QANTAS AIRWAYS LIMITED 2011 STRATEGY DAY
12 December 2011
2011 STRATEGY DAY 12 December 2011 Agenda TIME PRESENTATION - - PowerPoint PPT Presentation
QANTAS AIRWAYS LIMITED 2011 STRATEGY DAY 12 December 2011 Agenda TIME PRESENTATION SPEAKER 8.30am CEO Address Alan Joyce 8:45am Integrated Group Strategy Jayne Hrdlicka 8:55am Leading Domestic Business Jayne Hrdlicka 9:05am Qantas
12 December 2011
TIME PRESENTATION SPEAKER
8.30am CEO Address Alan Joyce 8:45am Integrated Group Strategy Jayne Hrdlicka 8:55am Leading Domestic Business Jayne Hrdlicka 9:05am Qantas Domestic Rob Gurney 9:20am Qantas Frequent Flyer Simon Hickey 9:35am Jetstar Domestic Bruce Buchanan 9:50am Freight Rob Gurney 10:00am Domestic Q&A Alan Joyce and Management Team 10:30am BREAK: MORNING TEA 10:50am CEO Welcome Back Alan Joyce 10:55am Transforming Qantas International Lyell Strambi 11:25am Jetstar: Growing in Asia Bruce Buchanan 11:45am International Q&A Alan Joyce and Management Team 12:15pm Group Fleet and Funding Strategy Gareth Evans 12:35pm Summary and Group Q&A Alan Joyce and Management Team 1:00pm SESSION ENDS: LUNCH
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about our brands
exceptional experiences to
experiences to the right mix of customers, cost competitively
the world, driving even deeper levels of customer engagement across all brands
sales and distribution
management
This will be made possible by the combination of:
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Qantas, Jetstar, Ansett, Aer Lingus
Alan Joyce
Chief Executive Officer
Qantas, Caltex, KPMG
Gareth Evans
Chief Financial Officer
Jetstar, Boston Consulting Group
Bruce Buchanan
Group Chief Executive Officer, Jetstar
Qantas, Ansett, Air New Zealand
Lesley Grant
Group Executive
Qantas, British Airways
Rob Gurney
Group Executive Qantas Airlines Commercial
Qantas Frequent Flyer, Qantas, Bovis Lend Lease, Arthur Andersen
Simon Hickey
Chief Executive Officer Qantas Frequent Flyer
Qantas, Bain and Company, GM roles in consumer products
Jayne Hrdlicka
Group Executive Strategy and Technology
Qantas, Memtec
Brett Johnson
General Counsel
Qantas, Coca-Cola Amatil, Andersen Consulting, Westpac
Jon Scriven
Group Executive People and Corporate Services
Qantas, Virgin Atlantic, Ansett
Lyell Strambi
Group Executive Qantas Airline Operations
Qantas, Transport and Tourism Forum, Tourism Australia
Olivia Wirth
Group Executive Government and Corporate Affairs 6
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Asian expansion
million members and more than 500 partners
and dedicated freighter operations
leisure travellers
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MACRO- ECONOMIC
different rates
COMPETITION
INTERNATIONAL
competitors
Middle East, China & SEA
DOMESTIC
rivalry, rational capacity deployment
resource sector
INDUSTRY CONSOLIDATION • Cross border and
inter-regional
REGULATORY
bilateral agreements
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2010-2030 TRAFFIC Asia Pacific Europe Middle East North America Latin America CIS Africa 1,000 2,000 3,000 4,000 5,000 2010 TRAFFIC
Source: Airbus
28% 27% 27% 7% 5% 3% 3%
% of 2010 world RPK 20-year growth % of 2030 world RPK
WORLD TRAFFIC BY AIRLINE DOMICILE (RPK BILLIONS)
5.7% 4.0% 3.3% 7.4% 6.1% 4.9% 5.6% 33% 23% 20% 11% 6% 4% 3%
20-year world annual traffic growth
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10-YEAR AVERAGE ANNUAL RPK GROWTH FROM/TO/WITHIN THE PACIFIC REGION (2010 – 2020)
MIDDLE EAST 8.3% AFRICA 6.0% INDIAN SUB
5.6%
PRC 6.2% ASIA
5.7%
JAPAN 4.0% NORTH AMERICA 5.0% LATIN AMERICA 8.3% DOMESTIC & INTRAREGIONAL 5.0%
Source: Airbus
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Building on our strong domestic business:
Growing Jetstar in Asia
Building customer loyalty through great experiences and multiple brands
Transforming Qantas International Deepening FFP1 member and partner engagement Profitably building
share through dual brands Growing
businesses
Engaging and developing our people
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Safety is always our first priority
VALUE INHERENT IN THE GROUP
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Diversification Scale benefits Flexibility Synergies
