18 18-19 19 MARC RCH 2020 20 www.ips .ipsa. a.ru ru SHOW - - PowerPoint PPT Presentation

INTER ERNA NATIONAL IONAL EXHIBIT HIBITION ION FOR PROMOT MOTION IONAL AL INDUST DUSTRY

EXPOCENTER, MOSCOW, RUSSIA

MARC RCH 2020 20

18 18-19 19

www.ips .ipsa. a.ru ru

SHOW OVERVIEW

IPSA is a professional B2B promotional event that is a traditional meeting spot for manufacturers and suppliers of promotional products with representatives of advertising agencies, large corporate customers and distributors from all over Russia. In just two days of the exhibition you can learn about new advertising products, as well as meet the professionals of the industry and discuss business issues.

EXHIBITION SEGMENTS

• Souvenir and promotional

products

• Gifts and gift wrapping
• POS-materials
• Promo textile
• Printing products
• Equipment and technologies

for promotional industry

• Leather business accessories
• Prizes and awards
• Edible gifts

IPSA - YOUR OPPORTUNITY

• f exhibitors

are satisfied with participation

• f exhibitors

have established new contacts

• f guests

are going to visit the next exhibition

• Hold personal meetings with decision makers of leading Russian

companies you could not reach before.

• Find new distributors and win the high-potential Russian market.
• Effectively present your products or services to key company

representatives face to face - all that cannot be done online.

• Become a trendsetter and an exclusive supplier of ideas to

the Russian market.

IPSA 2019 VISITORS ORS

3 093 total number of visitors

77% visitors from Moscow and Moscow region 20% visitors from 70 regions of Russia (+6%) 3% international visitors from 16 foreign countries (+2%)

Visitors from 17 countries: Russia, Azerbaijan, Armenia, Belarus, China, Cyprus, Germany, Israel, Kazakhstan, Kyrgyzstan, Latvia, Luxemburg, Mongolia, Poland, Spain, Turkey, Ukraine

77,53% 19,63% 2,84% Geography Moscow and Moscow Region Regions of Russia

24% 19% 13% 12% 9% 7% 6% 5% 5% Corporate buyers* Manufacturers Printing, publisher Distributors* Advertising/ event agencies* Advertising & producing companies Equipment, materials Retail Other

23% 22% 11% 11% 9% 5% 5% 3% 3% 2% 6% Marketing, PR specialists General director Sales/ Account department Procurement department Creative/ Design/ Photo Business development Freelance Commercial department Administrative department Technical department

Job Position Visitors profile

LARGEST COMPANIES ARE IN SEARCH OF DECISIONS AND IDEAS AT IPSA

Action • Avantgarde Brand Services Rus • E: mg • Alfa Bank • VTB 24 • Sberbank • Sandoz • Bayer • Honeywell • Almaz Antei • Norilsk Nickel • Schlumberger • TOTAL • Gazprom Neft • Danone • Kenwood • Nestle • PepsiCo • Siemens • Unilever Rus • Walt Disney Co • Metro CC • OBI • X5 Retail Group • ABC of Taste • COMUS • Megafon Retail • Moscow House of Books • Communications • Intel • Beeline • MGTS • Megafon • KORTROS • FSUE Program Directorate • VGTRK • News • Russian Newspaper • DHL Express • S7 Airlines • Sheremetyevo airport •Irkut Corporation • RZD • Nielsen • Consultant Plus • Russian Post • British Higher School of Design • Ford • Volvo • Havas Sport & Entertainment.

IPSA IS INCLUDED IN BUSINESS CALENDARS OF LEADING COMPANIES

TOP-5 POSITIONS VISITORS

• 1. General Director
• 2. Marketer
• 3. Business Development
• 4. Specialist of AC
• 5. Technical Manager

3 093 professional visitors

PARTICIPATING COUNTRIES

Belarus • Great Britain • Germany • India • Italy • China • Lithuania • Netherlands • Pakistan • Poland • Portugal • Russia • USA • Taiwan • Turkey • Uzbekistan • Ukraine • Switzerland • Sweden

More than 80 participating companies

TAKE PART T IN IPSA - DEVELOP YOUR BUSINESS SS!

IPSA EXHIBITORS

Promotional tools of IPSA allow you to increase the number of visitors at your stand. Choose the most appropriate options for your company and improve the efficiency of your participation.

83% of respondents established new contacts. 86% of respondents are satisfied with the exhibition and express likelihood to exhibit in IPSA 2020.

