10. Knowledge Flow Optimization 9/22/2005 Peter Gloor - - PowerPoint PPT Presentation

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10. Knowledge Flow Optimization 9/22/2005 Peter Gloor - - PowerPoint PPT Presentation

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SwarmCreativity & COINs 10. Knowledge Flow Optimization 9/22/2005 Peter Gloor pgloor@mit.edu Aligning process and organization by knowledge flow Communication flow Business process (Relationships) Org. structure Department Manager +

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SLIDE 1

SwarmCreativity & COINs

  • 10. Knowledge Flow

Optimization

9/22/2005 Peter Gloor

pgloor@mit.edu

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SLIDE 2

Aligning process and organization by knowledge flow

Services Team 1 Services Team 2 Pool Department Manager

Business process Communication flow (Relationships)

  • Org. structure

+ +

role

competency

BU

has has belongs to reports to is substitute of

connectivity interactivity sharing

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SLIDE 3

1.Visualize Knowledge Flow 2.Find COINs 3.Redesign & Optimize 4.Monitor

personal community high high (m-m) small (1-1) COIN Members Degree of Interactivity Degree of Sharing Degree of Connectivity low (1-m) CIN Collaborative Interest Network CLN Collaborative Learning Network COIN Collaborative Innovation Network creative intelligence swarm intelligence transparency consistency code of ethics ethical conscience knowledge sharing trust relationship team individual innovation collaboration communication
  • rganization
meritocracy

Knowledge Flow Optimization (KFO)

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  • 1. Visualize Knowledge Flow
  • Convert Outlook to Eudora

(converter.exe)

  • Spider online mailinglists (online.jar)
  • Collect Weblogs
  • Load Excel spreadsheets

(Fileloader.jar)

  • Load *.mbx files (TeCFlow.jar)
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SLIDE 5

TeCFlow Tips

  • Get files TeCFlow.bat, TeCFlow.jar, fr.dll into same

folder in Windows

  • Log into MySQL database (using new name creates

new database)

  • If not enough access rights in MySQL: From a

command window call “mysql” and enter: grant all on *.* to ""@localhost

  • Can parse single*.mbx files and entire directories
  • Can parse with/without subject line, contents
  • Use MySQL Control Center tool MySQLCC to

inspect, change database tables

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SLIDE 6

TeCFlow database structure

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TeCFlow Scalability

  • 500-1000 actors
  • 2000-10000 messages (links,ties)

Four ways of scaling down: 1. “Want to set time constraints” (uses less memory) 2. Merge addresses (uses less memory) 3. Reduce communication frequency 4. Run without history

  • Reducing number of actors saves most memory
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SLIDE 8

Delete mailing list addresses

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Edges per keyframe

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SLIDE 10
  • 2. Discover COINs

with history without history

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Discover COIN/CLN/CIN

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Find COIN Benchmarks

  • Financial results
  • Ask experts for rating
  • Use speed of innovation diffusion,

innovation acceptance, SNA measures

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  • 3. Redesign & Optimize

(1) Establish Swarm Creativity – Give up central control! (2) Fill the critical roles of innovator, communicator, and collaborator! (3) Establish distributed trust! (4) Establish a common code of ethics! (5) Establish a small world structure of high connectivity, interactivity, and knowledge sharing! (6) Set up a Collaborative Web Workplace! (7) Know when to change the organizational structure!

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3.1 Establish Swarm Creativity – Give up central control

  • Find structural holes
  • Find gatekeepers
  • Find centers (influentials)
  • Create “democratic structure” of generally high

betwenness

  • “Creative chaos” (changes in GBC) compared

to “high-performance continuity”

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3.2 Fill the roles of innovator, communicator, collaborator

  • Contribution index plot identifies
  • Coordinators
  • Creators/Innovators
  • Communicators/Ambassadors
  • Collaborators/Knowledge Experts
  • Dynamic view movie identifies

centers/gatekeepers etc. and shortages

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3.3 Establish distributed trust

  • Identify “hubs” for each subteam
  • Re-enforce “hubs” if needed
  • Search for “creative chaos” oscillating GBC
  • Recommend supporting trust-building steps if

needed:

  • Connect hubs of “trust”
  • Initiate f2f interaction
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3.4 Establish a common code of ethics

  • Meritocracy (identify coordinator, creator,

communicator, collaborator)

  • Transparency (through TeCFLow)
  • Knowledge Sharing (contribution index)
  • Consistency - establish shared goals
  • Respect for individual
  • Reward system (Heisenberg & Hawthorne

effect)

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SLIDE 18

3.5 Establish a small world structure

  • Find structural holes
  • Find gatekeepers
  • Find centers (influentials)
  • Create “democratic structure” of generally high

betwenness

  • “Creative chaos” (changes in GBC) compared

to “high-performance continuity”

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SLIDE 19

3.6 Set up a Collaborative Web Workplace

highly personalized globally accessible collaborative workspace personal community high high (m-m) small (1-1)

Degree of Interactivity Degree of Sharing

e-mail chat

Degree of Connectivity

bulletin board mailing list Webcast virtual meeting (Webconference) low (1-m)

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3.7 Know when to change organizational structure

  • Emphasis on “creativity” or “performance”
  • Emphasis on “self-organizing” or “hierarchical”
  • Rewarding “swarm creativity” (measure it first)
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SLIDE 21

KFO Application Areas

  • Research and Development/New Product

Development

– Spot innovations

  • Sales Force

– Communication sales rep - customer

  • Project Management

– Knowledge flow in project

  • Mergers & acquisitions

– Link hubs of trust

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SLIDE 22

Privacy is a primary concern

  • Buy-in of study population crucial
  • Identity of individuals has to be protected

– Replace names by identifiers – Results only reported in anonymous form

  • Proper measures to safeguard data

– Only anonymized data goes outside of company – Content is encrypted

  • Open & honest communication with users

– Share results with study population