1 The Concept of Strategy The Concept of - PDF document

ﻞﺼﻓ ﻞﺼﻓ1 دﺮﺒﻫار مﻮﻬﻔﻤ The Concept of Strategy The Concept of Strategy Karim Mazaheri Jan-2013 1 Aero. Eng. Dept. Sharif Univ. of Tech. ﺐﻠﺎﻄﻤ س�ر  فاﺪﻫا  ﺖﻴﻗﻓﻮﻤ رد دﺮﺒﻫار ﺶﻗﻧ Business یرادا دﺮﺒﻫار ﻞﻴﻟﺤﺗ یاﺮﺑ �ﺑﻮﭼرﺎﭼ)  ( SWOT – یﺮﻴﮔرﺎﮐ ﻪﺑ Strategic Fit – یدﺮﺒﻫار یرﺎﮔزﺎﺴ ) ( یرادا دﺮﺒﻫار ﻪﭽﺨﻳرﺎﺗ  یرﺎﮐ و یرادا دﺮﺒﻫار ﻦﻴﺑ توﺎﻔﺗ   دﺮﺒﻫار ﻦﻳوﺪﺗ: �ﺣاﺮﻃ شور - ﺪﻨﻳٓاﺮﻓ شور  نﺎﻤزﺎﺴ رد دﺮﺒﻫار توﺎﻔﺘﻤ یﺎﻬﺷﻗﻧ  دﺮﺒﻫار ﻦﻳوﺪﺗ رد ﻞﻴﻟﺤﺗ ﺶﻗﻧ  ﻪﺻﻼﺧ The Concept of Strategy Karim Mazaheri Jan-2013 2 Aero. Eng. Dept. Sharif Univ. of Tech. فاﺪﻫا �ﻧﺎﻤزﺎﺴ و یدﺮﻓ ﺖﻴﻗﻓﻮﻤ رد دﺮﺒﻫار ﺶﻗﻧ ﺎﺑ ﻲــﻳﺎﻨﺸٓا   ﻂﻴﺤﻤ و ﺖﮐﺮﺸ ﻦﻴﺑ ﻂﺑار ناﻮﻨﻋ ﻪﺑ دﺮﺒﻫار کرد �ﺠرﺎﺧ ﻞﻴﻟﺤﺗ ﺎﺑ ﻲــﻳﺎﻨﺸٓا (Industry) و  �ﻟﺧاد (Resources) دﺮﺒﻫار ﻞﻴﻟﺤﺗ �ﻟﺻا ءﺰﺠ ود ناﻮﻨﻋ ﻪﺑ  Understand recent trends in development of Bus. St.  نﺎﻤزﺎﺴ رد دﺮﺒﻫار ﻪﻧﺎﮔﺪﻨﭼ یﺎﻬﺷﻗﻧ ﺺﻴﺨﺷﺗ The Concept of Strategy Karim Mazaheri Jan-2013 3 Aero. Eng. Dept. Sharif Univ. of Tech. 1

What is Strategy?  500 BC: The art of War  Sun Tzu – Know the other and know yourself: – Triumph without peril – Know Nature and know the situation: – Triumph completely The Concept of Strategy Karim Mazaheri Jan-2013 4 Aero. Eng. Dept. Sharif Univ. of Tech. ﺖﻴﻗﻓﻮﻤ رد دﺮﺒﻫار ﺶﻗﻧ General Vo Nguyen Giap  �ﻤﺎﻨﺘﻳو �ﻤﺎﻈﻧ • تﺎﻧﺎﮑﻤا و ترﺪﻘ ﺮﻈﻧ زا ﺮﺑاﺮﺑﺎﻧ �ﮕﻨﺠ مﺎﻨﺘﻳو ﮓﻨﺠ • قﻮﻓﺎﻤ �ﺗرﺪﻘ ﺎﮑﻳﺮﻤٓا • “ Only a long-term war could enable us to utilize to the maximum our political trump cards, to overcome our material handicap, and to transform our weaknesses into strength. • دﺮﺒﻫار زا ﻩدﺎﻔﺘﺴا”�ﻧﻻﻮﻃ ﮓﻨﺠ “ﺎﮑﻳﺮﻤٓا ﺎﺑ ﻪﻟﺑﺎﻗﻤ یاﺮﺑ The Concept of Strategy Karim Mazaheri Jan-2013 5 Aero. Eng. Dept. Sharif Univ. of Tech. ﺖﻴﻗﻓﻮﻤ رد دﺮﺒﻫار ﺶﻗﻧ)ﻪﻤادا(... Alex Ferguson �ﺳﻴﻟﮕﻧا �ﺑﺮﻤ  Manchester United • نﺎﻬﺠ شزرو ﻦﻳﺮﺘـﮔرﺰﺑ لﺎﺒﺗﻮﻓ (Revenues and Audience ) • English League Champion, European Cup, World Champion • ﯽﮔﺪﻧز رد ندﻮﺑ هﺪﻧﺮﺑ ﮫﺑ ﺪﯾﺪﺷ ﻞﯾﺎﻤﺗ • Determination and Dedication, aggressiveness • Creating unity and integration, training, Demanding total commitment The Concept of Strategy Karim Mazaheri Jan-2013 6 Aero. Eng. Dept. Sharif Univ. of Tech. 2

