VACCINE NETWORKS VACCINE NETWORKS EXAMINING ACUTE AND PERPETUAL - - PowerPoint PPT Presentation

▶

Sep 27, 2023 275 likes •425 views

VACCINE NETWORKS VACCINE NETWORKS EXAMINING ACUTE AND PERPETUAL NETWORKS AND EXAMINING ACUTE AND PERPETUAL NETWORKS AND DISCOURSE ON TWITTER DISCOURSE ON TWITTER Shannon C. McGregor, @shannimcg University of Texas at Austin Avery E. Holton,

SLIDE 1

Shannon C. McGregor, @shannimcg University of Texas at Austin Avery E. Holton, @averyholton University of Utah

VACCINE NETWORKS VACCINE NETWORKS

EXAMINING ACUTE AND PERPETUAL NETWORKS AND EXAMINING ACUTE AND PERPETUAL NETWORKS AND DISCOURSE ON TWITTER DISCOURSE ON TWITTER

SLIDE 2

SLIDE 3

SLIDE 4

SLIDE 5

OBJECTIVES OBJECTIVES

1. Who are the key actors?
Opinion leaders in the networks
2. What are they saying?
3. How do they compare?

SLIDE 6

METHODS

8 million tweets
network-driven design
stratified sample of opinion leaders’ tweets
content analysis of sampled tweets across both

networks

SLIDE 7

SLIDE 8

SLIDE 9

WHO TWEETS?

unaffiliated advocates (91%)
individuals (5.7%)

SLIDE 10

PRO-VACCINE

science
‘both sides’
info sharing
pinion
(-) call to action

ANTI-VACCINE

science+
info sharing+
substantiation
emotional content
call to action

CONTENT CORRELATIONS

SLIDE 11

INFO-SHARING

science
pinion
substantiate
(-) social support+

INFO-SEEKING

‘it’s complicated’
(-) social support

CONTENT CORRELATIONS

SLIDE 12

FUTURE WORK

parse potential polarizing mechanisms
compare across acute vs. perpetual
identify framing typologies

SLIDE 13

Shannon C. McGregor, @shannimcg University of Texas at Austin Avery E. Holton, @averyholton University of Utah