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Unscrambling the Generational Matrix
Karl E. Jennings, CEO Borek Jennings Funeral Homes & The Arrangers Academy
Unscrambling the Generational Matrix Karl E. Jennings, CEO Borek - - PowerPoint PPT Presentation
Unscrambling the Generational Matrix Karl E. Jennings, CEO Borek - - PowerPoint PPT Presentation
Unscrambling the Generational Matrix Karl E. Jennings, CEO Borek Jennings Funeral Homes & The Arrangers Academy 3 Qs Who is your customer? What does your customer value? What is your plan? What Do You See? People have enough
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What Do You See?
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People have enough information and life experiences…maybe too much and too many. What they need is a narrative that helps them unscramble their thoughts and rediscover what they already know to be true.
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Who is your customer? What does your customer value? What is your plan?
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The Brain
Simon Sinek, The Golden Circle
Why How What
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The Brain
Simon Sinek, The Golden Circle
Why How What Wisdom Experience Information
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The Key: Insight
Ask a question that creates a need for your wisdom.
How will your decision help your family begin to cope with this loss and begin healing?
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Who is your customer?
Families who recognize they need an intentional plan to begin healing
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Who is your customer? What does your customer value?
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The Scale of Economic Progression
Commodity
Price Value
Product Service
Life Changing Experiences
Experiences
(Modified from The Experience Economy by Pine and Gilmore)
What How Why
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What does your customer value? Healing Support Services that nurture their emotional, relational and spiritual needs and help them begin healing.
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Who is your customer? What does your customer value?
Healing Support Services that nurture their emotional, relational and spiritual needs and help them begin healing.
What is your plan?
Families who recognize they need an intentional plan to begin healing
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The Customer Portal
Commodity
Price Value
Product Service
Life Changing Experiences
Experiences
(Modified from The Experience Economy by Pine and Gilmore)
How? What? Why?
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Who is your customer? What does your customer value?
Healing Support Services that nurture their emotional, relational and spiritual needs and help them begin healing.
What is your plan?
Families who recognize they need an intentional plan to begin healing To answer to the question why, by teaching every family about their emotional, relational and spiritual needs between the event of death and the onset of grief
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Unscrambling the Generational Matrix
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What should we DO? What should I FEEL?
Silent Generation And Gen X Baby Boom Generation
Two Customer Questions
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What Do You See Now?
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One Universal Need
“If you argue with reality, you will only cause yourself pain. However if you accept reality and build on it, the things you create will be durable, true, and healing.” Steve Maraboli
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What is the Acute Loss Period?
The Event
- f Death
? The Onset
- f Grief