1 The Concept of Strategy The Concept of - - PDF document

▶
1
SMART_READER_LITE
LIVE PREVIEW

1 The Concept of Strategy The Concept of - - PDF document

Apr 22, 2023 276 likes •417 views

1 The Concept of Strategy The Concept of Strategy Karim Mazaheri Jan-2013 1 Aero. Eng. Dept. Sharif Univ. of Tech.

slide-1
SLIDE 1

1

ﻞﺼﻓ ﻞﺼﻓ1

دﺮﺒﻫار مﻮﻬﻔﻤ The Concept of Strategy

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

1

ﺐﻠﺎﻄﻤ سر

فاﺪﻫا ﺖﻴﻗﻓﻮﻤ رد دﺮﺒﻫار ﺶﻗﻧ 

یرادا دﺮﺒﻫار ﻞﻴﻟﺤﺗ یاﺮﺑ ﺑﻮﭼرﺎﭼ) Business ( – یﺮﻴﮔرﺎﮐ ﻪﺑ SWOT –یدﺮﺒﻫار یرﺎﮔزﺎﺴ ) Strategic Fit (

یرادا دﺮﺒﻫار ﻪﭽﺨﻳرﺎﺗ

یرﺎﮐ و یرادا دﺮﺒﻫار ﻦﻴﺑ توﺎﻔﺗ

دﺮﺒﻫار ﻦﻳوﺪﺗ: ﺣاﺮﻃ شور - ﺪﻨﻳٓاﺮﻓ شور نﺎﻤزﺎﺴ رد دﺮﺒﻫار توﺎﻔﺘﻤ یﺎﻬﺷﻗﻧ دﺮﺒﻫار ﻦﻳوﺪﺗ رد ﻞﻴﻟﺤﺗ ﺶﻗﻧ ﻪﺻﻼﺧ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

2

فاﺪﻫا

ﻧﺎﻤزﺎﺴ و یدﺮﻓ ﺖﻴﻗﻓﻮﻤ رد دﺮﺒﻫار ﺶﻗﻧ ﺎﺑ ﻲــﻳﺎﻨﺸٓا

ﻂﻴﺤﻤ و ﺖﮐﺮﺸ ﻦﻴﺑ ﻂﺑار ناﻮﻨﻋ ﻪﺑ دﺮﺒﻫار کرد

ﺠرﺎﺧ ﻞﻴﻟﺤﺗ ﺎﺑ ﻲــﻳﺎﻨﺸٓا(Industry) و ﻟﺧاد(Resources) دﺮﺒﻫار ﻞﻴﻟﺤﺗ ﻟﺻا ءﺰﺠ ود ناﻮﻨﻋ ﻪﺑ

 Understand recent trends in

development of Bus. St.

نﺎﻤزﺎﺴ رد دﺮﺒﻫار ﻪﻧﺎﮔﺪﻨﭼ یﺎﻬﺷﻗﻧ ﺺﻴﺨﺷﺗ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

3

slide-2
SLIDE 2

2

What is Strategy?

 500 BC: The art of War  Sun Tzu

– Know the other and know yourself: – Triumph without peril – Know Nature and know the situation: – Triumph completely

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

4

ﺖﻴﻗﻓﻮﻤ رد دﺮﺒﻫار ﺶﻗﻧ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

5

General Vo Nguyen Giap ﻤﺎﻨﺘﻳو ﻤﺎﻈﻧ

  • تﺎﻧﺎﮑﻤا و ترﺪﻘ ﺮﻈﻧ زا ﺮﺑاﺮﺑﺎﻧ ﮕﻨﺠ مﺎﻨﺘﻳو ﮓﻨﺠ
  • قﻮﻓﺎﻤ ﺗرﺪﻘ ﺎﮑﻳﺮﻤٓا
  • “Only a long-term war could enable us

to utilize to the maximum our political trump cards, to overcome our material handicap, and to transform

  • ur weaknesses into strength.
  • دﺮﺒﻫار زا ﻩدﺎﻔﺘﺴا”ﻧﻻﻮﻃ ﮓﻨﺠ “ﺎﮑﻳﺮﻤٓا ﺎﺑ ﻪﻟﺑﺎﻗﻤ یاﺮﺑ

ﺖﻴﻗﻓﻮﻤ رد دﺮﺒﻫار ﺶﻗﻧ)ﻪﻤادا(...

