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2004 Full Year Results March 2005 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN. 30/03/2015 09:10:14 Admiral Is Different 2004 Highly Profitable a Fast Growing a Strongly Cash Generative


  1. 2004 Full Year Results March 2005 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  2. 30/03/2015 09:10:14 Admiral Is Different 2004  Highly Profitable a฀  Fast Growing a฀  Strongly Cash Generative a฀  a฀ Low Risk Profits 2 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  3. 30/03/2015 09:10:14 Financial Highlights  Adjusted core profit up 30% at £100.6 million (2003: £77.2 million)  Aggregate group turnover up 28% at £548.0 million (2003: £427.3 million)  Total final dividend of £24m  Final dividend per share of 9.3 pence 3 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  4. 30/03/2015 09:10:14 Highly Profitable Adjusted Core Profit (£m) (1) £100.6m £77.2m 28% 39% £55.2m 10% 16% 50% £38.2m 10% 31% 51% 56% 69% 50% 69% (2) 2001 2002 2003 2004 Ancillary Contribution & Other Profit Commission Underwriting Profit (1) Core profit is profit before tax, goodwill amortisation, share scheme charges, bonuses paid in lieu of dividends and interest payable (2) 2003 split is shown after adding back £6m of Munich Re profit commission accounted for in 2004 but relating to premiums earned in 2003 4 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  5. 30/03/2015 09:10:14 Highly Profitable Expense Ratios (1) Loss Ratios (4) 28% 28% 27% 85% 27% Market (2) Market (5) 78% 77% 75% 22% 73% Admiral (3) 71% Admiral (7) 18% 70% 64% 16% 15% 63% 59% 58% 15% 58% 58% (6) 2000 2001 2002 2003 2004 2000 2001 2002 2003 2004 Total Market (Earned Basis) Admiral (Ultimate Earned Basis) June 04 Total Market (Earned Basis) Admiral (Ultimate Best Estimate) Dec 04 Admiral (Earned Basis) (1) Including claims handling expenses (4) Excluding claims handling expenses (2) EMB analysis of FSA returns for total UK motor market (5) EMB analysis of FSA returns for UK private motor market Adjusted to exclude non- recurring expenses such as Lloyd’s costs and 2.5% non -recurring (3) (6) 2000 earned loss ratio includes claims incurred and premiums earned in 2000 on business written expense commission; based on net earned premiums before stop loss costs of £911,000 in 2001 in 1999 underwriting year and £607,000 in 2002 (7) Actuarial best estimate of ultimate outcome based on actuarial analysis 5 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  6. 30/03/2015 09:10:14 Highly Profitable Loss Ratio Development by Underwriting Year 89 81 80 79 76 73 73 71 71 70 Loss ratio % 66 66 64 63 60 2000 2001 2002 2003 2004 Underwriting year 2000 Accounts 2001 Accounts 2002 Accounts 2003 Accounts 2004 Accounts 6 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  7. 30/03/2015 09:10:14 Fast Growing Historical Revenue Growth (£m) (1) £548m £427m £379m £323m £263m £207m £150m £120m £100m £73m £47m £18m 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 (1) Revenues comprise total premiums written + gross other income + allocated investment income 7 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  8. 30/03/2015 09:10:14 Fast Growing Industry Internet Market Share of New % of Admiral Group sales started on the Business (1) Internet 72% 68% 58% 41% 38% 31% May 03- Nov 03- May 04- May 03- Nov 03- May 04- Oct 03 April 04 Oct 04 Oct 03 April 04 Oct 04 (1) Source: eBenchmarker’s estimates of UK online motor market in 2004. eBenchmarkers estimate that survey covers between 80% and 85% of the internet market Based on policies sold 8 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  9. 30/03/2015 09:10:14 Fast Growing Confused.com  Launched pilot for car 1,373 insurance price comparison in 2002  Largely charges fee per sale from 23 partners  Launching household pilot soon Quotes (000s) 590 131 2002 2003 2004 9 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  10. 