داﺮﻓا ﻦﻳا ﺖﻴﻗﻓﻮﻤ رد کﺮﺘﺷﻤ ﺮﺼﻨﻋ  ﺮﺗﺮﺑ ﻊﺑﺎﻨﻤ ﻪﺑ ﺖﻴﻗﻓﻮﻤ �ﮕﺘﺳﺑاو مﺪﻋ  ﺖﺴا ﻩدﻮﺒﻧ ﻢﻬﻤ ﻞﻤﺎﻋ لﺎﺒﻘا و ﺖﺨﺑ �ﻣﺋاد دﺮﺒﻫار رﻮﻀﺣ   دﺮﺒﻫار ﻪﺑ ﺖﺒﺳﻧ ﺪﻬﻌﺗ The Concept of Strategy Karim Mazaheri Jan-2013 7 Aero. Eng. Dept. Sharif Univ. of Tech. Elements of Success Elements of Success MADONNA GIAP & NORTH RICHARD WILLIAMS VIETNAMESE MILITARY (VENUS & SERINA ’ S DAD) GOALS Single-minded quest for Reunification of Vietnam Wealth & recognition stardom. under Communist rule. UNDERSTANDING Identified emerging trends Intimate knowledge of terrain. Careful diagnosis of THE in popular culture. Understanding U.S. political the physical and ENVIRONMENT Recognized power of sex. system. Psychological determinants Understood showbiz of success in women ’ s distribution channels. professional tennis RESOURSE Recognized limited raw Recognized economic and Systematic developed APPRAISAL talent. Relied on strengths military weaknesses and key skills and physical, in self-promotion, image- political strengths. mental and social creation, relationship attributes from an early age. management IMPLEMENT- Commitment to hard work. Tight control. Long-term Careful meshing of ATION Disciplined, inspirational commitment. Effective roles — father, coach & Leadership. Attention to propaganda. Inspirational manager. Sustained, detail. leadership. supportive leadership. The Concept of Strategy Karim Mazaheri Jan-06 8 Aero. Eng. Dept. Sharif Univ. of Tech. ﻖﻓﻮﻤ یﺎﻫدﺮﺒﻫار رد ﺞﻳار یاﺰﺠا ﻖﻓﻮﻤ دﺮﺒﻫار ﺮﺛﺆﻤ یاﺮﺠا زا ﺪﻨﻣﻓﺪﻫ �ﺑﺎﻳزرا و ﻩدﺎﺴ ،تﺪﻤ �ﻧﻻﻮﻃ ﻂﻴﺤﻤ زا ﻖﻴﻣﻋ ﻢﻬﻓ ﻪﺘﻓﺮﻳﺬﭘ فاﺪﻫا یاراد �ﺘﺑﺎﻘر ﻊﺑﺎﻨﻤ The Concept of Strategy Karim Mazaheri Jan-2013 9 Aero. Eng. Dept. Sharif Univ. of Tech. 3

Business یرادا دﺮﺒﻫار ﻞﻴﻟﺤﺗ یاﺮﺑ �ﺑﻮﭼرﺎﭼ) (  ﺖﮐﺮﺸ �ﺠرﺎﺧ ﻂﻴﺤﻤ:  دراﺬﮔ �ﻤ ﺮﺛا ﺖﮐﺮﺸ ﮏﻳ دﺮﮑﻟﻣﻋ و ﺎﻬﻣﻴﻣﺼﺗ ﺮﺑ ﻪﮐ �ﻨﻓ و �ﺴﺎﻴﺴ ،�ﻋﺎﻣﺘﺠا ،یدﺎﺼﺘﻘا ﻞﻤاﻮﻋ . ﺎﺒﻘر ﺖﻌﻨﺻ ﺎﻬﻳﺮﺘﺷﻤ نﺎﮔﺪﻨﻨﮐ ﻦﻴﻴﻤٔﺎﺗ The Concept of Strategy Karim Mazaheri Jan-2013 10 Aero. Eng. Dept. Sharif Univ. of Tech. ﻪﻳﺎﭘ بﻮﭼرﺎﭼ: نٓا ﻂﻴﺤﻤ و ﺖﮐﺮﺸ ﻦﻴﺑ ﻂﺑار ناﻮﻨﻋ ﻪﺑ دﺮﺒﻫار ﺖﮐﺮﺸ �ﺘﻌﻨﺻ ﻂﻴﺤﻤ ﺎﻬﺸزرا و ﺎﻬﻓﺪﻫ ﺎﺒﻘر دﺮﺒﻫار ﺎﻬﻴﻳﺎﻧاﻮﺗ و ﻊﺑﺎﻨﻤ نﺎﻳﺮﺘﺷﻤ ﻢﺘﺳﻴﺴ و رﺎﺘﺧﺎﺴ نﺎﮔﺪﻨﻨﮐ ﻦﻴﻤﺎﺗ The Concept of Strategy Karim Mazaheri Jan-2013 11 Aero. Eng. Dept. Sharif Univ. of Tech. SWOT یﺮﻴﮔرﺎﮐ ﻪﺑ �ﻟﺧاد ﻂﻴﺤﻤ�ﺠرﺎﺧ ﻂﻴﺤﻤ تﻮﻘ طﺎﻗﻧﺎﻬﺘﺻﺮﻓ ﺎﻫﺪﻳﺪﻬﺗﻒﻌﺿ طﺎﻗﻧ The Concept of Strategy Karim Mazaheri Jan-2013 12 Aero. Eng. Dept. Sharif Univ. of Tech. 4