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

6

Alex Ferguson ﺳﻴﻟﮕﻧا ﺑﺮﻤ Manchester United

  • نﺎﻬﺠ شزرو ﻦﻳﺮﺘـﮔرﺰﺑ لﺎﺒﺗﻮﻓ(Revenues and Audience )
  • English League Champion, European

Cup, World Champion

  • ﯽﮔﺪﻧز رد ندﻮﺑ هﺪﻧﺮﺑ ﮫﺑ ﺪﯾﺪﺷ ﻞﯾﺎﻤﺗ
  • Determination and Dedication,

aggressiveness

  • Creating unity and integration, training,

Demanding total commitment

slide-3
SLIDE 3

3

داﺮﻓا ﻦﻳا ﺖﻴﻗﻓﻮﻤ رد کﺮﺘﺷﻤ ﺮﺼﻨﻋ

ﺮﺗﺮﺑ ﻊﺑﺎﻨﻤ ﻪﺑ ﺖﻴﻗﻓﻮﻤ ﮕﺘﺳﺑاو مﺪﻋ ﺖﺴا ﻩدﻮﺒﻧ ﻢﻬﻤ ﻞﻤﺎﻋ لﺎﺒﻘا و ﺖﺨﺑ 

ﻣﺋاد دﺮﺒﻫار رﻮﻀﺣ

دﺮﺒﻫار ﻪﺑ ﺖﺒﺳﻧ ﺪﻬﻌﺗ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

7

Elements of Success Elements of Success

MADONNA GIAP & NORTH RICHARD WILLIAMS VIETNAMESE MILITARY (VENUS & SERINA’S DAD) GOALS Single-minded quest for Reunification of Vietnam Wealth & recognition stardom. under Communist rule. UNDERSTANDING Identified emerging trends Intimate knowledge of terrain. Careful diagnosis of THE in popular culture. Understanding U.S. political the physical and ENVIRONMENT Recognized power of sex. system. Psychological determinants Understood showbiz

  • f success in women’s

distribution channels. professional tennis RESOURSE Recognized limited raw Recognized economic and Systematic developed APPRAISAL

  • talent. Relied on strengths

military weaknesses and key skills and physical, in self-promotion, image- political strengths. mental and social creation, relationship attributes from an early age. management IMPLEMENT- Commitment to hard work. Tight control. Long-term Careful meshing of ATION Disciplined, inspirational

  • commitment. Effective

roles—father, coach &

  • Leadership. Attention to
  • propaganda. Inspirational
  • manager. Sustained,

detail. leadership. supportive leadership. Jan-06 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

8

ﻖﻓﻮﻤ یﺎﻫدﺮﺒﻫار رد ﺞﻳار یاﺰﺠا

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

9

و ﻩدﺎﺴ ،تﺪﻤ ﻧﻻﻮﻃ ﻪﺘﻓﺮﻳﺬﭘ فاﺪﻫا یاراد ﻂﻴﺤﻤ زا ﻖﻴﻣﻋ ﻢﻬﻓ ﺘﺑﺎﻘر زا ﺪﻨﻣﻓﺪﻫ ﺑﺎﻳزرا ﻊﺑﺎﻨﻤ ﻖﻓﻮﻤ دﺮﺒﻫار ﺮﺛﺆﻤ یاﺮﺠا

slide-4
SLIDE 4

4 یرادا دﺮﺒﻫار ﻞﻴﻟﺤﺗ یاﺮﺑ ﺑﻮﭼرﺎﭼ)

Business

(

ﺖﮐﺮﺸ

ﺠرﺎﺧ ﻂﻴﺤﻤ:

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

10

دراﺬﮔ ﻤ ﺮﺛا ﺖﮐﺮﺸ ﮏﻳ دﺮﮑﻟﻣﻋ و ﺎﻬﻣﻴﻣﺼﺗ ﺮﺑ ﻪﮐ ﻨﻓ و ﺴﺎﻴﺴ ،ﻋﺎﻣﺘﺠا ،یدﺎﺼﺘﻘا ﻞﻤاﻮﻋ .

