VIDEO MARKETING SHOOTING/EDITING YOUR BRIDGE VIDEO @mykeme t z ger
@mykeme t z ger
@mykeme t z ger
A Marketer ’ s Most Powerful Tool the iPhone. @mykeme t z ger
Your “ Storyline ” Plan out what you’d like the objective of your video to be. Then determine how you’re going to tackle it by writing out bullet points first. This will help you keep your thoughts in order! @mykeme t z ger
1. Lighting • Fluorescent or LED lighting such as office lighting • Light colored or white background with no clutter • Optional: Light ring or lighting @mykeme t z ger
2. Audio • Be sure hand is not covering your mic • Or use lapel mic • Clap hands to sync audio if using 2 devices @mykeme t z ger
3. Steady Hand • Hold phone still and horizontally ! • Or have a friend hold your phone and film • Optional: Grab a phone tripod! @mykeme t z ger
4. B- Roll • B-roll is a broadcast TV term that means background footage about a subject they are covering. • Hold your phone horizontally and film short but smooth transition pieces related to your video or topic. @mykeme t z ger
5. Progress Not Perfection • Shooting video is never perfect, and it doesn’t always go as planned. • The objective is to do today what others are putting off until tomorrow. • Even the best don’t like what they look like or sound like, you will get over it. I promise. • Taking this step will position you in the top 20% (80/20 Rule) @mykeme t z ger
Ready To Shoot Your Bridge Video? LET US GIVE YOU AN EXAMPLE FIRST… @mykeme t z ger
Video Script • CONGRATULATE THE VISITOR • TELL YOUR SHORT STORY, AND INTRODUCE/EDIFY • PREVIEW OF CONTENT AND WHAT THEY WILL LEARN • TESTIMONIALS/SOCIAL PROOF • CALL TO ACTION (Add To Calendar) @mykeme t z ger
Turning Your Video into A FinishED PRODUCT READY TO SEE US PUT TOGETHER A PRO VIDEO IN UNDER 10 MINUTES? @mykeme t z ger
6. EDitiNG Using our favorite editor, Camtasia. @mykeme t z ger
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