World leading integrated management system Proactive engagement with regulatory and industry bodies Group-wide Business Resilience framework and culture Safety priority and capability proven
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– Three unions involved – ALAEA1, AIPA2 and TWU3 – Represents 18% of workforce
14 unions
10,000 employees (more than 33% of workforce) represented by 4 unions in the past 15 months, including:
– ASU4 – NUW5 – Short Haul FAAA6
next 12 months
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QANTAS CUSTOMERS CAN BOOK WITH ABSOLUTE CONFIDENCE AND CERTAINTY
Qantas Group engagement1 score 2011 Average score for Australian
Lower scores in some areas e.g. pilots & engineers
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strong leaders
engagement initiatives
in problem solving
targets and metrics for line managers to implement engagement plans
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Grow “asset-light” businesses which deliver attractive returns Maintain profit-maximising 65% position Capitalise on attractive growth
Grow and enhance Qantas Frequent Flyer
PILLARS OBJECTIVES PROGRESS
Return business to profitability
ACHIEVEMENTS
Growing Jetstar in Asia Transforming Qantas International Profitably building
share through dual brands Deepening FFP3 member and partner engagement Growing our portfolio of related businesses
Service Agreement 8. Based on Gross Revenues
Building on our strong domestic business
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Building on our strong domestic business
JQ leading LCC NPS
PILLARS METRICS CURRENT RETURNS
TARGET RETURNS
Growing Jetstar in Asia Transforming Qantas International Profitably building
share through dual brands Deepening FFP member and partner engagement Growing our portfolio of related businesses Continue to strongly exceed cost of capital1
ROIC > WACC ROIC > WACC ROIC > WACC ROIC < WACC ROIC ~ WACC ROIC > WACC
Continue to exceed cost of capital and grow returns Continue to exceed cost
Improve return
Improve return
ROIC > WACC ROIC > WACC ROIC ~ WACC ROIC > WACC
Deliver sustainable and attractive returns to shareholders
Airlines segment is to sustainably exceed the cost
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MARKET DYNAMICS COMPETITION FOR MARKET SHARE INTRODUCTION OF LCCS MATURING MARKET STEADY STATE DUOPOLY Profit Maximising Market Share %
3.0% 3.6% 3.0% ~3.0% 4.5% 7.0% 8.0% ~4.0% 1981-1990 1991-2000 2001-2010 2011-2020
Source: BITRE, Internal Estimates
DECADE OUR HISTORY COMPETITOR HISTORY GROUP MARKET SHARE
50% 50% 65% 65%
GDP1 Market Capacity2
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Passionate teams, highly engaged Safety is always our first priority Attractive related businesses, leveraging market strength Profit maximising 65% market share Operational excellence and innovation Customer experience and engagement leadership Strong multi-brand model
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…with each segment’s contribution varying across market dimensions… …with each segment’s contribution varying across market dimensions… There are three distinct behavioural segments…
4 2 1 6 5 3
Leisure A Leisure B Leisure C Business A Business B Business C
Revenue PAX Customers C B A
There are three distinct behavioural segments…
(Rank)
Source: Qantas whole-of-market flyer survey – August 2009
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BUSINESS MAKE IT EASY BUSINESS PRICE DRIVEN
PRICE SENSITIVITY
HIGH LOW
TRAVEL PURPOSE
BUSINESS LEISURE
BUSINESS COMFORT SEEKERS LEISURE MAKE IT EASY LEISURE PRICE DRIVEN LEISURE COMFORT SEEKERS 28
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UNIT COST
COMPETITOR
Differential
QANTAS
ROUTES (ACTUAL SAMPLE)
Benefits are driven by distribution, scale, network and relative frequency leading to maximum profitability for the Group
Revenue share
High capacity share = superior revenue share 65% is the optimum position on the ‘S’ curve
20 40 60 80 100 10 20 30 40 50 60 70 80 90 100 Capacity share (% ASKs) 65 Competitor 2 Competitor 1 JQ when no QF on route QFG Qantas Group 31
Source: Historical total market data has been taken from BITRE. FY12 onwards are based on internal estimates and assume that Qantas Group maintains 65% market share.