ﺎﺒﻘر ﺎﻬﻳﺮﺘﺷﻤنﺎﮔﺪﻨﻨﮐ ﻦﻴﻴﻤٔﺎﺗ

ﺖﻌﻨﺻ

ﻪﻳﺎﭘ بﻮﭼرﺎﭼ: نٓا ﻂﻴﺤﻤ و ﺖﮐﺮﺸ ﻦﻴﺑ ﻂﺑار ناﻮﻨﻋ ﻪﺑ دﺮﺒﻫار

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

11

ﺖﮐﺮﺸ ﺎﻬﺸزرا و ﺎﻬﻓﺪﻫ ﺎﻬﻴﻳﺎﻧاﻮﺗ و ﻊﺑﺎﻨﻤ ﻢﺘﺳﻴﺴ و رﺎﺘﺧﺎﺴ ﺘﻌﻨﺻ ﻂﻴﺤﻤ ﺎﺒﻘر نﺎﻳﺮﺘﺷﻤ نﺎﮔﺪﻨﻨﮐ ﻦﻴﻤﺎﺗ دﺮﺒﻫار

یﺮﻴﮔرﺎﮐ ﻪﺑ SWOT

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

12

تﻮﻘ طﺎﻗﻧﺎﻬﺘﺻﺮﻓ ﺎﻫﺪﻳﺪﻬﺗﻒﻌﺿ طﺎﻗﻧ

ﻟﺧاد ﻂﻴﺤﻤﺠرﺎﺧ ﻂﻴﺤﻤ

slide-5
SLIDE 5

5

دﺮﺑرﺎﮐ زا ﻠﺎﺜﻤ SWOT

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

13

  • ندﻮﺑ لوا ﺮﻔﻧ یﺮﺗﺮﺑ
  • ﺮﮔرﺎﮐ ﻦﻴﻳﺎﭘ ﻪﻨﻳﺰﻫ
  • یﺎﻬﺑﺎﺘـﮐ یاﺮﺑ ﺎﺿﺎﻗﺗ

ﮑﻴﻧوﺮﺘـﮑﻠا ﻦﻔﻟﺗ

  • زا ﻩدﺎﻔﺘﺴا ﻊﻳﺮﺴ ﺪﺸر

لﺎﺘﻴﺟﻳد یروﺎﻨﻓ

  • یرادﺮﺑ ـﭙﮐ ﺘﺣار

ﺎﺒﻘر ﻂﺴﻮﺗ لﻮﺼﺤﻤ

  • ﺎﺒﻘر یرﺎﺟﺗ ترﺪﻘ
  • ﺖﮐﺮﺸ ﮕﺑﺮﺟﺗ ﺑ

ﺪﻳﺪﺠ

  • تﺎﻋﻼﻃا ﻦﺘﺸاﺪﻧ

ﺻﺎﺼﺘﺧا

ﻟﺧاد ﻂﻴﺤﻤﺠرﺎﺧ ﻂﻴﺤﻤ

تﻮﻘ طﺎﻗﻧ ﻒﻌﺿ طﺎﻗﻧ ﺎﻬﺘﺻﺮﻓ ﺎﻫﺪﻳﺪﻬﺗ

ﺖﮐﺮﺸ ProCD : ﮑﻴﻧوﺮﺘـﮑﻠا ﻦﻔﻟﺗ یﺎﻣﻨﻫار بﺎﺘـﮐ ﻩﺪﻨﻨﮐ ﺪﻴﻠﻮﺗ

یﺎﻬﺘﻳدوﺪﺤﻤ SWOT

ﻞﻴﻟﺤﺗ رد ترﺪﻘ SWOT دﻮﺸ ﻣﻧ ﺘﺑﺎﻘر دﻮﺴ ﻪﺑ ﺮﺟﻨﻤ ًﺎﻤوﺰﻠ.

ﺰﮐﺮﻣﺗ SWOT ﺖﺴا ﻒﻴﻌﺿ رﺎﻴﺳﺑ ﺠرﺎﺧ ﻂﻴﺤﻤ یور ﺮﺑ.

