Time and Money:
Using Federal Data to Measure the Value of Performing Arts Activities
May 2011
Office of Research & Analysis National Endowment for the Arts arts.gov/research
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Time and Money: Using Federal Data to Measure the Value of Performing - - PowerPoint PPT Presentation
Time and Money: Using Federal Data to Measure the Value of Performing Arts Activities May 2011 Office of Research & Analysis National Endowment for the Arts arts.gov/research 1 Value as Expressed by Size of Industry, Workforce, Revenue
Office of Research & Analysis National Endowment for the Arts arts.gov/research
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‐United States Census Bureau
‐Bureau of Economic Analysis
‐Bureau of Labor Statistics
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(Number of Establishments)
Source: U.S. Economic Census, 2007
= for‐profit 5,000 10,000
4,899
2,500 7,500
Furniture repair shops Movie theaters General medical and surgical hospitals
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(Number of Establishments)
Source: U.S. Economic Census, 2007
5,000
8,840
10,000
Life insurance firms Business, management, and computer training schools Men’s clothing stores
2,500 7,500
4,899
= not‐for‐profit = for‐profit
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50,000 100,000 150,000 200,000
54,000 Cable companies Public relations agencies Computer and office machine repair
(Number of Paid Workers)
Source: U.S. Economic Census, 2007
= for‐profit
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(Number of Paid Workers)
Source: U.S. Economic Census, 2007 127,648
50,000 100,000 150,000 200,000
Catering Marketing consultancies Ambulance services 54,000
= not‐for‐profit = for‐profit
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(Number of Paid Workers)
Source: U.S. Economic Census, 2007
50,000 100,000 150,000 200,000
Oil and gas pipeline construction Advertising agencies Coffee shops 183,648 127,648 54,000
= not‐for‐profit = for‐profit = self‐employed
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(Total Revenue of Organizations)
Source: U.S. Economic Census, 2007
$5 bil.
$8 bil.
$10 bil. $15 bil. $20 bil.
Cafeterias and buffets Drycleaning and laundry services Parking lots and garages
= for‐profit
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(Total Revenue of Organizations)
Source: U.S. Economic Census, 2007 $13.6 bil.
$5 bil. $10 bil. $15 bil. $20 bil.
HR consulting services Ambulatory surgical and emergency centers Direct mail advertising $8 bil.
= for‐profit = not‐for‐profit
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Source: 2007 Economic Census, U.S. Census Bureau
46% 41% 13% Earned Income Contributed Income Individuals 21% Foundations 8% Business 6% Government 4% Other 2% Other Income
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$14.5 bil.
$5 bil. $9 bil. $13 bil. $17 bil. $21 bil. Sporting events Performing arts Movie theaters Museums and libraries
Source: Bureau of Economic Analysis, U.S. Department of Commerce, 2009
Car, van, and truck rentals ($11.4 bil.) Moving, storage, and freight delivery ($15.5 bil.) Parking fees and tolls ($15.6 bil.)
$6 bil. $10.5 bil. $20.5 bil.
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Movie attendance 1 mil. 2 mil. 3 mil. 4 mil.
Sports attendance Museum visits Performing arts attendance Other arts and entertainment Arts/crafts activities
Source: American Time Use Survey, 2003‐2009
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Movie attendance 1 mil. 2 mil. 3 mil. 4 mil.
Sports attendance Museum visits Performing arts attendance Other arts and entertainment Arts/crafts activities 6.5 mil. did at least
Source: American Time Use Survey, 2003‐2009
0% 10% 20% 30% 40% 50% 60% 70%
10 AM 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM
Performing Arts Museums Sports
Source: American Time Use Survey, 2003-2009
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65% 10% 9% 8% 8% 4% 36% 64% Places of Worship Schools Outdoors, away from home Bars and restaurants Other
Performing Arts Attendees
“Other” Arts and Entertainment Attendees
Source: American Time Use Survey, 2003-2009
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Time spent on an average day Watching TV and movies 3:18 Sports‐going 2:48 “Other” arts and entertainment 2:42 Performing arts attendance 2:36 Arts/crafts 2:30 Museum‐going 2:24 Write for personal interest 1:36 Use computer for leisure 1:30 Read for personal interest 1:24
Source: American Time Use Survey, 2003-2009
Percent of Americans doing the activity with friends Performing arts attendance 41% Sports‐going 33% Movie‐going 31% Other arts and entertainment 23% Museum‐going 19% Arts/crafts 5% Watch TV and movies 5% Use computer for leisure 2% Write for personal interest 1% Read for personal interest <1%
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Source: American Time Use Survey, 2003-2009
(Source: Nichols et al., NEA Research Notes #94 and #95, 2007)
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