Who We Are The Largest Largest International Network of specialized - - PowerPoint PPT Presentation
Who We Are The Largest Largest International Network of specialized owner-managed marketing and communications agencies with over 25 years experience in this industry. The Best A community of select agencies that are committed to
The Largest
Largest International Network of specialized
communications agencies with over 25 years’ experience in this industry.
The Best
A community of select agencies that are committed to teamwork to combine international and national creativity, know-how and experience to engage our target.
Comprised Of
A selection of 100+ talented agencies in 50 countries around the globe
Which Means
We are in every major city close to key companies
Present In
Europe, The Americas, Asia, Africa, Oceania
International
Comvort agencies lead international projects for themselves, not from the central office.
Each member is supported by the rest of the agencies in the network, sharing experience and know-how in order to be the best in class.
Leaders
Each Comvort market is guided by the local expertise of a marcom leader who lives and works in the area.
Adaptable
International campaigns are managed by a team of professionals, following the client’s requirements, adapting continuously to every particular market.
Network Backing
Local projects are backed by the experience of other professionals in the network.
Customer Relationship Management
Personal Touch
Work without the pressure or influence of shareholders or a large holding network
More Passion
Independent agencies are more passionate about their work, providing better deliverables at more affordable rates
Low Cost
Avoid high overheads and operate more economically
Results
Focus on clear communication paths with clients, achieving on-target results
Involved
We are personally involved in the success of
Sharing
We have the advantage of being able to share projects with each other
Comvort central
intermediaries, saving time and money and ensuring that information is delivered in its entirety.
Comvort agency fully understands its respective regional cultures and trends.
You Decide
You can ask your Comvort agency to develop a campaign in another country
Follow The Leader
The campaign can be led by one leading agency or by every agency in every country where the project takes place. You decide how you want to structure your brief.
Easy Budgeting
The budget will be established between you and the agency/agencies. EASY, it can be a combined budget for different countries.
The contract will be signed by you and the leading agency, or by each leading agency and the corresponding sister company in the country where the campaign will be delivered.
THE CHALLENGE: Understanding the breadth of Comvort’s market penetration, Siemens asked Comvort to develop a campaign that could be uniform, yet adaptable throughout the world. CLIENT´S OBJECTIVES: Create a new campaign for the Industrial Solutions and Services division to promote water filtration services for industrial manufacturers. STRATEGY: A mix of rational and emotional arguments was the right answer to promote Siemens water technologies. The messages managed to combine the concept of water being our number 1 source as well as an essential element in any industrial process. Sustainability, quality and production efficiency were key word in the campaign IMPLEMENTATION: Comvort responded with a campaign that was truly stunning and effective.
COUNTRIES INVOLVED Germany, U.K., Switzerland, Austria, Italy, France, Spain, Norway, Finland, Denmark, and the Netherlands THE CHALLENGE Fisherman’s Friend is a well-known brand of throat lozenges that draws on rich imagery and associations. The only problem was that these associations were often very different from country to country. In some countries, Fisherman’s Friend signified rugged manliness, while in others, it spoke more to the image of spirit or friendship. The challenge was unifying an attribute - Fisherman’s Friend had a powerful flavor with no equal - and a benefit for the brand repositioning. CLIENT´S OBJECTIVES Repositioning of the brand by maintain a brand promise on an attribute and a benefit. STRATEGY Comvort was called in to determine how to position Fisherman’s Friend throughout Europe with a unified benefit, albeit adapted to the local expectations for the brand. The solution was to create a concept with four unifying key elements that permit the creation of a central brand promise while at the same time addressing the experience of the product in each country.
IMPLEMENTATION In the research stage, many of the target customers spoke about the effects of Fisherman’s Friend on the body and mind. Comvort seized upon this word and applied it in a number of situations, each one delivering the central brand promise in a number of ways that corresponded to the perception of Fisherman’s Friend in each country: Germany, UK, Switzerland, Austria, Italy, France, Spain, Norway, Finland, Denmark, and The Netherlands. RESULTS The new positioning and advertising initiatives delivered a solid positive benefit to Lofthouse’s bottom line.
COUNTRIES INVOLVED Poland, Hungary, Czech Republic, Slovakia and Russia. THE CHALLENGE Promotion of Tunisia in the Eastern Europe, as a safe destination, rich in culture, relaxing places and also ideal for families. Attract tourists from different parts of Europe. CLIENT´S OBJECTIVES Increase the hotel occupancy rate. Communicate that Tunisia is a safe
development and exports.
STRATEGY ONTT asked Comvort to develop a campaign showing the « new Tunisia » to communicate the following values:
language)
campaign
their own country and market. They also enjoy the cost savings from the way Comvort works, having one global strategy, one creation. IMPLEMENTATION Outdoor campaigns, press, online marketing, point of sale material. Adaptations of the visuals are carried out for 2012.