SWOT ﺖﺴا ﮏﻴﺗﺎﺘﺴا ﺑﺎﻳزرا ﮏﻳ .ﺪﻫد ﻤ نﺎﺷﻧ ار تاﺮﻴﻴﻐﺗ زا ﺮﻳﻮﺼﺗ ﮏﻳ ﺎﻬﻨﺗ و.

SWOT دﺮﺒﻫار ﺪﻌﺑ ﮏﻳ ﺮﺑ ﺪﺣ زا ﺶﻴﺑ ﺪﻴﮐﺎﺗ)ﻩﺎﮕﻨﺑ ترﺪﻘ ﮏﻳ (دراد.

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

14

یدﺮﺒﻫار یرﺎﮔزﺎﺴ

نﻼﮐ ﻩﺎﮕﻧ بﻮﭼرﺎﭼ رد ﺖﮐﺮﺸ نﺪﻳد ،یدﺮﺒﻫار ﻞﻴﻟﺤﺗ) The Big Picture (

،ﺖﻴﻗﻓﻮﻤ طﺮﺸ یرﺎﮔزﺎﺴ ﻦﻴﺑ ”نﺎﻤزﺎﺴ ،ﻊﺑﺎﻨﻤ ،فاﺪﻫا “ ﺎﺑ ”ﺠرﺎﺧ ﻂﻴﺤﻤ “ ﺖﺴا.

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

15

slide-6
SLIDE 6

6

Definition

دﺮﺒﻫار:

–ﺖﺴﺎﻴﺴ ﺎﻳ رﺎﮐ رد صﺎﺧ ﻪﻳور ﺎﻳ و ﻞﻣﻋ ،ﮓﻨﺠ ﺮﻨﻫ) Oxford ( – نداد ﻖﻓو و یدﺎﺼﺘﻘا تﻼﻴﮑﺷﺗ ﮏﻳ تﺪﻤ ﺪﻨﻟﺑ فاﺪﻫا ﻦﻴﻴﻌﺗ فﺪﻫ ﻪﺑ نﺪﻴﺴر یاﺮﺑ ﺎﻫ ﻪﻨﻳﺰﻫ ﺢﻴﺤﺻ فﺮﺻ و ﺎﻬﺘﻴﻠﺎﻌﻓ)1962 Alfred Chandler ( – نﺎﻤزﺎﺴ ﮏﻳ ﻟﺻا یﺎﻬﺘﻴﻠﺎﻌﻓ ﺐﻴﺗﺮﺗ و ﺎﻬﺘﺴﺎﻴﺴ ،فاﺪﻫا ندادراﺮﻘ ﻢﻫرﺎﻨﮐ یاﺮﺑ ﻲــﻳﻮﮕﻠا و ﻪﺷﻗﻧ) James Brain Quinn 1980 ( – فاﺪﻫا ﻪﺑ ﺑﺎﻴﺘﺴد یاﺮﺑ ﻟﮐ یﺎﻬﺘﺴﺎﻴﺴ و ﺎﻬﺣﺮﻃ و فاﺪﻫا یﻮﮕﻠا) Kenneth Andrews 1971 ( – ﺘﺑﺎﻘر ﺖﻳﺰﻤ) Kenichi Ohmae 1983 (

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

16

ﻧﺎﻧﻮﻳ ﻪﻣﻟﮐ زا دﺮﺒﻫار Strategia ﮓﻨﺠ ﻫﺪﻧﺎﻤﺮﻓ صﺎﺧ رﻮﻃ ﻪﺑ و ﻫﺪﻧﺎﻤﺮﻓ ﻨﻌﻤ ﻪﺑ ﺖﺴا ﻩﺪﻤٓا .

