Welcome to Market Leader Power Hour!! • Today’s call will be recorded • View today’s recording and past Power Hour recordings at: Learn.MarketLeader.com • Live Q&A today; send in your questions! www.marketleader.com
Set the Stage for a Successful Home Sale Host: Jennifer Tervo Market Leader Trainer www.marketleader.com
Setting the Stage… • How staging can help you prepare for the spring selling season • Why home staging is so important in today's market • Common misconceptions about staging • Tips and best practices for taking listing photos • Questions www.marketleader.com
Welcome Maureen Bray! • Full-time home stager since 2006 • President of the National Board for the Real Estate Staging Association (RESA) • 2014 & 2013 Top 10 Professional Stager of the Year in the U.S. • 2012 Professional Stager of the Year (Western U.S.) Maureen Bray Room Solutions Staging Portland, Oregon www.marketleader.com
Staging in today’s Real Estate Market www.marketleader.com
What is Home Staging? • A marketing tool that savvy Realtors can use to encourage more viewings and a faster offer • Goes far beyond the old advice to “de - clutter” • Highlights the home’s best architectural features with correct placement of furniture & art • Staging has evolved to appeal to a specific demographic www.marketleader.com
Home Staging Benefits • Staged homes typically sell faster than un-staged homes • Homes that are staged can fetch top dollar • Staging shows buyers the property’s potential • Online & print photos will stand out more and encourage more viewings • Staging helps buyers visualize themselves living in the home www.marketleader.com
Occupied Home Staging – Before www.marketleader.com
Occupied Home Staging – After www.marketleader.com
Numbers Tell the Story … (RMLS Portland, 2013) All homes: Average 83 Days on Homes Staged by Market Room Solutions: Average 18.5 Days on Market www.marketleader.com
Occupied Home Staging – Before www.marketleader.com
Occupied Home Staging – After www.marketleader.com
Vacant Home Staging – Before www.marketleader.com
Vacant Home Staging – After www.marketleader.com
Common Misconceptions About Home Staging www.marketleader.com
“Staging is too expensive.” www.marketleader.com
Staging Costs Less than a Price Reduction • Carrying costs of a mortgage, property taxes, utilities and services add up quickly for your seller • Staging encourages viewings & turns prospects into buyers • Leaving a home “as is” only sells the competition • The longer that a home lingers on the market, the lower the eventual selling price will be www.marketleader.com
“I have a good eye, so I can do it myself.” www.marketleader.com
Tidying-Up is Not Staging • Sellers are more emotionally attached to their home • Agents are typically too busy marketing homes • When an agent does staging, they can risk offending the seller • Stagers here the home is staged with the target buyer in mind, selling a lifestyle that the buyer aspires to • “Vignette staging” is not effective www.marketleader.com
Occupied Home Staging – Before www.marketleader.com
After www.marketleader.com
Don’t be Misled by Staging on TV. www.marketleader.com
Staging & Real Estate Agents www.marketleader.com
Staging Makes You Look Good • Positions you as an expert • Provides an effective marketing tool • Gets more buyers in the door! www.marketleader.com
Staging Consultation • Less expensive than full staging • Helps preserve relationship between the agent and the seller • Three scenarios for payment: 1. Homeowner pays and agent reimburses seller at closing 2. Homeowner pays for the consultation 3. Agent includes a staging consultation with every listing www.marketleader.com
Get the Most From Your Listing Photos www.marketleader.com
Photos are a Vital Marketing Tool • 92% of buyers search online • Hire a professional photographer when needed • Use a free, easy photo editor like Picasa or Ribbet to edit and enhance photos www.marketleader.com
Listing Photos – DO’s • Use a wide-angle lens camera if you can • Fully open all blinds, shades and window coverings • Turn on every light fixture and lamp in every room • Take photos only when the home is “show ready” • Take exterior photos from an angle www.marketleader.com
Listing Photos – DON’Ts • Never take photos when it’s dark outside • Avoid taking photos of the bathroom • Make sure no pets or people are in your photos • Avoid messy kitchens, unmade beds, and unkempt yards • Don’t capture other mess or clutter www.marketleader.com
Finding a Home Stager • Ask other agents in your company, or other local agents • Ask for references from clients • Very they have liability insurance • Check these online directories: – RealEstateStagingAssociation.com – AngiesList.com – ActiveRain.com www.marketleader.com
Set the Stage for Success • Homes that are staged typically sell faster, and can fetch top dollar • Staging costs less than a price reduction, and goes far beyond “de - cluttering” or “tidying up” • A staging consultation costs less than full staging, and is a great marketing tool to include in listing presentations • Staging makes you look good, and positions you as an expert • Listing photos are vital for today’s online consumers www.marketleader.com
Your Next Steps… Set the Stage for a Successful Home Sale • Think about your listings…Would a stager help? • Evaluate your recent listing photos Can they be better? Do they paint the right picture? • Fill out the survey to receive today’s class notes • Register for next week’s Power Hour! www.marketleader.com
Join us Next Week! Winning with Awesome Listing Presentations, with featured guest Lindwood Parker! • Seven tips to win more listings • Secrets to minimizing objections • Steps to handle objections that do arise Wednesday, 2/26 at 10:00am Pacific, 1:00pm Eastern To Register: www.Learn.MarketLeader.com www.marketleader.com
Want More? • Class Notes: Fill out post-class survey • Customer Support: 1-877-450-0088 • Visit Learn.MarketLeader.com: – Power Hour Recordings & Handouts – Short Tutorials www.marketleader.com
Recommend
More recommend