ASKs (Billions) Qantas Group Market Share (%)
65%
0% 10% 20% 30% 40% 50% 60% 70% 20 40 60 80 100 120 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17
Qantas Domestic Jetstar Domestic Other QA Group Market Share (%)
Premium Market Forecast Growth ~ GDP Leisure Market Forecast Growth > GDP
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Qantas Domestic (LHS) Jetstar Domestic (LHS) Other (LHS) QAN Group Market Share (%) (RHS)
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LARGEST DOMESTIC NETWORK
QANTAS MAINLINE
̶ Operating ~2,450 flights/week ̶ 17m passengers annually1 ̶ Fleet of 81 aircraft
QANTASLINK
̶ Operating ~2,000 flights/week ̶ 5m passengers annually1 ̶ Fleet of 57 aircraft servicing 55 destinations
NETWORK AVIATION
& resources industries
̶ Operates 6 Embraer Brasilia & 7 Fokker 100 aircraft
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THE CLEAR CHOICE FOR BUSINESS AND PREMIUM LEISURE TRAVELLERS
Operational excellence and efficiency
Passionate teams, highly engaged Safety is always our first priority
Corporate and SME relationship strength Superior customer experience and engagement Iconic and contemporary brand Infrastructure strength to grow with our customers
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PILLARS KEY MEASURES Superior customer experience and engagement
Leverage iconic and contemporary brand
Leverage Corporate and SME relationship strength
Infrastructure strength to grow with our customers
Operational excellence and efficiency
CONTINUE TO STRONGLY EXCEED COST OF CAPITAL (QANTAS AIRLINES4 SEGMENT TO SUSTAINABLY EXCEED COST OF CAPITAL IN LONG TERM)
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most frequent flyers
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for business and premium leisure travellers
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Exclusive Chairman’s Lounge
Consistent end to end look and feel Empowering
do a great job Pioneering technology innovation Engagement through multi-channels WE WILL CONTINUE TO LIFT THE BAR ACROSS THE BOARD …ON THE GROUND Consistently exceptional experience for high value customers
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experience
— Award winning service — Best dining experience in the air — Leadership in In Flight Entertainment
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Significant underlying emotional support of our brand
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We will continue to evolve our brand throughout 2012 and beyond Customers want to see us succeed
domestic & international networks
partnerships
commitments
commercial performance
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with capacity growing at 9.1% CAGR1
by Q400 expansion
regional destinations
1. ASKs over five years to FY11
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demand requirements
1. Queensland Resource Council July 2011 – Projects under study, committed or under construction 2. ‘Significant resource projects in WA’ Sep 2011, Department of Mines and Petroleum
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2.0 2.5 3.0 3.5 4.0 4.5 5.0
(billion ASKs)
40 45 50 55 60 65 70
Fleet Units
QantasLink Network Aviation ASK FY06 FY07 FY08 FY09 FY10 FY11 FY12 > 44
70% 72% 74% 76% 78% 80% 82% 84% 86% 88% 90% 92% Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Qantas Virgin Blue
Impacted by industrial action
ON TIME PERFORMANCE QANTAS VS. VIRGIN AUSTRALIA
JANUARY 2009 – NOVEMBER 2011
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Source: BITRE and Company Data
1. Forecast total B738 fleet units as at 31 December 2011 2. Includes transfers from Jetstar and Qantas International 3. A330-200 compared with B767-300, B737-800 compared to B737-400. Unit cost improvement and fuel savings are approximate.
