VIDEO MARKETING SHOOTING/EDITING YOUR BRIDGE VIDEO @mykeme t z - - PowerPoint PPT Presentation

@mykeme t z ger

VIDEO MARKETING

SHOOTING/EDITING YOUR BRIDGE VIDEO

@mykeme t z ger

@mykeme t z ger

@mykeme t z ger

A Marketer’s Most Powerful Tool

the iPhone.

@mykeme t z ger

Your “Storyline”

Plan out what you’d like the objective of your video to be. Then determine how you’re going to tackle it by writing

• ut bullet points first. This will help you keep your

thoughts in order!

@mykeme t z ger

• 1. Lighting
• Fluorescent or LED lighting such as office lighting
• Light colored or white background with no clutter
• Optional: Light ring or lighting

@mykeme t z ger

• 2. Audio
• Be sure hand is not covering your mic
• Or use lapel mic
• Clap hands to sync audio if using 2 devices

@mykeme t z ger

• 3. Steady Hand
• Hold phone still and horizontally!
• Or have a friend hold your phone and film
• Optional: Grab a phone tripod!

@mykeme t z ger

• 4. B- Roll
• B-roll is a broadcast TV term that means background

footage about a subject they are covering.

• Hold your phone horizontally and film short but smooth

transition pieces related to your video or topic.

@mykeme t z ger

• 5. Progress Not Perfection
• Shooting video is never perfect, and it doesn’t always go as planned.
• The objective is to do today what others are putting off until tomorrow.
• Even the best don’t like what they look like or sound like, you will get
• ver it. I promise.
• Taking this step will position you in the top 20%

(80/20 Rule)

@mykeme t z ger

Ready To Shoot Your Bridge Video?

LET US GIVE YOU AN EXAMPLE FIRST…

@mykeme t z ger

Video Script

• CONGRATULATE THE VISITOR
• TELL YOUR SHORT STORY, AND INTRODUCE/EDIFY
• PREVIEW OF CONTENT AND WHAT THEY WILL LEARN
• TESTIMONIALS/SOCIAL PROOF
• CALL TO ACTION (Add To Calendar)

@mykeme t z ger

Turning Your Video into A FinishED PRODUCT

READY TO SEE US PUT TOGETHER A PRO VIDEO IN UNDER 10 MINUTES?

@mykeme t z ger

• 6. EDitiNG

Using our favorite editor, Camtasia.