15/09/16 Relational Fundraising growing givers hearts A Quick - - PDF document

▶
15 09 16
SMART_READER_LITE
LIVE PREVIEW

15/09/16 Relational Fundraising growing givers hearts A Quick - - PDF document

Mar 12, 2023 353 likes •494 views

15/09/16 Relational Fundraising growing givers hearts A Quick Survey Who enjoys fundraising? What percentage of your time is spent raising support? Have you seen a general trend of growth year on year? Do you feel

slide-1
SLIDE 1

15/09/16 Berni Dymet – chris5anityworks.com 1 Relational Fundraising

growing givers’ hearts

A Quick Survey

  • Who enjoys “fundraising”?
  • What percentage of your time

is spent raising support?

  • Have you seen a general

trend of growth year on year?

  • Do you feel slightly

embarrassed always asking for money?

The Theology of Fundraising

  • A command from God

Ex 25:1–9

  • Passed on to the people

Ex 35:4–10

  • The people respond

Ex 35:20–22,29

  • The final result

Ex 36:2–7

slide-2
SLIDE 2

15/09/16 Berni Dymet – chris5anityworks.com 2 Why Does God do it That Way?

  • 120 Light Years across
  • Over 200 billion stars (middle–weight)
  • One of 100 billion galaxies

Jesus has the answer (Matt 6:19–21, 24)

Elsie

Ministers of the Gospel

2 Cor 8:1–15

slide-3
SLIDE 3

15/09/16 Berni Dymet – chris5anityworks.com 3 Down to Business …

Acts 12:6–11

  • Two equal & opposite

mistakes

  • Over–spiritualise
  • Under–spiritualise

The One Big Mistake

It’s all about me

slide-4
SLIDE 4

15/09/16 Berni Dymet – chris5anityworks.com 4 Relationships are bilateral Relationship Based Fundraising

Does it work?

+ 4533%

Large vs Small Donations

slide-5
SLIDE 5

15/09/16 Berni Dymet – chris5anityworks.com 5 The Universal Income Model

Donors Freq x Avg x Income =

2000 4

x

$125

x =

$1 mil

✗ 15% Downturn Across Board

1000 6 $167 $1 mil 1700 3.4 $106 $614,125

x x = Donors Freq x Avg x Income =

2000 4

x

$125

x =

$1 mil 1000 6 $167 $1 mil 2300

4.6

$144 $1.52 mil

x x = Donors Freq x Avg x Income =

2000 4

x

$125

x =

$1 mil

✓ 15% Growth Across Board

slide-6
SLIDE 6

15/09/16 Berni Dymet – chris5anityworks.com 6 New Name Acquisition?

  • Survey – how do you acquire “new names”

Potentials 1st Donors Repeat Major

christianityworks Case Study

  • Confirmation screen
  • Email
  • CRM
  • Letter
slide-7
SLIDE 7

15/09/16 Berni Dymet – chris5anityworks.com 7 Back to You

  • How do you acquire new potential donors?
  • How could you do that better?
slide-8
SLIDE 8

15/09/16 Berni Dymet – chris5anityworks.com 8 Converting a Potential into 1st Time Donor

  • This is the crunch stuff
  • Compelling “value proposition”
  • Impact
  • Offer
  • Deliberate Ask
  • Survey – how do you do it?

christianityworks Case Study

  • Letter that goes with

free offer

  • Welcome series letter
  • Welcome series email
  • Then onto regular

mail/email

Back to You

  • How do you convert potentials into actual donors?
  • How could you do that better?
slide-9
SLIDE 9

15/09/16 Berni Dymet – chris5anityworks.com 9 Increasing Frequency – Survey

  • How often do you mail out?
  • How often do you send emails?
  • How often do you use SMS?
  • What do your communications contain?
  • Why?

The BIG Question

  • Mail out frequency
  • The danger of “burning” donors
  • It’s not how often you mail out that burns donors
  • It’s what you send them
  • In summary – quarterly or monthly mailings ???

Christianityworks Case Study

  • 1st Gift Thank You call
  • The Newsletter
  • The Pastoral Letter
  • The Direct Ask Letter
slide-10
SLIDE 10

15/09/16 Berni Dymet – chris5anityworks.com 10 A Comment on KPIs

  • Your Donor Management

System

  • Segmentation
  • Reporting
  • Integration with Online

(website/email)

  • Automation à Streamlining

Back to You

  • How do you generate regular income?
  • How could you do that better?
slide-11
SLIDE 11

15/09/16 Berni Dymet – chris5anityworks.com 11 Some other important elements

  • Calling strategy
  • Prayer – donor care
  • Website design
  • Daily eDevotional
  • SMS communications
  • Social Media
  • Transactional Emails
  • Free offer confirmation
  • Receipts

Donor Experience The Questions to Be Asking

  • From where they sit, would they be interested in what

I am sending them?

  • What am I doing to minister to them?
  • Am I giving something to them?
  • What am I doing to engage them?
  • What can I do differently to develop relationship?
slide-12
SLIDE 12

15/09/16 Berni Dymet – chris5anityworks.com 12

1000 6 $167 $1 mil 2300

4.6

$144 $1.52 mil

x x = Donors Freq x Avg x Income =

2000 4

x

$125

x =

$1 mil

✓ 15% Growth Across Board Register Now Discussion …

  • What is our biggest opportunity area right now?
  • How can we acquire “new names”?
  • How can we aid the conversion process?
  • What do I need to do with:
  • Direct mail
  • Email
  • Website
  • Phone contacts
  • Personal contacts
slide-13
SLIDE 13

15/09/16 Berni Dymet – chris5anityworks.com 13 Well …