30/03/2015 09:10:14 Market Update Combined Ratio for UK Motor Market Reasons for Reduced Cyclicality Combined Ratio (%)  Management believes the cycle will 140% be less volatile in future due to: 120%  Market consolidation 100%  Track record of profitable 80% underwriting by market leader 60% 40% 20% 0% 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 F2004 F2005 Source:1985 to 1997 Merrill Lynch Research analysis of DTI returns; 1998 to 2003 EMB analysis of Thesys data on FSA returns Source: 2004 & 2005 Deloitte 10 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  11. 30/03/2015 09:10:14 Market Update Where customers come from Where customers go 557k new customers 206k lapsed customers RBS 29.9% 31.1% NU 11.7% 10.2% HBOS 2.1% 8.0% RSA 3.3% 5.1% AA 3.5% 4.1% Other 49.5% 41.5% 11 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  12. 30/03/2015 09:10:14 Market Update % of Admiral customers moving (2004) <1% Asda Marks & 12.5% Spencer Virgin Ford Vauxhall First Direct Barclays Halifax 2.4% Post Office 1.4% 1.1% 1.1% Tesco Kwikfit Sainsbury Egg Saga 12 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  13. 30/03/2015 09:10:14 Market Rolling 12-month cumulative TV and press spend (£m) (1) 120 100 80 60 40 20 0 Dec ’94 Dec’95 Dec ’96 Dec. ’97 Dec’98 Dec ’99 Dec ’00 Dec ’01 Dec ’02 Dec ’03 Dec ‘04 (1) A C Nielsen 13 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  14. 30/03/2015 09:10:14 Multi-Brand Strategy Constant Reallocation of Marketing Funds To Most Efficient Marketing Efficiency: Yield (1) Split of Policies In-Force £ 10% 30.0 18% 27% 36% 25% 25.0 28% 11% 29% 20.0 27% 10% 8% 15.0 6% 54% 44% 10.0 36% 31% 5.0 2001 2002 2003 2004 2001 2002 2003 2004 Total Yield Admiral Bell Direct Diamond Total Policies elephant.co.uk In-force (000s) 582 679 778 1,008 (1) Yield is calculated as new business premium per £ of media spend 14 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  15. 30/03/2015 09:10:14 Current Trading  Raising rates  Maintaining marketing efficiency  Growing ancillary income 15 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  16. 30/03/2015 09:10:14 Growing Ancillary Income Motor Policies Sold and Renewed Ancillary Contribution (£m) (1) 1,155 881 767 667 585 £59.2m £44.7m 2000 2001 2002 2003 2004 £34.8m Ancillary Contribution per Policy Sold (1)(2) £28.4m £23.3m £50.7 £51.2 £40.0 £42.5 £45.3 2000 2001 2002 2003 2004 2000 2001 2002 2003 2004 (1) Before allocation of overhead expenses (2) Includes new business and renewals, before cancellations 16 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  17. 30/03/2015 09:10:14 Highly Cash Generative - Dividend Special Dividend Regular Dividend   Regular dividend increased from 40% to Special dividend of £16m following 45% of post tax profits (adjusted for exceptional tax credit received in 2004. exceptional tax credit).  Special dividend amounts to 6.2p per  Normal dividend amounts to 3.1p per share. share.  Dividend Committee to review potential for  Dividend paid twice a year. special dividend each half year. Calculation of regular dividend 100 million x 0.7 (after Corporation Tax) x 0.45 (% of profit for dividend) x 0.25 (% for one quarter of the year) = £8 million Ex dividend 27 April 2005 Record date 29 April 2005 Payment date 25 May 2005 17 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  18. 30/03/2015 09:10:14 Capital Efficiency % of 2004 Profit Exposed to Cycle % of Required Capital Retained by Admiral (2004) 56% 28% Ancillary & Other Underwriting Contribution Admiral Profit 25% Co-/re- insurance partners 75% % of Profit Retained by Admiral (2004) (1) 16% Co-/re- insurance Profit Commission partners Admiral 40% 60% Admiral Group’s core profit as % of total profits made, including grossed up underwriting results (1) 18 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

  19. 30/03/2015 09:10:14 Highly Cash Generative - Cash/investment balances 2004 2003 £000 £000 Non-regulated cash 50,096 30,035 Regulated cash 38,515 40,040 Total cash 88,611 70,075 Deposits with credit institutions 30,590 24,464 Government and sovereign 42,980 63,525 bond holdings Corporate bonds and similar 160,438 80,936 instruments 234,008 168,925 Grand total cash + investments 322,619 239,000 19 NOT FOR DISTRIBUTION IN THE UNITED STATES OR TO A U.S. PERSON OR IN CANADA OR JAPAN.

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