The Fast Food Lover 30 hrs. of watching video per week Equal - - PowerPoint PPT Presentation

The Fast Food Lover

• 30 hrs. of watching video per week
• Equal use of desktop and mobile devices
• Sports fanatic
• Avid fantasy sports player & video gamer
• 16.5 hrs. of radio listening per week
• Heavily influenced by others
• Own sports experiences across the top

social platforms

• Blend of linear and streaming audio

First Timers Nostalgics

It’s no secret that people appreciate things that are tailored to them as opposed to generic targeting.

• 200 TRPS with HM & GM
• 95% of First-Timers listen to AM/FM

Radio Weekly

• 97% of Nostalgics listen to AM/FM

Radio Weekly

The road-tripper makes up 15,568,000 people in both the First Timers and Nostalgics targets.

SEM Questions:

How many calories are in a Big Mac? How big is a Big Mac? How much is a Big Mac? Should I order a Big Mac? What’s in the Big Mac sauce?

Programmatic: Over 100 million impressions

+

Premium Display Ad Placements Sponsored Social Media Posts Online Video Streaming

ellen.ede Introducing this newb to the best burger #loveatfirstbite #McDonaldsFIFA hannahhedling where’s my invite?! sydney_singz @hannahhedling McDonalds date this friday?

July 19-22, 2018 Reaching: over 130,000 gamers, content creators, pop culture and entertainment consumers, and comic, movie, and sci-fi fans

• 1974 Big Mac packaging
• 7,000 select stores
• limited time only during July 25

through July 30

• Promoted through Social Media

specifically Facebook

Jenn Im 1.6 Million Instagram 2.2 Million Youtube Followers

This experiential effort transcends the festivals and convinces the First Timers to visit our stores as well.