Who We Are The Largest Largest International Network of specialized owner-managed marketing and communications agencies with over 25 years’ experience in this industry. The Best A community of select agencies that are committed to teamwork to combine international and national creativity, know-how and experience to engage our target.
Where We Are Present In Europe, The Americas, Asia, Africa, Oceania Comprised Of A selection of 100+ talented agencies in 50 countries around the globe Which Means We are in every major city close to key companies
How We Work International Comvort agencies lead international projects for themselves, not from the central office. Leaders Each Comvort market is guided by the local expertise of a marcom leader who lives and works in the area. Support Each member is supported by the rest of the agencies in the network, sharing experience and know-how in order to be the best in class.
How We Work Adaptable International campaigns are managed by a team of professionals, following the client’s requirements, adapting continuously to every particular market. Network Backing Local projects are backed by the experience of other professionals in the network.
We Are Customer & Goal Orientated We offer Clients… Integrity, Effort, Creativity, Flexibility, Reliability, Customer Service and Transparency
Comvort 12 Divisions • Full service • B2B • Healthcare • Media Buying/Media Planning • Public Relations • Sales Promotion/Point of Sale • E-business • Direct Marketing/ Customer Relationship Management • Packaging/Design • Branding/Brand Management/Naming • Events/Sponsorship • Market Research/Consulting
Advantages of a Comvort Agency Personal Touch Work without the pressure or influence of shareholders or a large holding network Low Cost Avoid high overheads and operate more economically More Passion Independent agencies are more passionate about their work, providing better deliverables at more affordable rates
Advantages of a Comvort Agency Results Focus on clear communication paths with clients, achieving on-target results Involved We are personally involved in the success of our clients Sharing We have the advantage of being able to share projects with each other
Advantages for YOU the client • Direct contact with the agency. • No Comvort central office intermediaries, saving time and money and ensuring that information is delivered in its entirety. • Each Comvort agency fully understands its respective regional cultures and trends. • Benefiting from a global team.
Working Internationally You Decide You can ask your Comvort agency to develop a campaign in another country Follow The Leader The campaign can be led by one leading agency or by every agency in every country where the project takes place. You decide how you want to structure your brief .
Working Internationally Easy Budgeting The budget will be established between you and the agency/agencies. EASY, it can be a combined budget for different countries. Easy Agreements The contract will be signed by you and the leading agency, or by each leading agency and the corresponding sister company in the country where the campaign will be delivered.
International Experience Siemens Case Study THE CHALLENGE: Understanding the breadth of C omvort’s market penetration, Siemens asked Comvort to develop a campaign that could be uniform, yet adaptable throughout the world. CLIENT´S OBJECTIVES: Create a new campaign for the Industrial Solutions and Services division to promote water filtration services for industrial manufacturers. STRATEGY: A mix of rational and emotional arguments was the right answer to promote Siemens water technologies. The messages managed to combine the concept of water being our number 1 source as well as an essential element in any industrial process. Sustainability, quality and production efficiency were key word in the campaign IMPLEMENTATION: Comvort responded with a campaign that was truly stunning and effective.
International Experience Siemens Case Study
International Experience Siemens Case Study
International Experience Fisherman’s Friend Case Study COUNTRIES INVOLVED Germany, U.K., Switzerland, Austria, Italy, France, Spain, Norway, Finland, Denmark, and the Netherlands THE CHALLENGE Fisherman’s Friend is a well-known brand of throat lozenges that draws on rich imagery and associations. The only problem was that these associations were often very different from country to country. In some countries, Fisherman’s Friend signified rugged manliness, while in others, it spoke more to the image of spirit or friendship. The challenge was unifying an attribute - Fisherman’s Friend had a powerful flavor with no equal - and a benefit for the brand repositioning. CLIENT´S OBJECTIVES Repositioning of the brand by maintain a brand promise on an attribute and a benefit. STRATEGY Comvort was called in to determine how to position Fisherman’s Friend throughout Europe with a unified benefit, albeit adapted to the local expectations for the brand. The solution was to create a concept with four unifying key elements that permit the creation of a central brand promise while at the same time addressing the experience of the product in each country.
International Experience Fisherman’s Friend Case Study IMPLEMENTATION In the research stage, many of the target customers spoke about the effects of Fisherman’s Friend on the body and mind. Comvort seized upon this word and applied it in a number of situations, each one delivering the central brand promise in a number of ways that corresponded to the perception of Fisherman’s Friend in each country: Germany, UK, Switzerland, Austria, Italy, France, Spain, Norway, Finland, Denmark, and The Netherlands. RESULTS The new positioning and advertising initiatives delivered a solid positive benefit to Lofthouse’s bottom line.
International Experience Tunisko Case Study COUNTRIES INVOLVED Poland, Hungary, Czech Republic, Slovakia and Russia. THE CHALLENGE Promotion of Tunisia in the Eastern Europe, as a safe destination, rich in culture, relaxing places and also ideal for families. Attract tourists from different parts of Europe. CLIENT´S OBJECTIVES Increase the hotel occupancy rate. Communicate that Tunisia is a safe destination. Boost the economy of the country as it is dependent on tourism development and exports.
International Experience Tunisko Case Study STRATEGY ONTT asked Comvort to develop a campaign showing the « new Tunisia » to communicate the following values: • Tunisia has changed • Tunisia is now open to the world • Multicultural • Open minded • Tunisia is safe • LIELENS leads the international campaign for the ONTT: • They are French native speakers (easier for Tunisians than every local language) • They have extensive experience and expertise in tourism. • They carry out the financial control of the agencies involved in the campaign • Centralization at L!ELENS of all the invoices for the 5 markets • L!ELENS does quality control on the job done by the local agencies • ONTT benefits from the expertise of local agencies, knowing very well their own country and market. They also enjoy the cost savings from the way Comvort works, having one global strategy, one creation. IMPLEMENTATION Outdoor campaigns, press, online marketing, point of sale material. Adaptations of the visuals are carried out for 2012.
International Experience Tunisko Case Study
International Experience Tunisko Case Study
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