BENEFITS OF FLEET RENEWAL
REDUCTION IN UNIT COST3 NARROW-BODY AIRCRAFT
2005 20111 2016 2021 B737-800 27 55 c70 c100 B737-400 21 14
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59 69 c70 c100
WIDE-BODY AIRCRAFT
2005 2011 20162 2021 B767 24 23
4 4 c28 c28
~5% ~7.5%
A330-200 B737-800
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Provide focus
value Position business for growth Create hero brand Increase member engagement Leverage assets to grow along the value chain into new markets and create new revenue streams Establish infrastructure and implement strategies along the value chain
Segmentation Relaunch Direct Earn Create Coalition Coalition Expansion
Segmented Member Strategies Grow along the Loyalty Value Chain
WE ARE HERE
COMPLETE IN PROGRESS COMPLETE COMPLETE COMPLETE COMPLETE 48
AIM:
program
household penetration
strategic advantages for Qantas
Vii Loyalty
adjacent industries and new geographies — Online Retail (epiQure by Qantas Frequent Flyer, Wishlist) — Data Analytics & Marketing — Operate third party loyalty programs
COALITION LOYALTY PROGRAM RELATED BUSINESSES
Driving Growth in the Core Innovate and Expand along the Loyalty Value Chain
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BEHAVIOURAL OUTCOMES
Customer acquisition Improved retention Increased share of wallet Improved margin
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Superior member experience and engagement World leading partner network Operational excellence Market leading insights and communication channels
Passionate teams, highly engaged Safety is always our first priority Innovate and expand along the loyalty value chain
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PILLARS KEY MEASURES
Maintain superior member experience and engagement
Leverage market leading insights and communication channels
in place
Maintain and extend the world leading partner network
Set the benchmark for operational excellence
Innovate and expand along the loyalty value chain
geographic markets
Continue to exceed cost of capital and grow returns
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insights
‒ Improved tier and cabin benefits to encourage and reward positive airline behaviour ‒ New level of recognition for our most frequent flyers – “Platinum One” ‒ Improved upgrade experience ‒ Improved access to classic award seats and upgrades
“epiQure by Qantas Frequent Flyer”
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their affiliates
& Sydney Marc Newson First lounges being extended offshore to LAX, SIN, HKG
More ways to earn and redeem points More destinations/better network
and 0.5m store products in FY11
More rewarding
Platinum One, upgrade overhaul)
experience
Better customer experience, with enhanced levels of recognition the more you fly
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Segmented strategies driving personalised engagement
Innovation around earning and redeeming options online Multi channel strategy for engagement Deepest consumer knowledge in the market
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SELECTION OF EXISTING PARTNERS NEW/EXCLUSIVE PARTNERS
Due in 2012: Malaysia Airlines Kingfisher Air Berlin
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STRATEGY AND PROGRAMME MANAGEMENT
Program Design Customer Insights Rewards Sourcing & Fulfilment Direct Marketing Call Centre Points Engine Partner Management
COMPONENTS OF QUALITY CONSUMER LOYALTY SOLUTIONS NEW CAPABILITIES
POS Data Capture Tools Online Customer Interface & Retail Expertise
The combination of QFF and Wishlist extends our capabilities
acquired through Wishlist
Operational expertise across end-to-end loyalty business Continue to invest in improving our loyalty infrastructure to drive operational excellence
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EXPERIENCE: Operating over 100 loyalty programs
Wishlist acquisition: a strategic enabler broadening our loyalty service offerings
CAPABILITY: Proven capability in multiple loyalty program solutions and in online
OPPORTUNITIES
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travellers
since 2004 launch
passengers annually
ASK GROWTH (bn)
Note: Aircraft as of Q4 2011
0.4 6.0 8.0 9.9 10.8 11.2 11.6 14.3 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11
+68%
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Lowest cost through
excellence and innovation World-leading ancillary revenue Strong brand with high customer engagement Commitment to low fares leadership
Safety is always our first priority Passionate teams, highly engaged
