VACCINE NETWORKS VACCINE NETWORKS EXAMINING ACUTE AND PERPETUAL - - PowerPoint PPT Presentation

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VACCINE NETWORKS VACCINE NETWORKS EXAMINING ACUTE AND PERPETUAL - - PowerPoint PPT Presentation

VACCINE NETWORKS VACCINE NETWORKS EXAMINING ACUTE AND PERPETUAL NETWORKS AND EXAMINING ACUTE AND PERPETUAL NETWORKS AND DISCOURSE ON TWITTER DISCOURSE ON TWITTER Shannon C. McGregor, @shannimcg University of Texas at Austin Avery E. Holton,


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Shannon C. McGregor, @shannimcg University of Texas at Austin Avery E. Holton, @averyholton University of Utah

VACCINE NETWORKS VACCINE NETWORKS

EXAMINING ACUTE AND PERPETUAL NETWORKS AND EXAMINING ACUTE AND PERPETUAL NETWORKS AND DISCOURSE ON TWITTER DISCOURSE ON TWITTER

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OBJECTIVES OBJECTIVES

  • 1. Who are the key actors?
  • Opinion leaders in the networks
  • 2. What are they saying?
  • 3. How do they compare?
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METHODS

  • 8 million tweets
  • network-driven design
  • stratified sample of opinion leaders’ tweets
  • content analysis of sampled tweets across both

networks

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WHO TWEETS?

  • unaffiliated advocates (91%)
  • individuals (5.7%)
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PRO-VACCINE

  • science
  • ‘both sides’
  • info sharing
  • pinion
  • (-) call to action

ANTI-VACCINE

  • science+
  • info sharing+
  • substantiation
  • emotional content
  • call to action

CONTENT CORRELATIONS

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INFO-SHARING

  • science
  • pinion
  • substantiate
  • (-) social support+

INFO-SEEKING

  • ‘it’s complicated’
  • (-) social support

CONTENT CORRELATIONS

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FUTURE WORK

  • parse potential polarizing mechanisms
  • compare across acute vs. perpetual
  • identify framing typologies
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Shannon C. McGregor, @shannimcg University of Texas at Austin Avery E. Holton, @averyholton University of Utah

VACCINE NETWORKS VACCINE NETWORKS

EXAMINING ACUTE AND PERPETUAL NETWORKS AND EXAMINING ACUTE AND PERPETUAL NETWORKS AND DISCOURSE ON TWITTER DISCOURSE ON TWITTER