Text Threat | Maroussia Lvesque | LogoCities 2007 TRADITIONAL - PowerPoint PPT Presentation

Jan 29, 2024 •164 likes •288 views

LABORATORY FOR EXPERIMENTAL MEDIA Text Threat | Maroussia Lvesque | LogoCities 2007 TRADITIONAL FACADES: HARDCODED, STATIC DISPLAY Engineering and ar- chitectures agenda. Emotionally touch the user, inspire fear, admiration, etc FACADE

LABORATORY FOR EXPERIMENTAL MEDIA Text Threat | Maroussia Lévesque | LogoCities 2007
TRADITIONAL FACADES: HARDCODED, STATIC DISPLAY Engineering and ar- chitecture’s agenda. Emotionally touch the user, inspire fear, admiration, etc
FACADE 2.0: REFRESH RATES Large scale screens enable facades to constantly update themselves. A series of moments. INstantaneity-->Hyperreality (Baudrillard) Screens reinforce commercial content continuum in which we bathe everyday. Shopping malls prelude, television ads follow- up, 16:9 desires staring at us from above.
LOGOS & ADVERTISEMENT HAVE DE FACTO MONOPOLY OF TEXT IN PUBLIC SPACE Dollar sign, for the economy of public space, the vigorous power battles for the right to broadcast, the blatant non-sense by which commercial content is the only form of text allowed in public space. Public signs as real estate. Brand Integrity effectively monopolizes public discourse. Off-limit skyline.
static facades-->dynamic facades add-ons logos --> logos as integral parts CE of space commercialisation saturation LOGO LUDDITES: DELETTERING THE PUBLIC SPACE
WHAT OTHER KINDS OF TEXT COULD BE READ IN PUBLIC SPACE? WHAT DOES IT MEAN FOR INDIVIDUALS TO WRITE IN /ON THE CITY? L.A.S.E.R. Tag (Graffiti Research Lab) \\ go gorilla Economies of Scale (Brenda Goldstein) \\ strike a deal with commercial screens Cityspeak (Obx Labs) \\ user-written content on large public screens
L.A.S.E.R. EPHEMERAL GRAFFITI Point and spray. Do it yourself. Open source. eens
ECONOMIES OF SCALE: STREET BRANDING, LIABILITY AND PUBLIC SPEECH Logos extend private ownership from the realm of tangible goods to symbols and slogans. As legal persons, brands transfer a set of restrictions designed for the marketplace to the street .
CITYSPEAK: THE THREAT OF TEXT non commercial | interactive | user entered text Screen owners perceive text-based interactive work, such as Cityspeak as risky; this corroborates its potential to affect space with a radically different agenda than the commercial content typically carried out on large public displays.
CONCLUSION WRITING IN THE CITY AIN’T THAT EASY GRL: complete liberty \\ artist just bailed out, trial soon Goldstein: seen by thousands of people \\ had to make compromises Obx: 1st outdoor installation this summer \\ in public space?
omises maroulab@gmail.com jason.lewis@concordia.ca WWW.CSPEAK.NET

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