Jan-06 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

17

The Evolution of Strategic Management

DOMINANT THEME 1950s 1960s-early 70s Mid-70s-mid-80s Late 80s –1990s 2000s Budgetary Corporate Positioning Competitive Strategic planning & planning advantage innovation control Financial Planning Selecting Focusing on Reconciling control growth &- sectors/markets. sources of size with diversification Positioning for competitive flexibility & leadership advantage agility Capital Forecasting. Industry analysis Resources & Cooperative budgeting. Corporate Segmentation capabilities. strategy. Financial planning. Experience curve Shareholder Complexity. planning Synergy Portfolio analysis value. Owning E-commerce. standards. — Knowledge Management— Coordination Corporate Diversification. Restructuring. Alliances & & control by planning depts. Global strategies. Reengineering. networks Budgeting

  • created. Rise of

Matrix structures Refocusing. Self -organiz systems corporate Outsourcing. ation & virtual planning

  • rganization

MAIN ISSUES KEY CONCEPTS & TOOLS MANAGE- MENT IMPLIC- A TIONS

The Role of Analysis The Role of Analysis

 Strategy analysis improves decision processes, but

doesn’t give answers.

 Strategy analysis assists us to identify and

understand the main issues.

 Strategy analysis helps us to manage complexity.  Strategy analysis can enhance flexibility and

innovation by supporting learning.

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

18

slide-7
SLIDE 7

7

یدﺮﺒﻫار تﺎﻣﻴﻣﺼﺗ یﺎﻫ ﻪﺼﺨﺷﻤ

ﻢﻬﻤ و ﺗﺎﻴﺣ یﺪﺠ رﻮﻄﺑ ﻊﺑﺎﻨﻤ ﺺﻴﺼﺨﺗ ﺮﻳﺬﭘﺎﻧ ﺖﺷﮔزﺎﺑ ًﺎﺘﺒﺳﻧ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

19

یرﺎﮐ و یرادا دﺮﺒﻫار ﻦﻴﺑ توﺎﻔﺗ

یدﺮﺒﻫار ﺖﻳﺮﻳﺪﻤ فﺪﻫ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

20

دﻮﺴ ندﺮﮐ لﺎﺒﻧد

یرﺎﮐ دﺮﺒﻫار : ﻤ ﺖﺑﺎﻘر ﺎﻬﻧٓا رد ﻪﮐ ﻲــﻳﺎﻫرازﺎﺑ ﺎﻳ ﻊﻳﺎﻨﺻ ﺮﻈﻧ زا ﺖﮐﺮﺸ ﻩﺎﮔﺪﻳد ﺪﻨﮐ) Domain Selection (

یرادا دﺮﺒﻫار :رازﺎﺑ ﺎﻳ ﺖﻌﻨﺻ ﮏﻳ نورد ﺖﺑﺎﻘر ﻩﻮﺤﻧ(Domain Navigation)

ﺮﺗﺮﺑ ﺷﺨﺑدﻮﺴ ﻊﺑﺎﻨﻤ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

21

ﺖﺴد ﻪﺑ لﻮﭘ ﻪﻧﻮﮕﭼ ؟ﻢﻳروٓا ﻪﻳﺎﻤﺮﺴ ﺖﺷﮔزﺎﺑ خﺮﻧ ﻪﻨﻳﺰﻫ زا ﺮﺗﻻﺎﺑ ﺪﻳﺎﺑ ﺘﻌﻨﺻ ﻪﭼ رد ؟ﺪﺸ دراو

ﺖﻌﻨﺻ ﺖﻴﺑاﺬﺠ

ﺖﺑﺎﻘر ﺪﻳﺎﺑ ﻪﻧﻮﮕﭼ ؟دﺮﮐ

ﺘﺑﺎﻘر دﻮﺴ یرﺎﮐ دﺮﺒﻫار یرادا دﺮﺒﻫار

slide-8
SLIDE 8

8

ﻧﺎﻤزﺎﺴ رﺎﺘﺧﺎﺴ و دﺮﺒﻫار حﻮﻄﺴ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

22

یرﺎﮐ دﺮﺒﻫار یرادا دﺮﺒﻫار ﺗﺎﻴﻟﻣﻋ یﺎﻫدﺮﺒﻫار ﺖﮐﺮﺸ یﺰﮐﺮﻤ دﺎﺘﺴ

ﺶﺨﺑ Bﺶﺨﺑ A R&D ﻧﺎﺳﻧا ﻊﺑﺎﻨﻤ ﻠﺎﻤ رﻮﻤا ﺪﻴﻠﻮﺗ شوﺮﻓ R&D ﻧﺎﺳﻧا ﻊﺑﺎﻨﻤ ﻠﺎﻤ رﻮﻤا ﺪﻴﻠﻮﺗ شوﺮﻓ

