Welcome to Market Leader Power Hour!! Todays call will be recorded - - PowerPoint PPT Presentation

www.marketleader.com

• Today’s call will be recorded
• View today’s recording and past Power Hour recordings at:

Learn.MarketLeader.com

• Live Q&A today; send in your questions!

Welcome to Market Leader Power Hour!!

www.marketleader.com

Set the Stage for a Successful Home Sale

Host: Jennifer Tervo Market Leader Trainer

www.marketleader.com

• How staging can help you prepare for the spring selling season
• Why home staging is so important in today's market
• Common misconceptions about staging
• Tips and best practices for taking listing photos
• Questions

Setting the Stage…

www.marketleader.com

• Full-time home stager since 2006
• President of the National Board for the Real Estate Staging

Association (RESA)

• 2014 & 2013 Top 10 Professional Stager of the Year in the U.S.
• 2012 Professional Stager of the Year (Western U.S.)

Welcome Maureen Bray!

Maureen Bray Room Solutions Staging Portland, Oregon

www.marketleader.com

Staging in today’s Real Estate Market

www.marketleader.com

• A marketing tool that savvy Realtors can use to encourage

more viewings and a faster offer

• Goes far beyond the old advice to “de-clutter”
• Highlights the home’s best architectural features with correct

placement of furniture & art

• Staging has evolved to appeal to a specific demographic

What is Home Staging?

www.marketleader.com

• Staged homes typically sell faster than un-staged homes
• Homes that are staged can fetch top dollar
• Staging shows buyers the property’s potential
• Online & print photos will stand out more and encourage

more viewings

• Staging helps buyers visualize themselves living in the home

Home Staging Benefits

www.marketleader.com

Occupied Home Staging – Before

www.marketleader.com

Occupied Home Staging – After

www.marketleader.com

(RMLS Portland, 2013)

Numbers Tell the Story …

All homes: Average 83 Days on Market Homes Staged by Room Solutions: Average 18.5 Days on Market

www.marketleader.com

Occupied Home Staging – Before

www.marketleader.com

Occupied Home Staging – After

www.marketleader.com

Vacant Home Staging – Before

www.marketleader.com

Vacant Home Staging – After

www.marketleader.com

Common Misconceptions About Home Staging

www.marketleader.com

“Staging is too expensive.”

www.marketleader.com

Staging Costs Less than a Price Reduction

• Carrying costs of a mortgage, property taxes, utilities and

services add up quickly for your seller

• Staging encourages viewings & turns prospects into buyers
• Leaving a home “as is” only sells the competition
• The longer that a home lingers on the market, the lower the

eventual selling price will be

www.marketleader.com

“I have a good eye, so I can do it myself.”

www.marketleader.com

• Sellers are more emotionally attached to their home
• Agents are typically too busy marketing homes
• When an agent does staging, they can risk offending the seller
• Stagers here the home is staged with the target buyer in

mind, selling a lifestyle that the buyer aspires to

• “Vignette staging” is not effective

Tidying-Up is Not Staging

www.marketleader.com

Occupied Home Staging – Before

www.marketleader.com

After

www.marketleader.com

Don’t be Misled by Staging on TV.

www.marketleader.com

Staging & Real Estate Agents

www.marketleader.com

• Positions you as an expert
• Provides an effective marketing tool
• Gets more buyers in the door!

Staging Makes You Look Good

www.marketleader.com

• Less expensive than full staging
• Helps preserve relationship between the agent and the seller
• Three scenarios for payment:

1. Homeowner pays and agent reimburses seller at closing 2. Homeowner pays for the consultation 3. Agent includes a staging consultation with every listing

Staging Consultation

www.marketleader.com

Get the Most From Your Listing Photos

www.marketleader.com

• 92% of buyers search online
• Hire a professional photographer when needed
• Use a free, easy photo editor like Picasa or Ribbet to edit and

enhance photos

Photos are a Vital Marketing Tool

www.marketleader.com

• Use a wide-angle lens camera if you can
• Fully open all blinds, shades and window coverings
• Turn on every light fixture and lamp in every room
• Take photos only when the home is “show ready”
• Take exterior photos from an angle

Listing Photos – DO’s

www.marketleader.com

• Never take photos when it’s dark outside
• Avoid taking photos of the bathroom
• Make sure no pets or people are in your photos
• Avoid messy kitchens, unmade beds, and unkempt yards
• Don’t capture other mess or clutter

Listing Photos – DON’Ts

www.marketleader.com

• Ask other agents in your company, or other local agents
• Ask for references from clients
• Very they have liability insurance
• Check these online directories:

– RealEstateStagingAssociation.com – AngiesList.com – ActiveRain.com

Finding a Home Stager

www.marketleader.com

• Homes that are staged typically sell faster, and can fetch top dollar
• Staging costs less than a price reduction, and goes far beyond “de-

cluttering” or “tidying up”

• A staging consultation costs less than full staging, and is a great

marketing tool to include in listing presentations

• Staging makes you look good, and positions you as an expert
• Listing photos are vital for today’s online consumers

Set the Stage for Success

www.marketleader.com

Set the Stage for a Successful Home Sale

• Think about your listings…Would a stager help?
• Evaluate your recent listing photos

 Can they be better?  Do they paint the right picture?

• Fill out the survey to receive today’s class notes
• Register for next week’s Power Hour!

Your Next Steps…

www.marketleader.com

Winning with Awesome Listing Presentations, with featured guest Lindwood Parker!

• Seven tips to win more listings
• Secrets to minimizing objections
• Steps to handle objections that do arise

Join us Next Week!

Wednesday, 2/26 at 10:00am Pacific, 1:00pm Eastern

To Register: www.Learn.MarketLeader.com

www.marketleader.com

Want More?

• Class Notes: Fill out post-class survey
• Customer Support: 1-877-450-0088
• Visit Learn.MarketLeader.com:

– Power Hour Recordings & Handouts – Short Tutorials