▶ Why are we hosting a virtual event? ▶ What overall organizational goals does it contribute to? ▶ Who is our audience and what do we want them to get out of attending?
▶ How long will the event be? ▶ How many sessions will you have? ▶ Will there be any activities throughout the day?
▶ If applicable, use some of the speakers you’ve already secured ▶ Otherwise, start by identifying your members’ biggest wants and needs — currently
▶ Does it support the agenda you outlined? ▶ Is it user-friendly? ▶ What does registration look like? ▶ What level of support does the provider offer? ▶ What opportunities are there for engagement? ▶ What other tools might you need to incorporate?
▶ Logo placements ▶ Social media shoutouts ▶ Blog contributions ▶ Pre-show emails
▶ Speaker introductions ▶ Exhibit spaces ▶ Sponsored activities
▶ Post-show emails ▶ Evaluation survey: Calls for follow-up ▶ On-demand recordings
▶ Consider costs vs. value ▶ Look at what others are doing ▶ Experiment with pricing tiers, bundles, discounts, and promotions
▶ Clearly define and communicate your event’s value prop ▶ Hone in on the perks of virtual ▶ Leverage all the channels you have ▶ Gradually announce your speakers
▶ Develop a run-of-show ▶ Determine staffing needs ▶ Have a way to contact each other ▶ Conduct run-throughs ▶ Create a contingency plan
▶ Upload your content for on-demand access ▶ Thank your attendees, speakers, and sponsors ▶ Ask for feedback ▶ Evaluate internally
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