دﺮﺒﻫار ﻦﻳوﺪﺗ : ﺣاﺮﻃ شور - ﺪﻨﻳٓاﺮﻓ شور

ﺣاﺮﻃ شور ) Design School :( فاﺪﻫا و ﻊﺑﺎﻨﻤ سﺎﺴا ﺮﺑ ،ﻣﻟﻋ و ﻗﻄﻨﻤ یﺎﻫراﺰﺑا زا ﻩدﺎﻔﺘﺴا ﺎﺑ دﺮﺒﻫار ﻦﻳوﺪﺗ نٓا ﻂﻴﺤﻤ و ﺖﮐﺮﺸ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

23

ﺪﻨﻳٓاﺮﻓ شور)

Process School :( ﺼﺨﺷﻤ ﻪﻟﺻﺎﻓ یﺮﻴﮔرﺎﮑﺑ و ﻦﻳوﺪﺗ ﻦﻴﺑ و ﻩدﻮﺑ ﺶﺨﭘ و ﻢﻈﻨﻤﺎﻧ ،ﻟﺻا ﺪﻨﻳٓاﺮﻓ دﻮﺸ ﻣﻧ ﻩﺪﻳد Strategy Making : Design or Process? Strategy Making : Design or Process?

Jan-06 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

24

Strategy as Design Planning and rational choice INTENDED STRATEGY Many decision makers responding to multitude of external and internal forces

REALIZED STRATEGY

EMERGENT STRATEGY Strategy as Process

Mintzberg’s Critique of Formal Strategic Planning:

  • The fallacy of prediction – the future is unknown
  • The fallacy of detachment -- impossible to divorce formulation from

implementation

  • The fallacy of formalization --inhibits flexibility, spontaneity,

intuition and learning.

slide-9
SLIDE 9

9

ﻖﻓﻮﻤ دﺮﺒﻫار دﺎﺟﻳا رد ﻢﻬﻤ ﺮﺻﺎﻨﻋ

ترﺎﻬﻤ Skill

یرﺎﮐاﺪﻓ Dedication

نﺪﺸ ﺮﻴﮔرد Involvement

ﮕﻨﻫﺎﻣﻫ Harmony

ﺖﻴﻘﻼﺧ Creativity

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

25

نﺎﻤزﺎﺴ رد دﺮﺒﻫار توﺎﻔﺘﻤ یﺎﻬﺷﻗﻧ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

26

یزﺎﺴ ﮓﻨﻫﺎﻣﻫ فﺪﻫ دﺎﺟﻳا یﺮﻴﮔ ﻢﻴﻣﺼﺗ

Strategy Making Processes within the Strategy Making Processes within the Company: Multiple Roles of Strategy Company: Multiple Roles of Strategy

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

27

Strategy as Decision Support Strategy as Coordination and Communication Strategy as Target Improves the quality

  • f decision making

Creates consistency and unity Improves perform- ance by setting high aspirations

slide-10
SLIDE 10

10

دﺮﺒﻫار یﺎﻬﺷﻗﻧ)ﻪﻤادا(...

– ﻢﻴﻣﺼﺗ ﺖﺧرد زا ﻩدﺎﻔﺘﺴا یﺎﺠ ﻪﺑ یﺮﻴﮔ ﻢﻴﻣﺼﺗ یاﺮﺑ ﺘﺷﮕﻧاﺮﺴ ﻦﻴﻧاﻮﻘ ﻪﺑ زﺎﻴﻧ یﺮﻴﮔ – دﺎﺟﻳا Long Term Direction یﺮﻴﮔ ﻢﻴﻣﺼﺗ رد

