Carolina Central University Email: dguion@nccu.edu Global Marketing

• Dr. Aray Chen

Tarleton State University Email: araychen@tarleton.edu Green Marketing / Sustainability

• Dr. Amiee Mellon

University of Montevallo Email: amellon@montevallo.edu Hospitality and Tourism

• Dr. Meral Anitsal

Tennessee Tech University Email: manitsal@tntech.edu

• Dr. Ismet Anitsal

Tennessee Tech University Email: IAnitsal@MissouriState.edu Marketing Research

• Dr. Harriette Bettis-Outland

University of West Florida Email: hbettiso@uwf.edu Marketing Strategy

• Dr. Ceyhan "C.K." Kilic

Tarleton State University Email: kilic@tarleton.edu

2019 AtMA Conference Track Chairs – continued

Nonprofit Marketing

• Dr. George Stone

North Carolina A&T State University Email: gwstone@ncat.edu Professional Sales / Sales Management

• Dr. Lucy Matthews

Middle Tennessee State University Email: lucy.matthews@mtsu.edu Services Marketing

• Dr. Brian Kinard

University of North Carolina at Wilmington Email: Kinardb@uncw.edu Social Marketing/Corporate Social Responsibility

• Dr. Yi-chia “Shair” Wu

Tarleton State University Email: yichiawu@tarleton.edu Social Media Marketing

• Dr. Terry Damron

Austin Peay State University E-mail: damront@apsu.edu Sports Marketing

• Dr. Tommy Hsu

Tarleton State University Email: hsu@tarleton.edu Special Sessions / Case Studies

• Dr. Lenita Davis

University of Arkansas at Little Rock Email: lmdavis@ualr.edu Student Track

• Dr. Jennifer Hutchins

Kennesaw State University Email: jhutch35@kennesaw.edu

• Dr. Mona Sinha

Kennesaw State University Email: msinha1@kennesaw.edu