SWOT دﺮﺑرﺎﮐ زا �ﻠﺎﺜﻤ ProCD �ﮑﻴﻧوﺮﺘـﮑﻠا ﻦﻔﻟﺗ یﺎﻣﻨﻫار بﺎﺘـﮐ ﻩﺪﻨﻨﮐ ﺪﻴﻠﻮﺗ : ﺖﮐﺮﺸ �ﻟﺧاد ﻂﻴﺤﻤ�ﺠرﺎﺧ ﻂﻴﺤﻤ - یﺎﻬﺑﺎﺘـﮐ یاﺮﺑ ﺎﺿﺎﻗﺗ - ندﻮﺑ لوا ﺮﻔﻧ یﺮﺗﺮﺑ �ﮑﻴﻧوﺮﺘـﮑﻠا ﻦﻔﻟﺗ تﻮﻘ طﺎﻗﻧ ﺎﻬﺘﺻﺮﻓ - زا ﻩدﺎﻔﺘﺴا ﻊﻳﺮﺴ ﺪﺸر - ﺮﮔرﺎﮐ ﻦﻴﻳﺎﭘ ﻪﻨﻳﺰﻫ لﺎﺘﻴﺟﻳد یروﺎﻨﻓ - ﺖﮐﺮﺸ �ﮕﺑﺮﺟﺗ �ﺑ - یرادﺮﺑ �ـﭙﮐ �ﺘﺣار ﺪﻳﺪﺠ ﻒﻌﺿ طﺎﻗﻧ ﺎﻫﺪﻳﺪﻬﺗ ﺎﺒﻘر ﻂﺴﻮﺗ لﻮﺼﺤﻤ - تﺎﻋﻼﻃا ﻦﺘﺸاﺪﻧ - ﺎﺒﻘر یرﺎﺟﺗ ترﺪﻘ �ﺻﺎﺼﺘﺧا The Concept of Strategy Karim Mazaheri Jan-2013 13 Aero. Eng. Dept. Sharif Univ. of Tech. SWOT یﺎﻬﺘﻳدوﺪﺤﻤ SWOT دﻮﺸ �ﻣﻧ �ﺘﺑﺎﻘر دﻮﺴ ﻪﺑ ﺮﺟﻨﻤ ًﺎﻤوﺰﻠ. ﻞﻴﻟﺤﺗ رد ترﺪﻘ  SWOT ﺖﺴا ﻒﻴﻌﺿ رﺎﻴﺳﺑ �ﺠرﺎﺧ ﻂﻴﺤﻤ یور ﺮﺑ. ﺰﮐﺮﻣﺗ  SWOT ﺖﺴا ﮏﻴﺗﺎﺘﺴا �ﺑﺎﻳزرا ﮏﻳ .ﺪﻫد �ﻤ نﺎﺷﻧ ار تاﺮﻴﻴﻐﺗ زا ﺮﻳﻮﺼﺗ ﮏﻳ ﺎﻬﻨﺗ و.  SWOT  دﺮﺒﻫار ﺪﻌﺑ ﮏﻳ ﺮﺑ ﺪﺣ زا ﺶﻴﺑ ﺪﻴﮐﺎﺗ)ﻩﺎﮕﻨﺑ ترﺪﻘ ﮏﻳ (دراد. The Concept of Strategy Karim Mazaheri Jan-2013 14 Aero. Eng. Dept. Sharif Univ. of Tech. یدﺮﺒﻫار یرﺎﮔزﺎﺴ The Big نﻼﮐ ﻩﺎﮕﻧ بﻮﭼرﺎﭼ رد ﺖﮐﺮﺸ نﺪﻳد ،یدﺮﺒﻫار ﻞﻴﻟﺤﺗ)  Picture ( ،ﺖﻴﻗﻓﻮﻤ طﺮﺸ یرﺎﮔزﺎﺴ ﻦﻴﺑ ”نﺎﻤزﺎﺴ ،ﻊﺑﺎﻨﻤ ،فاﺪﻫا “ ﺎﺑ ”�ﺠرﺎﺧ ﻂﻴﺤﻤ “  ﺖﺴا. The Concept of Strategy Karim Mazaheri Jan-2013 15 Aero. Eng. Dept. Sharif Univ. of Tech. 5