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Continue to exceed cost of capital
PILLARS KEY MEASURES
Lowest cost through operational excellence and innovation
Commitment to low fares leadership
World-leading ancillary revenue
passenger Strong brand with high customer engagement
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1
JETSTAR MASTERCARD IMPROVED QFF PROPOSITION NEW PRODUCTS E.G. IPAD SMS BOARDING PASSES CALL CENTRE CHAT, SKYPE INTEGRATION NEW PAYMENT METHODS
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13 15 16 19 28
10 20 30
AirAsia RyanAir Tiger EasyJet Jetstar
AVERAGE ANCILLARY REVENUE/PAX (AUD)
Source: Jetstar Oct 2011 YTD $/pax includes bag fees sold as bundle in JetSaver and JetFlex fares until May 2011, bag fees all sold separately after May 2011; EasyJet full year results year ended 30 Sep 2011; Tiger full year results year ended 31 Mar 2011; AirAsia Malaysia Q3 FY11 results; Ryanair half year results ended 30 Sep 2011
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LOGISTICS ONLINE RETAIL
Operate other Loyalty Programs Analytics Travel Distribution
Operate other Loyalty Programs Analytics Travel Distribution
OPERATE OTHER LOYALTY PROGRAMS ANALYTICS TRAVEL DISTRIBUTION
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Freighters
Freight Terminals
Brisbane and Perth
Belly Space
passenger flights
Jets Transport Express
to the air freight industry
Express Freighters Australia
to QFE 2
Australian air Express
belly space network
Star Track Express
express/time sensitive cargo
to end service
Qantas Courier
and medium size enterprises and individuals
NETWORK SUBSIDIARIES JOINT VENTURES
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Leverage integrated freight network & relationships Capitalise
in Asia Pacific Lowest cost and best service through
excellence Market leading customer offering
Safety is always our first priority Passionate teams, highly engaged
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Continue to exceed cost of capital
PILLARS KEY MEASURES
Leverage integrated freight network and relationships
freight capacity
Market leading customer offering
Capitalise on growth opportunities in Asia Pacific
in region Lowest cost and best service through operational excellence
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Australian air Express - wholesale domestic line haul and cargo terminal operations Star Track Express - retail focused air and road express Reconfigure Joint Ventures to leverage strengths of two leading express freight brands
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COMPETITIVELY POSITIONED WITH ACCESS TO GROUP ASSETS
GROWTH IN ASIA
market dynamics e.g. shifting manufacturing trends to western China
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Note: Graph not to scale
Short Term Long Term UNDERLYING EBIT TIME
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Enhances Group’s strong domestic business
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Provides important business network solution for corporate customers
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Supports margin premium
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Integral to loyalty offering
financial performance is unsustainable
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STRUCTURALLY CHALLENGED
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Rise of Middle Eastern carriers
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Government sponsored competitors
STRUCTURALLY SOUND
79 Japan Europe Africa N America S America China Aus SE Asia NE Asia
Pillar 2
Strengthen Asia
Strong multi-brand model Safety is always our first priority
Strengthen Network
Passionate teams, highly engaged
Superior customer experience Underlying business transformation
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PILLARS KEY MEASURES Superior customer experience
Underlying business transformation
Strengthen network
premium leisure routes
Strengthen Asia
IMPROVE RETURNS ON CAPITAL (QANTAS AIRLINES5 SEGMENT TO SUSTAINABLY EXCEED COST OF CAPITAL IN LONG TERM)
OBJECTIVES RETURN QANTAS INTERNATIONAL TO PROFITABILITY SUSTAINABLY EXCEED COST OF CAPITAL FOR QANTAS AIRLINE SEGMENT1 SHORT TERM LONG TERM MILESTONES
business then improve profitability
capital, selectively invest in transformational opportunities
business
growth opportunities
BUILDING LONG TERM SHAREHOLDER VALUE
1.As defined in the 2011 Annual Report Note 2 (page 62). Qantas represents the Qantas passenger flying businesses and related businesses, and excludes Jetstar, Qantas Freight and Qantas Frequent Flyer.
