WHO WE ARE LUXURY MASSAGES AT AFFORDABLE PRICES The NOW , a franchise massage concept, was founded on the principle that self-care is a necessity not a luxury. Designed to serve as an oasis from today’s fast paced digital society, the brand offers high - quality, affordable massage services in a beautiful setting. After launching in 2015, The NOW Massage boutiques quickly became LA’s hottest wellness destination for globe trotting influencers and locals alike. The visionaries behind The NOW have amplified the brand’s reach from four proven massage locations in Los Angeles into a fast-growing franchise system with a national footprint. The team has signed initial franchise agreements in 19 markets including: Ashburn, Atlanta, Austin, Denver, Chicago, Ft. Lauderdale, Las Vegas, Nashville, Scottsdale and Raleigh with anticipated opening dates in 2020.
The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. The NOW has quickly become LA’s hottest new wellness destination for locals and globe -trotting influencers alike. The NOW is designed to serve as a sanctuary from the bustling city. Our aesthetic incorporates raw elements and natural materials to create a chic minimalist oasis. Natural wood surfaces and exposed beams are coupled with sheep skins and rawhides, cactus galleries and crystal grids. All the elements are aligned with nature and form the ultimate zen environment for optimum relaxation. The NOW’s menu was crafted with the individual in mind with fully customizable enhancements from our Deep Tissue add-on, to crystal healing, to our wildcrafted herbal heat therapy among others. Restore Your Body. Reset Your Soul.
Customer Draw
THE INDUSTRY CONTEXT Consumers spent approximately $16 billion on massages according to IBISWorld in U.S. SPA INDUSTRY REVENUE 2016. $19.0 $16.8 TOTAL REVENUE INBILLIONS $16.3 $17.0 In the past five years, the massage industry $15.5 $14.7 $15.0 $14.0 grew a 7.1% annually 1 $13.4 $12.8 $12.8 $12.3 $13.0 $11.0 CONSUMER DESIRE $9.0 $7.0 71% of consumers agree that massage therapy $5.0 should be considered a form of health care . 2 2008 2009 2010 2011 2012 2013 2014 2015 2016 YEAR Between July 2015 and July 2016, surveys indicate that PricewaterhouseCoopers commissioned by The International SPA Association,9/16 roughly 43.8 – 57.6 million adult Americans (19 - 25 percent) had a massage at least once. 3 1 http://www.marilynmonroespasfranchise.com/blog/the-industry-outlook-for-the-massage-business-in-2017/ 2 http://www.mpc.edu/home/showdocument?id=18287 3 2016 AMTA Consumer Surveys & 2017 Zogby Analytics survey
MARKET TRENDS MILLENNIALS represent the largest generation with the most significant purchasing power of any generation Reports on Millennial annual purchasing power widely range between $125 billion and $890 billion. A more consistent estimate is $200 billion of direct purchasing power and $500 billion of indirect spending, largely due to the influence on the spending of their mostly baby boomer parents. 1 MILLENNIALS spend a disproportionate amount on wellness 53% of Millennials value health and Millennials are obsessed with wellness, and they’re wellness above friends (39%), spirituality just coming into their prime spending years. (31%), and work & career (27%) 3 & Studies show that they’re reshaping the health Millennials and Gen Zare far more willing and wellness landscape, and with their $1.4 trillion to pay a premium for wellness or healthy in annual spending power, that can only mean attributes bright things for the future of the industry. 2 Nielsen, January 2015 IN THE AGE OF THE SELFIE spending on experiences is at an all-time high & spaces that are inherently Instagramable win (ex. Ice Cream Museum) A study by Harris Group found that 72 percent of millennials prefer to spend more money on experiences than on material things. 4 1 .https://www.uschamberfoundation.org/reports/millennial-generation-research-review 2. https://www.marilynmonroespasfranchise.com/blog/the-industry-outlook-for-the-massage-business-in-2017/ 3 https://delblogger.com/millennials-are-better-than-boomers-when-it-comes-to-health-and-wellness/ 4 https://www.cnbc.com/2016/05/05/millennials-are-prioritizing-experiences-over- stuff.html
The NOW Franchisor Organizational Chart
PRESS *A SMALL SAMPLING
PRESS *A SMALL SAMPLING
In 2005, it’s estimated that massage therapy may have made for a $6 billion industry. Since then, it’s grown considerably. According to researchers and data from the American Massage Therapy Association (AMTA), massage is now estimated to be a $16 billion per year industry here in the United States alone. With around 350,000 massage therapists and students nationwide, roughly one in one hundred people is engaged in some way in the massage industry. Revenue and job growth has shifted as well. Over the past five years, revenue generated by alternative and complementary health practitioners (including massage therapist) increased by around 4%, while employment numbers went up by 3.3%. Consumer survey data indicates that as many as 59.5 million adult Americans — roughly 24% of the population here in the United States — got at least one massage. It’s clear that the massage industry is growing. Massage is gaining popularity amongst Americans, with an increasing number of people seeking out massage for a variety of reasons.
