The Future Of News Background 1997 - Moved to US from India to - - PowerPoint PPT Presentation

The Future Of News

Background

1997 - Moved to US from India to study journalism 2006 - Completed my MBA at Wharton 2008 - Moved to Sydney with Booz Allen Hamilton 2010 - Joined Fairfax Media as Head of Digital Strategy 2011 - Led restructure to combine print and digital operations 2012 - Set up precursor to Stan - smh.tv 2013 - Launched online subs for SMH and Age 2014 - Founded inkl, a new marketplace for news 2015 - Launched inkl’s iOS and Android apps 2016 - Sold inkl to our first hotel client 2017 - Launched inklpay for publishers 2018 - Launching inklX on the blockchain

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We provide the world’s best news solutions for the paid era

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inkl unlocks the world’ inkl unlocks the world’s best news sour s best news sources ces

No paywalls. No ads. No clickbait No paywalls. No ads. No clickbait

inkl is fast, convenient, and unlocks $2,000+ of news content 9

• 1. Lead the market

For consumers

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PREFERRED HOTEL NEWS SUPPLIER PREFERRED HOTEL NEWS SUPPLIER

Improving Green Credentials

inkl helps to decrease paper consumption Ext

Elevating Hotel Promotions

Add hotel-specific promotions with the guest news feed

The world’s best hotel guest news service

inkl is 60% cheaper, faster, and easier for hotels to offer guests than the next best alterna:ve

• 3 year agreement with inkl
• Established in 2001 by Hyatt, Marriott, IHG
• Portfolio of 9,900 hotels, 1.4m hotel rooms
• $5Bn of annual spend
• Recently acquired by Aramark

Improving Green Reducing Costs

Extremely cost effective from 1 USD per room per month

Understanding Guest Habits

View real-time, market- leading anonymised guest usage

l

c e

For hotels

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For publishers

inklpay - the world’ inklpay - the world’s most versatile consumer r s most versatile consumer revenue tool evenue tool

HELPING PUBLISHERS GROW P HELPING PUBLISHERS GROW PAID NEWS AID NEWS

Fast, easy, versa+le and inexpensive for publishers to use $ $ $ $ $ $ $ $ Memberships Memberships Cr Crowd-funding

• wd-funding

Donations Donations Micr Micropayments

• payments

Paywalls Paywalls

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“Information wants to be free.”

Stuart Brand, 1984

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“On the one hand information wants to be expensive, because it's so

• valuable. The right information in the right place just changes your life.

On the other hand, information wants to be free, because the cost

• f getting it out is getting lower and lower all the time.

So you have these two fighting against each other.” Stuart Brand, founder of the Whole Earth Catalog 1984, The First Hackers Conference

An epic misquotation…

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With tragic consequences

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The economic fallout for publishers

Value per reader has dropped by 99%!

$200

$20 $2

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The utopian idea of free news has spawned a mad race to see who can capture the greatest amount

• f your time.

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Misinformation wants to be free. Information wants to be valued.

A more accurate quote

With the benefit of hindsight

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We are at an inflection point

THE DISRUPTION OF FREE NEWS IS ACCELERA THE DISRUPTION OF FREE NEWS IS ACCELERATING TING

2018 WILL BE A PIVOT 2018 WILL BE A PIVOTAL YEAR FOR FREE NEWS AL YEAR FOR FREE NEWS

• Facebook is cutting

news distribution

• It is increasingly

focusing on video

• Google is adding an ad-

blocker to Chrome

• It will also let users ‘mute

targeted ads’ on the web

• Amazon is entering

the ad business

• Its purchase data is

an even bigger threat

https://youtu.be/9rLa0kRY4C4

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The benefit for readers

Paid news offers a path through the noise and chaos

The basis for exchange A signal of quality Harder to subvert

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Our thesis

Marketplaces deliver superior choice, value and convenience

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In paid markets, marketplaces win

PAID NEWS WILL GROW FROM $1B TO $50B AID NEWS WILL GROW FROM $1B TO $50B

AND MARKETPLACES WILL WIN AND MARKETPLACES WILL WIN

420M

Regular news readers (in developed markets)

BUYERS

• MKT. VALUE
• MKT. CAP

225M $150B $60B 100M $25B $8.5B 110M $50B ? 110M

<10M Potential buyers Current buyers

Good content. Great experiences. ExcepFonal value. No ads.

Our vision

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Our plan

Create the best paid news product for customers Provide liquidity and incentives to accelerate growth Make publishers more successful with paid news Increase penetration through B2B channels

CREA CREATING THE FUTURE OF NEWS TING THE FUTURE OF NEWS

• 1. Lead the market
• 2. Accelerate

demand growth

• 3. Accelerate

supply growth

• 4. Create short-

term incentives

EXISTING TRACTION AND EXECUTION MA EXISTING TRACTION AND EXECUTION MATURITY TURITY

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