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Foot Traffic Patterns Average Weekday Foot Traffic • Weekday pedestrian counts near Farragut Sq, Metro stations usually the highest in the Golden N Street Northwest Triangle BID • Example: Connecticut & L averages about 4,500 per weekday (north-south); almost 9,000 people (east- west) Lafayette Square Source: Golden Triangle BID, 2015-2017 7

Foot Traffic Patterns Average Weekend Foot Traffic • Weekend pedestrian counts at and near Farragut Square remain high • Weekend nights show highest N Street Northwest traffic on Connecticut Ave, M Street near bars, restaurants, and lounges • Numbers shown here likely lower than actual due to pedestrian counter device limitations (e.g. undercounting crowds) Lafayette Square Source: Golden Triangle BID, 2015-2017 8

Foot Traffic Patterns • Weekday counts in the BID spike at AM & PM rush hours and at lunchtime • Golden Triangle BID is establishing comprehensive foot traffic count program  Can provide detailed data or deploy counters at tenant or broker request  Can measure foot traffic in two directions & break down into smaller time increments Source: Golden Triangle BID, 2015-2017 9

Metro Ridership Average Weekday Metro Entries & Exits • According to WMATA ridership data (from July Dupont Circle 17,574 (South) 2016 to June 2017):  There were over 44,000 riders per weekday (on average) at all entrances of Farragut North station.  More than 38,000 riders entered or exited at through Farragut West station each day Farragut West (Connecticut & L)  Nearly 18,000 riders used the south 10,653 Farragut North entrance of Dupont Circle staton daily 10,156 (Washington Sq.)  These are among the busiest Metro 23,377 Farragut North stations in the entire system. (17 th & K) Farragut Sq.  Numerous bus routes , including Farragut West 22,289 Farragut (18 th & I) 16,125 commuter buses and DC Circulator, also West (17 th & I) serve the area with high ridership rates. Source: WMATA, 2017 10

Vehicle Traffic • Vehicle traffic on K Street , Connecticut among the highest in the Golden Triangle • Connecticut & L: around 28,000 vehicles per average day (north-south) • Counts available for other parts of the BID as well upon request Source: MPSI/Kalibrate, via CoStar, 2016 11

Dining & Retail Options • 230+ eateries Fast casual, food trucks  Fine dining  Bars, happy hour   Coffeeshops • 250+ stores, services  Banks, pharmacies  Business services  Fitness & gyms  Salons & barbershops  Clothing, jewelry, gifts