The Global Impact of Search Engine Optimization Trevin Shirey I do - - PowerPoint PPT Presentation

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The Global Impact of Search Engine Optimization Trevin Shirey I do - - PowerPoint PPT Presentation

Jan 31, 2023 402 likes •1.4k views

The Global Impact of Search Engine Optimization Trevin Shirey I do online marketing I do what? Nerd Foreign Language Snake Oil Salesman What is SEO all about? Search is how the world finds information. The old way The new way 82%

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The Global Impact of Search Engine Optimization

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Trevin Shirey

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I do online marketing

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I do what?

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Nerd

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Foreign Language

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Snake Oil Salesman

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What is SEO all about?

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Search is how the world finds information.

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The old way

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The new way

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82% of searchers

click on the organic (unpaid) listings

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Unoptimized website = no visibility

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SEO = Visibility

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Marketing’s job is to create

leads & money

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How we approach

product

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How we approach

marketing

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Marketing’s job is to create

leads & money

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The Internet is a global platform

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Better way to share videos

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Better way to share cat pictures

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Better way for strange people from your high school to contact you

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Better way to reach customers

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Better way to consume information

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The Internet gives all of us global reach.

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Problem:

I want to reach customers interested in trampolines in Des Moines.

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1950 Solution:

Buy a newspaper ad. Cross your fingers.

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2016 Solution:

Search marketing. Email marketing. Social media. Display advertising.

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The Internet is a

level playing field.

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Cost of a Website

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The Internet is

measurable.

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Hard to measure

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Easy to measure

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Dollars in. Dollars out.

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The catch

The Catch

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The catch

The Catch

Internet marketing isn’t easy.

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Most people quit here And miss out on this

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The Internet is a global platform

Not a money tree 

*

*

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Putting the platform to work

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Help search engines understand your site

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Use Descriptive Page Titles

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Page Title

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Page Title

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Bad Page Title Our Products Good Page Title Industrial Strength Widgets by AcmeCo

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Bad Page Title Homepage Good Page Title Custom T-Shirt Printing In Harrisburg

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Bad Page Title Amazon Good Page Title Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more

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Write At Least 500 Words On Key Pages

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Geo Target Audience

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Specify Country & Language

<link rel="alternate" hreflang="en-gb" href="http://www.musicradar.com/" /> <link rel="alternate" hreflang="en-us" href="http://www.musicradar.com/us/" /> <link rel="alternate" hreflang="fr-fr" href="http://www.musicradar.com/fr/" />

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Specify Country & Language

<link rel="alternate" hreflang="en-us" href="http://www.musicradar.com/us/" />

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Specify Country & Language

<link rel="alternate" hreflang="fr-fr" href="http://www.musicradar.com/fr/" />

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Cross Reference Data in GA

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Free tool: Google Analytics

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Free tool: GradeMyWebsite.com

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Free tool: Search Engine Optimization Starter Guide

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SEO’s Business Impact

Driving high-value traffic Increasing website leads

Growing new revenue

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Local SEO

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Create profiles on Google+ Local and Yelp

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Local SEO’s Business Impact

Growing foot traffic

Giving accurate directions

Improving local search

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Paid Search

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Paid Search

  • 1. Somebody searches metal fabrication harrisburg
  • 2. They click on your ad.
  • 3. You pay $2.57 for that click.
  • 4. You crunch the numbers.
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Paid Search’s Business Impact

Moving product quickly Maximizing seasonality Testing new products

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Converting Traffic You Earn

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Most people forget this step

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Retail funnels conversions

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Most websites say

Buy now or leave

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Extract value from as many users as possible.

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Start collecting emails

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Write informational content about your industry

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You are an expert.

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“I am good at basketball.”

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Content = proof

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Customer Testimonials

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Do people like me use this?

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Keep it simple

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What is the one thing visitors are supposed to do on this page?

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CONVERT

  • 1. Collect value
  • 2. Be the expert
  • 3. Testimonials rule
  • 4. Optimize for Homer Simpson
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What is

Search Engine Optimization

all about?

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The Internet is still brand new.

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We are still figuring out how to use it

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But it has already revolutionized communication & commerce

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Marketing’s job is to create

leads & money

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The Internet + Smart Marketing

leads & money

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Questions?

trevin@webpagefx.com