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FLEET MODERNISATION GROUND PRODUCT MODERNISATION SERVICE CULTURE PROGRAM
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$m
$0 $250 $500 $750 2004 2005 2006 2007 2008 2009 2010 2011 2012
NEXT PHASE OF TRANSFORMATION INITIATIVES WILL BE MORE COMPLEX, BUT WILL DELIVER GREATER BENEFITS
Target
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QUAD ENGINE AIRCRAFT
2005 20111 2013 2016 B747 30 26 15 9 A380
14 14
Quad Engine Aircraft with A380 Product
0% 40% 80% 100%
~80% OF QUAD ENGINE AIRCRAFT - AWARD WINNING A380 PRODUCT BY MID 2013
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A380 v B747 ~8%
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B787-9 v B763 ~15%
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BENEFITS OPERATIONAL EFFICIENCIES REVENUE
Reduction in Minimum Connection Times (MCT) and new revenue
OTHER BENEFITS
Underpins Sydney as Qantas’ main hub, supports the international network alliance strategy, long term price and infrastructure surety
CUSTOMER
Increased product differentiation and seamless end-to-end customer experience
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MAXIMISING
BENEFITS STRENGTHENING EXISTING PARTNERSHIPS CREATING NEW ALLIANCES
NEW ALLIANCES Extended network reach Improved customer
Greater QFF earn/burn
Lower invested capital
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AND THERE IS MORE TO COME…
premium hub to Europe
̶ Larger, more premium market ̶ Better and more frequent connections with LAN to other South American destinations
possibilities over time
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Connectivity
Collaboration
Proposition
Depth of Integration Relationship Maturity
CODESHARE JOINT BUSINESS AGREEMENTS (JBA)
NOTE: REQUIRES ANTI TRUST IMMUNITY
INTERLINE EQUITY PARTNERSHIPS 1 2 3
148 Interline Agreements
Bilateral JBA (Profit/Revenue Share) e.g. QF / BA (JSA), AA / QF Multilateral JBA e.g. AA-BA-IB Transatlantic JBA
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26 bilateral codeshare partners
Commercial Value
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OPPORTUNITY ASSESSMENT FRAMEWORK
appropriate e.g. relationships, infrastructure, presence, experience
OBJECTIVES
are increasingly focused on Asia
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Includes existing Australian corporate customers and new Asian customers
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Appropriate network, destinations, frequencies and operational infrastructure
RATIONALE
carrier
̶ Destination and frequency disadvantage ̶ Market share has declined from 39% to 14%
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Fastest growing aviation market in the world
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Increasingly vital market to our corporate customers
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PILLARS PROGRESS ACHIEVEMENTS TO DATE
Superior Customer Experience
Underlying Business Transformation
Strengthen Network
reduced exposure to Europe
Strengthen Asia
airline
work in progress
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GLOBAL MIDDLE CLASS IN 2009 AND PREDICTION IN 2030
Source: IATA, data taken from OECD, Standard Chartered Research
still under penetrated
LCC GROWTH RATE 2001-2011
5%
UK Asia Pacific US
5%
Source: CAPA Centre for Aviation
5 10 15 20 25 30 35 40 45 50
% total seat capacity provided by LCCs 2008 2004 2006 2010 2002 UK (domestic) 2007 2011 Australia (domestic) 2009 Global US (domestic) Asia Pacific European Union 2003 2005 2001
MAJOR GROWTH OPPORTUNITY FOR LCCS IN ASIA PACIFIC:
LCC SHARE OF TOTAL CAPACITY BY REGION/COUNTRY
33%
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BUSINESS LAUNCH BASED AIRCRAFT3
Jetstar Australia 2004 36- A320s Jetstar Asia 2004 16- A320s & 3- A330s Jetstar International 2006 8- A330s Jetstar Pacific 2007 5- B737s & 2- A320s Jetstar NZ 2009 8- A320s Jetstar Japan 2012 3- A320s (at launch)