The NOW Franchising, LLC is part of the industry defined as Health & Wellness. The NOW is unique in this space because its created not only a brand but a lifestyle to live by which is where the Health & Wellness space is trending. Spas, tourism, and real estate were shown to be the fastest-growing sectors in the last two years. Wellness real estate, as fast company previously reported, influenced the U.S. market in the last few years, with developers increasingly investing in neighborhoods and properties dedicated to holistic health. According to the 2018 Global Wellness Economy Monitor, there are more than 740 wellness estate and community developments either built or in the works across 34 countries. It’s projected to grow 8% in the next five years, reaching over $197 billion by 2022. The spa economy also saw a dramatic increase as more consumers find themselves drawn to self-care oases in the wake of hectic, over- connected lifestyles. Since 2007, the number of spas doubled from 71,000 to 149,000, producing 2.6 million employment opportunities in the global spa industry.
THE NOW FEATURES A HIGHLY DISRUPTIVE MEMBERSHIP MODEL Substantialsavings + a morecompelling 4 wall experience + a safer environment+ superiortherapistsequals thestrongest reviewratings,thefastest revenueramps,andthe highest auv’s intheindustry THERITUAL $10ENHANCEMENTS Makemassageyourmonthlywellnessritualchooseonceor twicea monthandreceivetendollars off each50or 80minutemassage. THE RITUAL THE PERKS • DEEP TISSUE • FRESH EYES The SanctuaryRitual Friends & family member rate for anyonenewto TheNOW $______ + • HERBAL HEAT One50minmassagea monthplustheperks Be ourguest... • SCALP REVIVAL VIPearlysign-upaccessto workshopsandpressevents $________ • GUA SHA Two50minmassagesa monthplustheperks Members only eventinvites • CRYSTAL HEALING (+ bring one non-member guest) The PamperedRitual • MUSCLE RECOVERY $______ One80minmassagea Exclusivegiftseachmonth • PRENATAL GLOW monthplustheperks Tenpercentoff all NOW $_______ brandedproducts Two80minmassagesa monthplustheperks *
T H E R E V E N U E MIX SERVICES – MEMBERSHIP – PRODUCT ENTICEMENT + SALES - GIFT CARD SALES –
COVID-19 Strategies The impact of COVID-19, specifically the safety of our guests and staff, has been and remains to be a major factor in our planning. What follows is a brief summary of the considerations/adjustments we made in light of COVID-19: • Additional equipment and procedures (seem in the image right) • Assistance from the Corporate office in LA on equipment/procedure testing as well as financial aid on additional equipment and PPE • As a 1 to 1 service offering, we are able to open at full capacity provided that our use is permitted to open when opening dates commence. • Terms included within the lease to account for opening restrictions if any are in place when certificate of occupancy is recevied • Social distancing and temperature checks for all guests and staff • Touchless check in/out for guest via The NOW App • Masks required and available for all staff and guests • Increase Massage Therapist and Massage Room cleaning protocols
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