Giorgio Malaguzzi, Stilolinea (Italy): Russian market is quite new for us. We are Italian manufacturers of writing tools of our own brand and we carry

• ut the entire process of creating and promoting a product - from design to sales – all by ourselves. At the last

exhibition, we wanted to understand the market, evaluate the interest of Russian customers in our pens and find new distributors. We are satisfied with the number of contacts, but we will evaluate their quality later. Fabio, Le Laurion (Austria): We plan to enter Russian market, it is a huge market with a lot of potential. We are very positive about finding a partner in Russia. We have already received some orders.

ADVERTISING OPPORTUNITIES

Promotional tools of IPSA allow you to increase the number of visitors at your stand. Choose the most appropriate options for your company and improve the efficiency of your participation. Logo in printed show guide 100 EUR 1/2 ad module in show guide 155 EUR 1/4 ad module in show guide 95 EUR Logo on the hall scheme 100 EUR Sticker on the floor (by sq. m) 165 EUR 600 SMS shot (SMS no more than 3 parts, 70 characters each) 440 EUR Logo on visitors’ badges: both online and onsite (more than 3000) 750 EUR Printed materials distribution in the registration zone/ at the entrance/ at the conference zone (1 option) 230 EUR Promoter badge: a permission to distribute advertising materials at the exhibition hall (2 days) 250 EUR

ADVERTISING OPPORTUNITIES

Set your goals at IPSA and use all possibilities of the event to attract attention of visitors to your brand and products before, within and after the show days.

Package offers

LOGO EVERYWHERE pack

• Logo in the show guide
• Logo on the hall plan

170 EUR ONLINE PROMO pack

• Integration in the email shots (text up to 300 characters + logo + link to the

website)

• News publication on the website and IPSA social networks

210 EUR ADVERTISING AT THE EXHIBITION pack

• Banner /Roll-up placement
• Logo on the hall plan

290 EUR

Sponsorship offers

Options General Official Partner Partner bags for visitors (3500 pcs.) Renting of a mobile modular design 2x3 m (incl. it’s manufacturing, installation, dismantling). Placement of advertising structures is negotiated by the parties additionally. + + +

• Work of promoters in the exhibition hall during the

Exhibition working hours 2 promoters 1 promoter 1 promoter 1 promoter Logo placement on electronic and printed invitation cards of the exhibition + + + + Distribution of advertising materials at the registration desks during the Exhibition + + +

• Placement of an advertising module in the Exhibition guide

+ +

• Placement of the logo in the printed guide to the Exhibition

+ + + + Placement of the logo on the floor plan of the Exhibition and

• n all navigational banners

+ +

• Full online catalog package

+ + + + Sponsor’s banner on the main page of the official website + +

• Posting of two news in the social media of Exhibition

+ + + + Partner mention in the press releases of Exhibition + + + + Sponsor's logo in the newsletters of Exhibition + + + + Own newsletter on the visitors base of Exhibition +

• Price

3600 euro 2600 euro 1800 euro 1300 euro

RUSSIAN AN PROMO MO MARKET KET

 According to the AKAR industry market research, the largest customers of promotional products in Moscow are enterprises in the field of engineering and metallurgy, as well as food industry - 6% and 5% of the total production volume. Most often, Moscow companies purchase computer accessories and stationery - 9%, as well as clothing and printed materials - 8%.  The most popular choice in the regions is printed materials - 11% of the total turnover, writing supplements - 10% and clothing items - 9%. State institutions, as well as companies working in marketing, advertising and media are the leaders in order volumes - 9%.  Promising industries from the point of view of purchasing promotional products in the capital are light industry, where there was an increase in the number of orders by 3% compared to 2015, as well as medicine and pharmaceuticals - an increase of 2%.  In the Russian regions, demand for promotional products increased among companies providing leisure and tourism services - 4%, as well as in metallurgy - 3%.

ORGANISER

• Reed Exhibitions Russia is a worldwide expertise and competence. We conduct flagship shows of Russia,

CIS and Eastern Europe, and this means tens thousands of square meters and visitors annually.

• Reed Exhibitions delivers contacts, content and communities with the power to transform your business.
• Reed Exhibitions Global also organizes such key industry exhibitions as: PSI (Germany), Viscom (Italy),

Viscom (Germany), Promotional Goods Expo (Japan).

• With the help of unique tools to promote, support and increase loyalty, we create additional value for
• ur customers.

IPSA is a part of Reed Exhibitions business events portfolio. Reed Exhibitions is the world’s leading events organiser, with over 500 events in 30 countries. In 2014 Reed brought together over 7 million event participants from around the world. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed

• ffices. Reed Exhibitions serves 43 industry sectors with trade and consumer events.

WWW.IPSA.RU

+7 495 937 68 61

Kristina Evlampieva Project manager kristina.evlampieva@reedexpo.ru Tel.: +7 495 937 6861 ext. 170

WE INVITE YOUR COMPANY TO EXHIBIT! For more information please contact