1 6 2 3 4 5 20 39 59 75 82 95 97 112
+28% CAGR
FY11 FY10 FY09 FY08 FY07 FY06 FY05 FY04
‒ Operations based across two continents and four countries ‒ Servicing 17 countries, 57 destinations ‒ Combined operating fleet of 78 aircraft1 ‒ 3,000 flights per week and growing
‒ Significant growth into China – servicing 10 ports, with further growth opportunities ‒ Launch of long-haul A330 base in Singapore
‒ Normalised PBT2 of SGD18m with 46% capacity growth
JETSTAR’S GROWING ROUTE NETWORK
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Lowest cost in every market we serve World-leading ancillary revenue Strong brand with high customer engagement Operational excellence and innovation
Safety is always our first priority Manage global and local priorities through a franchise operating model Passionate teams, highly engaged
Improve returns on capital to sustainably exceed cost of capital
PILLARS KEY MEASURES
Lowest cost in every market we serve
Operational excellence and innovation
World-leading ancillary revenue
passenger Strong brand with high customer engagement
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Jetstar Group scale Consistent customer experience Integrated Pan Asian network Consistently low fares Can do culture Operational efficiency Highly recognised brand World class ancillary revenues
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Southeast Asia Greater China Japan South Asia
Considered and prudent approach to growth and expansion
China: growing presence in global economy
international connectivity
China South Asia: likely to become an important market in the future
Japan: strengthening LCC competitive environment
Japan in 2012
Chinese ports Southeast Asia: evolved LCC market with strong competition
profitability
Current major Jetstar brand presence
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NEW OPPORTUNITIES JAPAN PACIFIC (VIETNAM) ASIA (SINGAPORE) INTERNATIONAL AUSTRALIA & NEW ZEALAND (DOMESTIC)
QF joint capacity & network management
Brand, Revenue Generation, Scale
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World’s 10th largest population: 127 million people
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Four of the world’s top ten routes by seats
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Large market with low LCC penetration
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Dominated by ANA (54%) & JAL Group (34%)
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Significant opportunity to stimulate demand with low fares
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Jetstar Japan to launch in 2012
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JAL & Mitsubishi strong local partners
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First true LCC covering entire Japanese market
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Leverages strong Jetstar brand position
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Grow to 24 aircraft1 in first few years
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Focus on domestic and international leisure destinations
Reinforcing Jetstar as the largest LCC in Asia Pacific2
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True cost leadership
Dual-brand strategy with Japan Airlines
Brand awareness and distribution networks in Japan
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CUSTOMER SATISFACTION ENVIRONMENTAL CREDENTIALS IMPROVING YIELDS OPERATIONAL EFFICIENCY COST REDUCTIONS
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2021 - 5 Fleet Types 2011 - 7 Fleet Types
A380 B747 A330
INTERNATIONAL
B767 B737-400 B737-800
DOMESTIC
A320 A330
JETSTAR
A380
INTERNATIONAL
A330 B737-800
DOMESTIC
A320 B787
JETSTAR
Additional B787
Allocation TBD - based on return measures 109
Note: excludes Regionals
1
1
Qantas Group: Current Average Fleet Age