ﻢﺘﺳﻴﺴ زا ﺘﻣﺳﻘ”ﺶﻧاد ﺖﻳﺮﻳﺪﻤ“

–ﺶﻧاد ﺖﻳﺮﻳﺪﻤ =ﺎﻬﺷﺨﺑ ﻦﻴﺑ ﺶﻧاد لﺎﻗﺘﻧا

ﻩﺪﻨﻳٓا ﻪﺑ ﻩﺎﮕﻧ :فﺪﻫ دﺎﺟﻳا 

”یدﺮﺒﻫار ﺖﻴﻧ “زﺎﺘﺷﻴﭘ یﺎﻫدﺮﺒﻫار رد

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

28

یﺮﻴﮔ ﻢﻴﻣﺼﺗ

– یﺮﻴﮔ ﻢﻴﻣﺼﺗ رد ﻗﻄﻨﻤ شور

یﺮﻴﮔ ﻢﻴﻣﺼﺗ ﺖﺧرد

دﺮﺒﻫار ﻦﻳوﺪﺗ رد ﻞﻴﻟﺤﺗ ﺶﻗﻧ

دﺮﺒﻫار ﻞﻴﻟﺤﺗ رد رﺎﮔزﺎﺴ و ﻌﻄﻘ یﺎﻫ ﻪﻳﺮﻈﻧ دﻮﺒﻧ ﻒﻌﺿ طﺎﻗﻧ ﺶﻫﺎﮐ یاﺮﺑ ﻞﻴﻟﺤﺗ یﺎﻬﺸور زا ﻩدﺎﻔﺘﺴا تﺎﻋﻮﺿﻮﻤ ﺮﺘﻬﺑ کرد ،دﺮﺒﻫار ﻞﻴﻟﺤﺗ زا فﺪﻫ 

ﺮﺑ ندﺮﮐ ﻪﻴﮑﺗ یﺎﺠ ﻪﺑ تﺎﻋﻼﻃا ندﺮﮐ ﻢﻈﻨﻤ یاﺮﺑ دﺮﺒﻫار ﻞﻴﻟﺤﺗ زا ﻩدﺎﻔﺘﺴا فﺮﺻ ﻪﺑﺮﺟﺗ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

29

دﺮﺒﻫار ﻦﻳوﺪﺗ رد ﻞﻴﻟﺤﺗ ﺶﻗﻧ)ﻪﻤادا(...

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

30

ﻞﻴﻟﺤﺗ

ﺠرﺎﺧ ﻂﻴﺤﻤ ﻞﻴﻟﺤﺗﻟﺧاد ﻂﻴﺤﻤ ﺑﺎﻳزرا

ﻤﻮﻣﻋ ﻂﻴﺤﻤ ﺘﺑﺎﻘر ﻂﻴﺤﻤﻊﺑﺎﻨﻤ شزرا ﻩﺮﻴﺟﻧز رﺎﺘﺧﺎﺴ

slide-11
SLIDE 11

11

ﻪﺻﻼﺧ

دﺮﺒﻫار مﻮﻬﻔﻤ کرد ﺖﻴﻗﻓﻮﻤ ﻞﻤاﻮﻋ ﺢﻴﺿﻮﺗ ﺎﻬﺘﻳدوﺪﺤﻤ و فاﺪﻫا ندﺮﮐ ﺴرﺮﺑ

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

31

Firm and its Environment Firm and its Environment The Basic Framework The Basic Framework Strategy: Strategy: the Link between the the Link between the Firm and its Environment Firm and its Environment

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

32

THE FIRM

Goals & Values Resources & Capabilities Structure & Systems

THE INDUSTRY ENVIRONMENT

Competitors Customers Suppliers STRATEGY

STRATEGY

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

33

Sources of Superior Profitability

RATE OF PROFIT ABOVE THE COMPETITIVE LEVEL How do we make money? INDUSTRY ATTRACTIVENESS Which businesses should we be in? COMPETITIVE ADVANTAGE How should we compete? CORPORATE STRATEGY BUSINESS STRATEGY

slide-12
SLIDE 12

12

Strategy Making Processes within the Strategy Making Processes within the Company: Multiple Roles of Strategy Company: Multiple Roles of Strategy

Jan-2013 The Concept of Strategy Karim Mazaheri

  • Aero. Eng. Dept. Sharif Univ. of Tech.

34

Strategy as Decision Support Strategy as Coordination and Communication Strategy as Target Improves the quality

  • f decision making

Creates consistency and unity Improves perform- ance by setting high aspirations