8.3 years
Qantas Group: Target Average Fleet Age
8 – 10 years
Source: Company reports, data taken from last reported period where available as at May 2011 data. Qantas data as at Q3 2011
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4.3 8.3 9.6
3 6 9 12 15 Tiger Airways Tiger Airways Australia Ryanair Easyjet Air Asia Jetstar Airways Virgin Blue Emirates Singapore Airlines Qantas Group Qantas Airlines Air New Zealand JAL Japan Airlines Cathay Pacific British Airways Lufthansa United Airlines American Airlines Southwest Airlines Delta Airlines
YEARS
35.0 35.5 36.0 36.5 37.0 37.5 38.0 38.5 39.0 FY06 FY07 FY08 FY09 FY10 FY11 '000 Litres per ASK
Delivery of first 3 A380s
AVIATION FUEL CONSUMPTION
A380 A320neo B787
~ 10% ~ 15% ~ 20% REDUCTION IN FUEL CONSUMPTION 1 REDUCTION IN UNIT COST 1 ~8% ~15% ~8%
A380 A320neo B787-9
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BUILDING ON OUR STRONG DOMESTIC BUSINESS INTERNATIONAL OPERATIONS GROW JETSTAR IN ASIA
EXISTING NEW VENTURES
QANTAS JETSTAR
up to 11
24 x A320 (3 at launch)
Jetstar Asia Jetstar Pacific New Premium Carrier
24
42% economic interest
Jetstar Japan
7
27% economic interest
Aircraft
2
alternative model
OR
Jetstar International
Time Capacity FLEX UP FLEX DOWN
and invested capital
flexibility to scale up or down to meet market demand
‒
Contractual cancellation rights
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Up to 95 narrow-body aircraft and 25 wide-body aircraft lease renewals over next 10 years with 43 over the next 3 years
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Aircraft delivery reschedule rights
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Up to 50 aircraft retirements over the next 5 years
‒
Purchase options and purchase rights
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IMPROVED LIQUIDITY IMPROVED ACCESS TO DEBT REDUCED COST OF DEBT IMPROVED DEBT TERMS
INVESTMENT GRADE CREDIT RATING
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‒ Banks focusing on companies with stronger credit profiles
quality
‒ Limited impact on Qantas Group given our strong credit rating and range of alternate funding sources available
‒ e.g public bond markets, EETC-type structures, ECA1 and ExIm Bonds
‒ Well developed legal environment ‒ Access to assets ‒ Upcoming Personal Property Security Act
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and 3 x Q400
– Increased unencumbered narrow body aircraft by 16 in the past 2 years – Retained significant flexibility in the fleet plan
cash, structured leases, bank and ECA funding
the business in uncertain times, maintain an Investment Grade Credit Rating and target appropriate returns for shareholders
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Building on our strong domestic business
JQ leading LCC NPS
PILLARS METRICS CURRENT RETURNS
TARGET RETURNS
Growing Jetstar in Asia Transforming Qantas International Profitably building
share through dual brands Deepening FFP member and partner engagement Growing our portfolio of related businesses Continue to strongly exceed cost of capital1
ROIC > WACC ROIC > WACC ROIC > WACC ROIC < WACC ROIC ~ WACC ROIC > WACC
Continue to exceed cost of capital and grow returns Continue to exceed cost
Improve return
Improve return
ROIC > WACC ROIC > WACC ROIC ~ WACC ROIC > WACC
Deliver sustainable and attractive returns to shareholders
Airlines segment is to sustainably exceed the cost
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‒ Majority of businesses are strong – evolving, building and growing ‒ One underperforming business – transforming Qantas International ‒ New opportunities leveraging existing operations – growing Jetstar in Asia
‒ Management Team has depth of experience to lead change
investment profile
FOCUSED ON EXECUTING STRATEGY TO DELIVER SUSTAINABLE RETURNS TO SHAREHOLDERS
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